Model: RISKIT by Designersblock

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Insight Out Learning
Model RISKIT by Designersblock
designersblock
RISKIT
Project Partners
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Insight Out Learning
Model RISKIT by Designersblock
What is RISKIT? This is a model that allows the
creative entrepreneur a simple and effective
method of exploring and describing the process of
developing a business idea. It enables the user
to analyse the various roles, responsibilities
and rewards within the sometimes separated and/or
collaborative conjunctions between the IDEA, the
PRODUCTION, and the DELIVERY to market
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Model RISKIT by Designersblock
What are we seeking to explore? What are your
motives in entering a creative project? What do
you get out of / what are you rewarded by? What
are others that you work with or collaborate with
rewarded by? What roles need to be identified to
turn nice ideas into good businesses and great
products? Who is best placed to drive products
to market? How can we analyse a creative idea
and realise its potential for the initiator,
collaborators and the market/audience.
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Model RISKIT by Designersblock
What are your motives? Will your
project/business idea develop your skills and
allow you to mature and gain experience? Will it
encourage the forming of relationships with other
people/companies with other skills? Are you
motivated by the project/business idea and will
it add to a portfolio that describes your
creative intelligence - will it pay the rent? If
we are able to pursue our interests we are likely
to offer greater commitment. We need to
evaluate the rationale for doing things, from our
own perspective and also others if they are
involved in a creative project.
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Model RISKIT by Designersblock
idea
production
prototype development
Industry driver, primary risk assessor and
budget management
quality control, maintaining production and
supply
market evaluation
delivery to market
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Model RISKIT by Designersblock
idea
production
The relationships between the primary roles Risk
Assessment Strategy IP questions how something
is being made or asks what may be achieved
employing a particular technology / means of
production. ID questions what has been done to
assess the market potential of the idea or asks
how a market opportunity may be recognised and
provided for. PD questions the capacity to
deliver on time to the right quality. It
considers the development and management of the
supply chain in maturing the project.
IP
ID
PD
delivery to market
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Model RISKIT by Designersblock
idea
production
Case Studies within the resource contextualise
the relationships within model when employing
differing production methods that creative
businesses explore.
IP
ID
PD
delivery to market
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Model RISKIT by Designersblock
Case Study 1 Natasha Marshall / Squigee
Initial Idea and Development Established in 1997
by Natasha Marshall and Neil Fullerton, Squigee
design and wholesale interior fabrics. Their
first collection of Urban print established them
as one of the most original in the textile
market. The projects have included Groucho
Saint Judes Hotel/bar/restaurant, Milton Hotel
Apartments. The Hub/Edinburgh Festival Centre and
The Lowry Hotel, RF Hotel
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Model RISKIT by Designersblock
Model 1 Keeping It In-House When the company
first started they were hand printing all orders
in-house. After the first two-three years they
realised that they were gaining larger orders,
which they were having difficulty in producing
enough fabric for the time scales that the
architect and interior designers were setting.
IDEA Squigee
PRODUCTION Squigee
MARKET Squigee
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Model RISKIT by Designersblock
Benefits of the Model They control the whole
process of ideas, production and delivery to
market. The company could produce fabrics to
order and did not have the risk of tying up money
in stock, which might not sell.   Negative
Aspects of the Model Squigee felt that the in
house printing of fabrics was time consuming and
prevented the company producing large orders to
tight deadlines, thus preventing the company's
growth
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Model RISKIT by Designersblock
2 Outsourcing The Production The company
researched mills and printers who could deliver
the quality and small orders that they required.
This was crucial as they were ordering tiny
amounts compared to the rest of the industry, and
the manufacturer would have to be sympathetic to
their company's requirements. This meant a new
direction for the company, as they would now have
stock.
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Model RISKIT by Designersblock
They took a risk, as they had to invest large
amounts of money into products that they had no
guarantee would sell. However, this risk was
calculated as they had done a lot of market
research and had regular customers who had
requested that the company held stock. Squigee
have responsibility for the design and delivery
to market however a manufacturer delivers the
production aspect.
IDEA Squigee
PRODUCTION Squigee
MARKET Squigee
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Model RISKIT by Designersblock
Benefits of the Model In this model Squigee could
compete in a bigger market as they were able to
produce larger runs of fabric and they could hold
stock of their designs. It also freed up the
companys time to produce further designs and to
take their product to market. Negative Aspects
of the Model This model presented some risk for
the company. They would have to tie up their
finances in stock. This means that they would
have to invest time and money researching their
market so that they did not produce stock, which
would not sell. They would also have to make sure
that they manufacturer was reliable and able to
produce their work to a high standard.
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Model RISKIT by Designersblock
Model 3 Returning to Ideas A licence agreement
with 'Today Interiors' has enabled Squigee to
realise a goal - to spend more time
designing.Squigee will develop the designs and
collections and control the look of the marketing
strategy. Today Interiors will be responsible
for the production of the designs and the selling
of the products. Before the partnership, Squigee
developed one collection every two years due to
high financial cost, where as the licensing deal
has enabled them to design a minimum of six
collections a year.
IDEA Squigee
PRODUCTION Squigee
MARKET Squigee
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Model RISKIT by Designersblock
Benefits of the Model In this model Squigee have
been released from the production and delivery
aspect of their business. This has given them
more time to develop their designs and
forecasting element of their business.
  Negative Aspects of the Model This model is
an ideal solution for Squigee as they wish to
develop the design aspects of their company.
However, it is important to recognise that,
although they do not have direct day-to-day
responsibility for the production and delivery,
Squigee do still need to monitor their accounts
and their sales within the licence agreement.
This is to enable them to continue to develop
strategies for their company's growth.
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Model RISKIT by Designersblock

• 3 Case Studies
• Natasha Marshall / Squigee
• 4c Design
• Sorcha Dallas - Sorcha Dallas Gallery
•  
• These clearly explain the RISKIT Model and
  explore the relationships between the various
  responsibilities within the realisation and
  delivery of an idea.
• Motivations for taking on responsibilities /
  personal business direction