POWER of SEARCH or sem passionately

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POWER of SEARCHorsem passionately
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• 111,093,490 Page Views since 2001

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• 13,491,417 Unique Visitors since 2001

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• 66.3

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Search Engines

• Built in to Browsers
• Set as Home Pages
• changed everything

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Why Not?!
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Search Engine Marketing

• SEO
• Paid Placement
• Paid Inclusion

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SEO

• Search Engine Optimization
• The process of improving the volume and quality
  of traffic to a web site from search engines via
  "natural" ("organic" or "algorithmic") search
  results for targeted keywords.
• http//en.wikipedia.org/wiki/Search_engine_optimiz
  ation

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SERPS

• Search Engine Results Pages
• Higher the Rank
• Increased
• Visits to the Web Site

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What to consider?

• Domain Name
• Coding
• Presentation
• Structure
• Linking
• Robots.txt

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Black Hat

• Keyword Stuffing
• Spamdexing
• Repeated unrelated phrases
• Hidden text
• Link Farms
• Spam Blogs
• http//en.wikipedia.org/wiki/Spamdexing

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Search Engines
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Top Search Referrers
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Top Search Referrers
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Trend?
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SEM

• Practice of buying paid search listings

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SEM Campaigns

• Account
• Credit Card
• Purpose
• Time Frame
• Target
• Ads
• Keywords

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Lets Get Started

• www.Google.com
• Starter Edition
• Target
• Budget
• Ads

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Wilderness Road

• Campaign
• AdGroups
• Image Ads

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Measurements

• CPC
• CPM
• Conversion Cost

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