About

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About Kylie Minogue
Chinese Name??-?? Origin Melbourne, Victoria,
Australia Occupation(s) Singer-songwriter,
Actress, Fashion designer , Philanthropist
Studio albums 1988 Kylie 1989 Enjoy Yourself
1990 Rhythm of Love 1991 Let's Get to It
1994 Kylie Minogue 1997 Impossible Princess
2000 Light Years 2001 Fever 2003 Body
Language 2007 X
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Kylie Minogue
Kylie Ann Minogue, OBE, born 28 May 1968, is an
Australian pop singer-songwriter and occasional
actress.
Kylie Minogue
She rose to prominence in the late 1980s through
her role in the Australian television soap opera
Neighbours, before commencing her career as a
recording artist in 1987.
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Kylie Minogue
Signed to a contract by British songwriters and
producers Stock, Aitken Waterman in 1988, she
achieved a string of hit records throughout the
world. Her popularity waned during the early
1990s, leading her to part company from Stock,
Aitken Waterman in 1992. During the mid to late
90s, Minogue distanced herself from her earlier
work and attempted to establish herself as a
credible and independent performer and
songwriter. Her projects were widely publicised,
but her albums failed to attract a substantial
audience and resulted in the lowest sales of her
career at the time. She returned to popularity as
a pop artist in 2000, and became well-known for
her elaborate music videos and expensively
mounted stage shows. Diagnosed with breast cancer
in 2005, Minogue returned to performing and
recording in late 2006 after a period of
convalescence. Although she was dismissed by some
critics during her early career, she has achieved
longevity as a pop music artist. She has sold in
excess of 60 million records,1 and has achieved
her greatest successes in Australia, Europe, Asia
and South America. She was awarded an OBE in 2008
for services to music
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Kylie Minogue 2008 Shanghai Vocal Concert
Time Nov 29, 2008 PlaceShanghai Hongkou
Football Stadium
Exclusive title sponsor one postion priceRMB
2.50 million

• Title the vocal concert as XXX
  Kylie Minogue 2008 Shanghai Vocal Concert
• Present the sponsors name and logo at
  significant visible position

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Return I

• Traditional Media propaganda
• Television
• Titlized Concert info rolling broadcast on main
  channels in Shanghai at prime time, with the
  total amounts at 100 times

• Print Media
• Show the sponsors name and logo along with the
  concert info at significant visible position on
  popular Shanghai newspaper morning news and
  noon news as 4 pieces of full page banner.
• Show the sponsors name and logo along with the
  concert info in articles and columns on popular
  Shanghai newspaper morning news, noon news,
  evening news and Oriental Morning Post no
  less than 20 times.

Kylie Minogue 2008 Shanghai Vocal Concert
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Return II

• Internet propaganda
• Internet
• Set specific page/forum at well-know
  entertainment web site such as
• Sina or Sohu, to promote the concert directly,
  and highlight the sponsors name and LOGO.

• Video net Seven-Star Shopping sites will show
  the sponsors name and logo along with the
  concert info, and also show the sponsor logo on
  networks such as tudou.com, mop.com, sohu.com,
  sina.com, pcpop.com, ku6.com, people.com.cn,
  tencent.com, etc.
• Tickets-booking net all tickets-booking net will
  show the sponsors name and logo along with the
  concert info
• There will be plenty of white-collars and
  net-user see the sponsors name and logo along
  with the concert info on the obove website
  everyday.

Kylie Minogue 2008 Shanghai Vocal Concert
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Return III

• Prints
• Poster
• Present the sponsors name and logo at
  significant visible position on the posters
  especially designed for this concert.
• Brochure
• Present the sponsors name and logo at
  significant visible position on cover of the
  brochures especially designed for this concert.
• In the brochure, the sponsor will get another 2
  full pages to do advertising of products or
  company/brand image.
• Tickets
• Present the sponsors name and logo on the face
  of 35,000 tickets of the concert.
• Pass Cards
• Present the sponsors name and logo on the face
  of over thousand pass cards for this concert,
  like work pass, actor card, Infield card,
  reporters pass, ticket monitoring card,
  Construction permits, and parking permits, etc.

Kylie Minogue 2008 Shanghai Vocal Concert
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Return IV

• Outdoor Advertising

Highlight the sponsors name and logo along with
the concert name at significant visible position
on 5 huge outdoor advertising at Hongkou Football
Stadium. Size 4mX9.7m 1
5mX2.5m 3 1.35mX6.3m 1 Hanging-time
will be 1 month, which can be viewed by all
pedestrians and passengers on metro and buses
Kylie Minogue 2008 Shanghai Vocal Concert
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Return V

• Press conference

• There will be a press conference held in
  Shanghai about this concert for major media.
  Kylie Minogue will be at present and answer
  questions from reporters.
• Representatives of sponsor will be invited to
  the press conference. One of the representatives
  will sit at the dais and give a speech to
  congratulate the performance.
• Present the sponsors name and logo along with
  the concert name at significant visible position
  on backboard of the press conference.
• 4 sponsor stand-poster at scene of the press
  conference
• Sponsors leaflets can be given away at scene.

Kylie Minogue 2008 Shanghai Vocal Concert
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Return VI

• In the concert

Kylie Minogue will acknowledge the sponsor at the
concert.
Kylie Minogue 2008 Shanghai Vocal Concert
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Return VII

• In the concert

There are 2 huge screens on both two sides of the
stage. The sponsor can play their company videos
for 30 minutes before and after the concert.
screens on both two sides of the stage
Kylie Minogue 2008 Shanghai Vocal Concert
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Return VIII

• In the concert

banner advertising infield
At the concert day, sponsor can hang 4
advertising banners (1m10m) in the infield. The
sponsor can designe and make the banners
themselves, and the content shall be confirmed by
the organizers.
Kylie Minogue 2008 Shanghai Vocal Concert
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Return IX

• Other Returns

• Free tickets

Free tickets for this concert which values
200,000.

• Celebration

10 sponsor representitives will be invited to
attend the celebration and take photos.

• Other requirements can be discussed.

Kylie Minogue 2008 Shanghai Vocal Concert