10 Useful Tips for Boosting Sales This Christmas

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A LIVELONG DIGITAL i DIGITAL MARKETING THAT
GETS RESULTS 10 Useful Tips for Boosting Sales
This Christmas NOVEMBER 24, 2020 BY PROSPER
TARUVINGA BLOG, BUSINESS, CONTENT STRATEGY,
DREAMS, ENTREPRENUER, ONLINE PROSPERITY
EXPERIENCE, PLANING, UNCATEGORIZED
Christmas is almost knocking at the door. It's
the happiest and most celebrated occasion without
any doubt. Regardless of being religious or not,
everybody is looking forward to a good holiday
season with their friends and families. One of
the biggest parts of the celebration contains
purchasing gifts for your loved ones. The gift
items might vary from a pair of boots to hair
clips, foods, working instruments, computer
accessories, clothing and what not? When the idea
of a gift is to make someone happy, it can be
practically anything! So it doesn't matter what
is your business type or whatever you are
selling, there will be someone interested in your
products as a gift. Its your job to encourage
them about it. To give you a head start, we have
compiled some ideas that will help you to
generate more sales leads this Christmas! In the
Covid 19 affected universe, it's more likely that
online sales will (and it already started since
halloween) receive a big boost. Ordering online,
and receiving products via home delivery is the
new thing. So make sure you are having these
things in mind while trying to make your online
store provide a more convenient experience to the
customers.
Providing Gift Ideas to your website visitors In
many cases, a good idea can generate a good lead.
You need to showcase your products in a proper
way so that the customer or website visitors
think that that, ''hey this can be a good
gift!'' how to increase sales in
Christmas PROVIDE THEM WITH COOL GIFT IDEAS! For
example, you can create product suggestions based
on age, gender, sex, product type, price etc.
This will definitely give a positive user
experience to your website visitors. Also you can
always show pop up messages about special
discounts or special offers on those products.
This will also help to increase the conversion
rates.
Making Payment method safer more
convenient This year, to face the special
circumstances due to the outbreak of covid 19,
ordering and paying online will be the most
popular way of shopping, that is without any
doubt. Make sure your payment methods are up for
the challenge. It should accept all the approved
payment methods. At the same time it must be well
secured. how to increase sales in Christmas MAKE
ONLINE PAYMENTS EASIER AND SAFER Try to include
as many payment methods as possible. It is always
better to make your Christmas deals available to
a maximum number of people. On top of that, its
always best to make your website ready for
customers. Regardless of festival times or not, a
smooth
2
uder experience is what a website visitors
deserve. Also it helps you to rank higher in
google and get more customers. Learn about the
website optimization services and do not fall
behind your competition.
Encouraging them to buy gift cards Gift cards are
another great way to present someone with a gift.
They have always been popular. Especially in
those cases when you are not sure about what to
buy but still you want to buy a gift. With the
development of virtual gift cards, its even more
convenient to sent it to your loved one within
the shortest possible time. It can best be sent
via email or text messages which is really cool.
And specially in the covid dominated situations,
virtual gift cards can be really useful and safe.
Introduce a sound return policy Customers are
often concerned about returns, especially around
Christmas. In many cases the gift might not be
preferred by the person. Or a size may not be
appropriate. how to increase sales in
Christmas IMPROVE YOUR RETURN POLICY Customers
will definitely want to know if and how they can
return those purchased items. To boost this
effect even more, you can even look to enrich and
extend your returns policy. For example if the
return policy is usually 30 days then you can
extend this to 60 days and highlight this on the
website, maybe in the banner sections.
It will give an extra feeling of assurity to the
new customers, knowing that their purchase is
safe if any kind of issue occurs. Whatever you
decide to do, be sure to display this clearly
across your website to maximise interest.
According to the statistics, about 87 of people
are more likely to shop on a site if it has a
free return policy.
Create a sense of Urgency Placing a countdown to
Christmas can be a strong conversion driver on
your site. By creating a sense of urgency, people
are reminded to stop procrastinating and make
their order right away. This sense of urgency is
a trick to push your customers to direct purchase
rather than moving around aimlessly. It will also
give them the impression that most people are
already buying so your preferred product might
get out of stock. So do hurry!
Almost double digit conversions have been
observed by adding a countdown before key
dates. Similarly, Amazon has a countdown to the
last delivery date to ensure that people are
aware and to increase the sense of urgency.
Use Christmas New Year Themes in your Email
Marketing Email marketing still works and it is
effective. Especially in this time when Covid has
cornered people into their homes and the internet
has become the major way of communication, the
effectiveness of emails are still very much
intact. When it is Christmas, It is always a
great idea to decorate your emails with Christmas
themes and colors. It will create a quick
connection with the festive moods of the
subscriber and the chance of Click through rate
will be increased.
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Plan ahead and send your offers to the
subscribers and make them aware of it. Make sure
that the offers are clearly displayed in the
email body and subject lines. This will increase
the email opening rate. Provide necessary and
customised links to the inventory so that the
user experience is comfortable.
Work a bit more on your packaging, make it special
Packaging of any product is more important than
you think. It certainly makes the product appear
more valuable and worthy. And especially when it
is a gift item, then the packaging should be up
to the mark.
how to increase sales in Christmas
IMPROVE YOUR PACKEGING. IT WILL TALK ON BEHALF OF
YOUR BRAND.
good it is always
A good packaging will protect the gift from any
issues. Brides giving the product a lucrative
look, it will do a branding for your shop, that
is for sure. Also nowadays, unboxing itself has
become a great experience. So good to be careful
on the packaging.
Unique Christmas packaging for your products over
Christmas adds a touch of luxury and class. And
it can really help create a sense of
'exclusivity' around your product.
Reduce delivery Charge, or offer Free
Delivery This can be a comforting gift to the
people looking for Christmas shopping. It is
likely that they are not buying from your website
only. They are buying from different sources and
exploring many others. So what are the things
that set you apart from others? how to increase
sales in Christmas REDUCE THE DELIVERY CHARGE AND
SELL MORE! Free delivery or a reduced delivery
charge can be one of those things that makes you
special. Since your customers will be buying a
lot of stuff from different sources, a chance to
save some extra money will give them a sense of
comfort. The charge of the delivery itself may
not be too much. But if you can make it free and
display some texts on your banner like 'Free
Delivery Until Christmas'' then it sounds really
big. It will definitely contribute into the
buyer's impulse and urge them to shop before the
deadline!
Use in-browser push notifications The times
around Christmas can be a great time to install
push notifications on your website. Push
notifications provide you a direct line of
communication to your subscribers and inform them
about the latest deals, discount and what
not? You can talk about a flash sale, store
hours, last call for purchases before Christmas,
any special deals and so on. But always keep in
mind that sending too many notifications can
literally annoy your customers. It might result
in unsubscribing. So keep it in mind before
applying this technique.
Offer some neat Discounts Keep the discounts as
one of the options that will always work.
Everyone loves to save some extra amount of money
from their purchases if possible. The standard of
consumer products are more or less same amonth
competattive businesses. So it is usual that the
winner will be who is offering with the lowes
price tags. how to increase sales in
Christmas DISCOUNTS KEEPS YOU AHEAD OF THE GAME
Make the disocunt amount a noticable one if
possible. A healthy discount is always more
acceptable. Make sure you do enough publicity.
Beside newsletter and social media posts, display
them nicely on the main banner of the website.
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Keep it neat so the users already have and idea
of the amount of the savings they are going to
make even before the purchase.
Team up with another small business How much do
you know about your customers? Are you aware of
the problems they face before and after
purchasing your product? For example, if you are
selling vinyl records, it is most likely that
your customers are also looking for some good
pair of headphones, a pair of good speakers or
vinyl players may be? So it will be a great idea
to provide them the links to buy these products
as well. It will greatly enhance the user
experience of your website and the customer will
leave as a happy one, knowing that this is the
one stop place where they can find all that they
need. Teaming up with other businesses like your
will give you a crucial edge. Make sure your
partners are also referring to your business in
the same way. This is how you open a lot more new
windows to get more customers without spending a
single penny! These are some tips and tricks on
how you can increase sales in Christmas. I hope
you will like these options and find them
fruitful. If you have any more ideas then please
feel free to share them in the comments. Happy
selling!
If you are not sure about what to do, then you
can enjoy our Digital Marketing Services in
Melbourne Australia. Our Digital marketing
Service includes the optimization of all the
channels that includes website develoment, social
media management, Facebook Google
advertisement, Organic SEO services, customising
news letters and many more. The packages are
specially designed for small and medium
businesses so it is affordable to all! Feel free
to dial or drop a line whenever you want! It will
be a pleasure to talk! Phone[phone] email
prosper_at_livelongdigital.com.au Website
https//livelongdigital.com.au/
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