Medical Memory Systems

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Medical Memory Systems

• MMS

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Medical Memory Systems
Project Manager Jeff McCreary
Resources/Marketing EMR/WBS Richard Strosahl
Web Designer/Budgeting Software WBS Daniel
Anderson
Funding/Prototyping Research Plan Megan Babb
Timeline/Logistics WBS Rabia Haq
Support Stats/ Risk Analysis Chris Fronda
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Medical Memory Systems

• Preview
• Communication breakdowns in the Healthcare
  Industry
• Developed solution
• Technical Innovations
• Market Plan and Analysis
• Evaluation Plan
• Project Management Plan
• Resource, Staffing, Schedule and Budget
• Cost and Profit
• Funding

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Medical Memory Systems

• The Institute of Medicine (IOM) concludes that
  44,000 to 98,000 patients annually die from
  systematic medical errors, caused by
  miscommunication or a breakdown in workflow,
  which resulted in patients being given the wrong
  treatment or no treatment at all.
• Article by Greg Gillespie, Managing Editor of
  Health Data Management .com

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Medical Memory Systems
Diagnostic Radiology
Clinical Physician
Surgeon
Dr. Bennett, Staff Radiologist with Medical
Center Radiologist (MCR)
Lori Prowant RT(R), Director of Maryview Medical
Center Radiology
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Medical Memory Systems

• Problem Statement
• Current means of accessing medical information
  are too slow, inadequate, or outdated to meet the
  demands for inter-facility communications.

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Medical Memory Systems

• Goals
• Save Time
• Reduced time in tracking down history
• Save Money
• Decrease number of procedures done in error
• Save Lives
• More complete medical history
• Increase quality of service

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Medical Memory Systems

• Current Methodology
• Verbal
• Inaccurate
• Written
• Illegible
• Electronic Current Methods
• Not practical
• Not cost effective

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Medical Memory Systems
Diagnostic Radiology
MMD
Clinical Physician
Surgeon
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Medical Memory Systems

• Our Solution
• MMD

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Medical Memory Systems
Memory Button by MacSema
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Medical Memory Systems
EMR Server
Backup Copy to Printer
Validation Upload Download
Internet
System Validation
Validation Server
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Medical Memory Systems

• Important Medical Information
• Allergies
• Current medications
• Laboratory results
• Recent surgery finding
• History and physical

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Medical Memory Systems

• Connectivity
• Integration HL7 (Health Level Seven)
• EMR Communication Standard
• Our software data structure will be governed by
  XML.
• Dataflow
• Data written in XML format
• Encryption mechanism
• To MacSema interface
• To memory device

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Medical Memory Systems

• Quality Attributes
• Easily updated
• Accurate
• Secure
• Durable
• Inexpensive
• Wearable

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Medical Memory Systems

• Customers
• Initial Market
• Hampton Roads, Washington DC, Raleigh Durham
  Research Triangle
• Clinical Physicians
• Over 3,000 physicians in Hampton Roads
• Over 15,000 in Initial Market
• Patients
• Initial Market Population 7.5 Million
• Elderly Population 750,000 (10)
• Hampton Roads Demographics (Census 2000)
  http//www.hreda.com/pdfs/Data_for_web_site/Demo
  graphics_2000.pdf

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Medical Memory Systems

• The Elderly
• Increased amount of medical history
• Decrease memory
• Decrease comprehension
• Two to four times more likely for medical injury
• Local Market
• Hampton Roads
• Bon Secours
• Sentara Lee

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Medical Memory Systems
Number of Physicians using Some form of EMR
http//www.stanford.edu/topham/market.htm
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Medical Memory Systems
In 3 years
Frost and Sullivan's technology survey
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Medical Memory Systems
Evaluation Strategy
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Medical Memory Systems

• Evaluation Phase
• Durability
• Functionality
• Frequency
• Usability
• Impact

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Medical Memory Systems

• Marketing
• Medical Facilities
• Medical Representatives
• Proof of effectiveness
• Conventions and Seminars
• General Public
• Standard forms of Advertisement
• Educational Material
• Medical Advise
• General Goal Name Recognition

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Medical Memory Systems

• Project Management Plan
• Management Plan
• Work Breakdown Structure
• Project Manager Responsibilities
• Schedule
• Budget
• Quality Control
• Risk

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Medical Memory Systems

• High Level Concerns
• HIPAA
• Record Activity
• Audits
• Encryption
• Protect patients health information (PHI)
• System Validation
• Appropriate users

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Medical Memory Systems

• Risk
• Developing Customer Base
• Level High
• Resolution Aggressive Marketing
• Inconsistent Use
• Level High
• Resolution Patient Education and Ease-of-use
• Pricing
• Level Medium
• Resolution Aggressive Marketing leads to bulk
  sales and purchasing
• Competing Products
• Level Medium
• Resolution Pratical and unique product line
• Training
• Level Low
• Resolution - Ease-of-use and Tutorials

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Medical Memory Systems
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Medical Memory Systems
Additional Personnel
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Medical Memory Systems

• Total Cost for Phase I and II - 609760

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Medical Memory Systems

• MMD Cost
• Less than 50 for 8 MB
• 20 to 60 range for jewelry casing
• Full EMR Installments - 12,000

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Medical Memory Systems

• Profitability
• Licensing - 2500 (3 physicians)
• Annual fee - 500
• System support
• Validation services
• Goals
• Phase I and II total - 609,760
• Breakeven target - 900,000 (breakeven target)
• 3 Metropolitans - Populations
• Hampton Roads
• Washington DC
• Raleigh Durham Research Triangle

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Medical Memory Systems

• Total population 7.5 million people
• 200 doctors to 100,000 people in metropolitan
  areas
• Total physicians 15,000
• Average licensing fee per physician - 833
• To reach break-even target of 900,000
• 1081 single licenses (360 3-user license)
• Capture 7.2 of market
• Does not include annual support fee

www.bna.com
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Medical Memory Systems

• MMD profits
• 7.2 of population 540,000 people
• 10 of that 54,000 (represents elderly
  population)
• 10 profit margin - 5 per unit sold
• .7 of patient market yields - 270,000

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Medical Memory Systems

• Funding
• SBIR
• Year 1 359,229.79
• Year 2 250,530.40

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Medical Memory Systems
Conclusion
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Medical Memory Systems

• References
• Article by Greg Gillespie, Managing Editor of
  Health Data Management .com
• Interviews with
• Dr. Bennett, Staff Radiologist with Medical
  Center Radiologist (MCR)
• MCR provides radiologist for Sentara and Bon
  Secours of Hampton Roads facilities
• Lori Prowant RT (R), Director of Maryview Medical
  Center Radiology
• Hampton Roads Demographics (Census 2000)
• http//www.hreda.com/pdfs/Data_for_web_site/Demogr
  aphics_2000.pdf
• http//www.stanford.edu/topham/market.htm
• www.bna.com

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Medical Memory Systems

• Solution Characteristics
• Complete and Historically up-to-date
• Easily accessible to appropriate medical
  organizations
• Information obtained from reliable sources
• Reliable physical components
• Cost effective
• Portable

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Medical Memory Systems
Out of 180,000 annual deaths from medical injury
Due to
Preventable
Medical Injury
124,000 Deaths (69)
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Medical Memory Systems
Annual cost due to medical injury- 200 Billion
Due to
Preventable
Medical Injury
138 Billion (69)
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Medical Memory Systems
EMR Expenditures
in millions
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