Door-to-Door Review

1
Door-to-Door Review

• Taking example from HVAC (Heating Ventilation and
  Air Conditioning) industry (HVAC industry uses in
  home visits to help individuals conserve energy)
• In home visits from city evaluate users
  recycling habits and container organization
• Individuals are incentivised with a coupon or
  possibly a tax deduction

2
In Store Signage

• Campaign by city begins at point of purchase
• In store signage can give instruction on how to
  properly process the different types of
  recyclables and remind individuals on the
  environmental necessity to recycle
• Signage can be detail oriented and organized by
  store aisle

3
Ad Campaign for Recycling Process

• City-wide ad campaign shows citizens the full
  recycling process
• Recycling process begins at an items purchase
  and continues through to the items pickup,
  processing and reintroduction into another
  product
• With a connection to the recycling process, the
  hope is that citizens feel a stronger social
  responsibility to recycle

4
Passive RFID

• Use Passive RFID to give individuals an even
  stronger connection to the recycling process
• As a promotion, certain purchased products have
  an embedded RFID tag. As the object moves
  through the recycling process, individuals can
  monitor its location online
• Makes recycling educational, instructive and fun
• Like the ad campaign, a stronger connection to
  the process will create greater responsibility
  and lead to an uptake in recycling

5
Public Shaming

• Recycling may be the law, but its not taken
  seriously because of weak penalties and fines
• If we want to protect the environment, we must
  start taking recycle and all other aspects of the
  three Rs (reduce, reuse, recycle) much more
  seriously
• Employ tactics used by state child support
  agencies to shame deadbeat dads to highlight
  deadbeat recyclers

6
Eligibility Stickers

• Since most people dont know whats recyclable,
  tell them at the point-of-purchase.
• Stickers, similar to those affixed to cigarette
  packages, can clearly and unequivocally tell
  consumers which packages are recyclable and which
  packages arent.
• The letter R could represent Recyclable while
  the letters NR could represent Not
  Recyclable. Its clear, concise and to the
  point.

7
Web-Based Eligibility Verification System

• Using something similar to a bar code scanner
  attached to a computer, users can scan a bar
  code/SKU/ISBN to see if item in question is
  eligible to be recycled.
• System could tell user which part of a multi-unit
  item is recyclable. For instance, when buying a
  package of cookies that contains on outer package
  as well as an interior plastic holder, system
  tells user to recycle the plastic holder and to
  discard the outer packaging.

8
Phone-Based Eligibility Verification System

• Similar to the web-based system, this solution
  allows users to call on dedicated number and
  enter SKU/ISBN/UPC numbers to see if item in
  question is eligible to be recycled.
• System could tell user which part of a multi-unit
  item is recyclable. For instance, when buying a
  package of cookies that contains on outer package
  as well as an interior plastic holder, system
  tells user to recycle the plastic holder and to
  discard the outer packaging.

9
Rework Existing NYC Recycling Literature

• Part of the confusion our subjects encountered
  stemmed from unclear direction from the NYC
  Sanitation Department, which runs the recycling
  program. Many of our subjects complained that
  existing recycling literature is unclear.
  Subjects cited confusion with terms such as
  heavily soiled items as ineligible whats too
  soiled and just soiled enough?
• Creating clearer literature, with instructions on
  how to determine whats eligible can help to
  alleviate confusion, and increase effective
  recycling.

10
City-Sponsored Group Tutorials

• If people understood what to recycle and what to
  trash, their ability to recycle more effectively
  would, no doubt, increase. This concept sees the
  city sponsoring tutorial sessions for groups --
  by neighborhood, company, organization, etc. --
  by which representatives from the city teach
  people the roots of recycling, what to recycle
  and the channels of recycling.
• As these sessions progress, groups are given the
  opportunity to visit recycling centers to see how
  the processes of recycling, how items are
  recycled and how ineligible items foul up the
  process.