what is podcast

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What is podcast
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WHAT IS PODCAST

• What is Podcast? More people are listening than
  ever before to podcasts. The number of Americans
  listening to a podcast each week has risen 120
  percent over the past four years, according to
  Edison Data, and 90 million Americans listen to a
  podcast each month. As the audience for podcasts
  continues to expand, there has never been a
  better time for your business, brand, or personal
  hobby to start a podcast. It will help you to
  launch your own podcast and take advantage of
  this exciting new medium if you follow this
  guide. A podcast is a series of spoken words,
  audio episodes, all focused on a particular topic
  or theme, such as cycling or start-ups, in a
  little more detail.

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Steps to Start a Podcast
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Step 1 Develop a podcast concept

• Podcasts are as diverse as the individuals who
  produce them. History, pop-culture, neuroscience,
  and even a futuristic town where aliens are
  friends with the Yeti are great podcasts. Your
  own creativity is the only limit on what you can
  do with a podcast. Lets consider some basic
  questions before we tackle questions about
  choosing a podcast name, style, and show length.
  Ask yourself, Why am I starting a podcast? and
  What is my podcast about to start with. The rest
  of the definition will fall into place once
  youve addressed the why and what.

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Identify your podcast goals

• So why are you starting a podcast? To put it
  another way, whats your goal or purpose for
  your podcast? In order to help you get started,
  here are some common podcasting goalsGenerate
  leads for a company.
• To be known in an industry as a leader.
• Share a significant message.
• Enjoy the fun.
• Writing your response down is useful so that you
  can go back to it as you create the idea of your
  show.

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Pick a podcast theme or topic

• Now it is time to find out the subject of your
  show. Your subject can be as wide-ranging as
  pop-culture or as concentrated as discussions
  about recent rulings of the Supreme Court. Being
  enthusiastic for whatever you want is the only
  prerequisite. It should be something that youre
  excited about studying and sharing daily. When
  you have an idea about what to do with your
  podcast, its time for market study. You can
  check Apple Podcasts (formerly iTunes) for the
  subject of your show to see if there are already
  podcasts in that category. Listen to a couple of
  episodes if there are, to see what they do well
  and think of things they could change.

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• Name your podcast
• Try to choose something catchy, memorable, and
  that will rank for the related keywords of your
  podcast when choosing a podcast name.
• Use keywords, without stuffing
• You dont want to stuff keywords with your title,
  but you want to make finding your podcast easy
  for people. If you have a one- or two-word
  podcast name, add a brief summary to the search
  results in the title tag.

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Dont create podcast artwork, yet

• Even though we do all the prep work right now we
  recommend holding off on making artwork. Your
  podcast is in its infancy, and as a result, as
  you record the first few episodes, the concept of
  your show will possibly change a little. Its
  perfectly okay if that happens. Changing the
  title of your podcast is simple, but changing
  your artwork is a real pain, especially if youve
  already paid for it once. We suggest waiting
  until a few episodes after you record before you
  produce the official artwork of your show.

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Step 2 Choose your podcast format

• Some podcasts have only a single host, others are
  scripted stories, or interviews are in-depth.
  Choosing a format that suits what your podcast is
  about and is something youre comfortable with is
  important Youll need to have a cohost if you
  enjoy comedy and banter. You could lean towards
  an audio drama if you like to have everything
  planned out and scripted

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Optimal podcast length

• Do not let people tell you that for a podcast
  show, there is an ideal duration. You can find
  shows such as The Regular, 20-30 minutes long,
  Accidental Tech Podcast, 2 hours per episode on
  average, and Hardcore History of episodes as long
  as audiobooks. Your podcast, without being any
  longer, should be as long as it needs to be. Each
  podcast will benefit from editing, so its easy
  to take out rambling bits, repetitive questions,
  and portions of the episode that dont add much
  value to the listener. And remember if you
  deliver quality, engaging material, people will
  keep listening with confidence.

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Podcast publishing schedule

• Podcasting can be a task full time or something
  on the side that you do. If it is the latter, you
  may have a publishing schedule that is more
  comfortable. You may opt to publish every day
  like the Daily or publish every two years like
  Serial, a podcast series. We recommend publishing
  once a week if you have the bandwidth.

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Step 3 Podcast recording equipment and software

• Podcasts have a low entry barrier its
  reasonably easy to begin the process with little
  overhead or expertise if you want to start a
  podcast. With just your iPhone and a pair of
  headphones, you can start recording a podcast.
  Know, the most important aspect is your content.
  As it has superior sound quality, nobody listens
  to a podcast. But if the shows material is
  excellent, people can put up with
  less-than-optimal sound quality.

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Equipment Required

• It can get confusing to pick the best podcasting
  setup, especially if you dont have an audio
  recording background. We put together three
  podcast equipment packages to make it simple,
  based on the number of people you record.
  Disclosure Some of these product links are
  affiliate links from Amazon, which means that if
  you decide to buy them, Buzzsprout might earn a
  small commission.

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Podcast software

• Its time to make edits and changes to get the
  best sound quality possible after youve recorded
  your podcast. Although there are options on your
  Android or iPhone to edit your podcast, their
  tiny screens are not suitable for sound editing.
  The great news is that software for podcast
  editing is incredibly inexpensive.

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Step 4 Recording your first episode

• Editing is where things become actual, and where
  there are a lot of potential podcasters giving
  up. When things get technical or just plain
  difficult, it is easy to get wrapped up in the
  thought of recording a podcast and easily lose
  momentum.   Try to remember it had to start with
  a few poor episodes, including the best podcasts.
  Every show, and show host, has to find its place,
  and by continuing to record new episodes, the
  best way to improve is.

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Step 5 Editing uploading your first episode

• The editing process is where your podcast is
  segmented, audible distractions deleted, and
  pre-recorded commercials, voiceovers, intros, and
  outros are added. Even the not-so-technically
  inclined can produce a high-quality, well-edited
  podcast with the aid of the right tools and a few
  pointers. Its a process behind the scenes that
  needs a little planning but dont let you be
  frustrated by the process. Even the
  not-so-technically inclined can produce a
  high-quality, well-edited podcast with the aid of
  the right tools and a few pointers.  

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Example of a Popular Podcast?

• If youre new to this, seeing how radio stations
  are converting their shows into podcasts will
  make things a little easier. But, remember,
  Podcasts have gone well beyond radio-in a minute
  you can find out more about it! First, however,
  there was a radio show called More or Less
  Behind the Numbers on BBC Radio 4, all about
  fascinating economics and numerical facts. The
  show is on every week at the same time, and you
  have to turn in to listen to it on your radio.
  But the BBC publishes every episode as part of
  the More or Less Podcast to make it easier to
  listen to too. 

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Are Podcasts Audio or Video?

• Many podcasts today are audio-only, even though
  there are video podcasts. Podcasting really
  evolved out of a desire for material from the
  past. That means something in the context of
  other dull or rote tasks that can entertain you,
  teach you, or inspire you. One of the most
  popular places people listen, for example, is in
  the car. Of course, you cant watch videos there,
  so the audio content is great. Similarly,
  podcasts are perfect for listening in the gym,
  when youre cutting the grass, or on your
  business trip. Any moment of wasted time can be
  an audio moment!   That means of course, that you
  need to listen to something, so you may need to
  get a pair of headphones to connect to your
  smartphone. Alternatively, attach through
  Bluetooth to your car, or start listening to Echo
  or another smart speaker!

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What do Podcasts Usually Sound Like?

• You will discover that many of them are quite
  familiar when you listen to a podcast. Over the
  years, youve heard similar kinds of content,
  from radio to TV talk shows. On the other hand,
  thanks to the freedom that podcasting allows,
  youll also hear podcasts that are completely new
  and completely different from the norm. Many
  podcasts focus on one specific subject. For every
  episode, the host or hosts will talk about that
  topic. Sometimes like triathlon racing or dog
  training, its really specific, and other times
  its more general, like how to lead a happy life.