Comp2513 Your ECommerce Server Environment

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Comp2513Your E-Commerce Server Environment

• Daniel L. Silver, Ph.D.

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Objectives

• To examine the customer, development and
  administrative views of our E-Commerce mall and
  stores
• Consider the roles required to develop and
  administer a mall and store
• To examine the internal components of a store and
  understand store configuration from a development
  and admin perspective
• To consider possible future mall and store
  features and services

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Architecture of the Acadia E-Commerce Server
Environ.
Customer Desktop
raven.acadiau.ca
eagle.acadiau.ca
Browser
Admin
Admin
Admin
Tomcat App. Server
Postgre SQL DBMS Server
Apache HTTP Server
Internet
port 80
port 8080
Mall/Store Admin Desktop
mall DB
.html, .cgi, .class, .jsp
Browser
eadmin web interface
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Customer View of an E-Commerce Mall

• A Mall with many stores
• Common services are provided to all stores
• Home link to Mall directory
• Register membership has its priviledges
• Address book even if you are a guest youll
  need to define a shipping address
• Search look for a item across the mall in an
  instance
• Shopping Cart Whats in my cart so far?
• Prepare Orders remove items, choose quanity,
  shipping info
• Place Orders confirm purchase, pay
• Check Order Status Wheres my product now?

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Customer View of an E-Commerce Mall

• Examples
• CanadaShop.com
• Emall.com
• MileHiMall.com

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Customer View of anE-Commerce Mall

• Additional Possible Services
• Set Currency across the mall
• Mall-Wide special features group advertising,
  attract customers to your store
• A mall-wide customer database
• Creates potential for advanced targeted marketing
• Virtual walk-by environment that is personalized
  to the customer
• User profiles for better CRM

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Functionality of the Ecommall Customer
Perspective

• Viewing of categories and products
• Navigation through categories and products
• Placement of products in shopping cart and
  persistence throughout session
• Ability to add different products to cart
• Ability to purchase a product more than once
• Removal of all products from shopping cart
• When does the session end?

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Typical Roles involved in Developing and
Administering a E-Mall/Store

• System administrator install, maintain
  E-Commerce mall systems, control access, manage
  site, monitor performance, disaster recovery
• Database administrator manages mall/store
  database, monitors performance, configuration,
  backup/recovery

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Typical Roles involved in Developing and
Administering a E-Mall/Store

• Store developer creates store pages and
  functionality and integrates with backend systems
  (web designers, Java developers, database
  developers)
• Catalog developer/admin expert on product
  domain, creates categories, products, images,
  pricing, relationships
• Store manager manages orders from receipt
  through fulfillment and payment, manages store
  inventory, analyses reports, setups discounts

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Architecture of the Acadia E-Commerce Server
Environ.
Customer Desktop
raven.acadiau.ca
eagle.acadiau.ca
Browser
Admin
Admin
Admin
Tomcat App. Server
Postgre SQL DBMS Server
Apache HTTP Server
Internet
port 80
port 8080
Mall/Store Admin Desktop
mall DB
.html, .cgi, .class, .jsp
Browser
eadmin web interface
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Typical Store Administrative Tasks

• Setup and admin
• Store information
• Product categories
• Product information
• Discounts
• Shipping information
• Payment options
• Shopper groups

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Typical Store Adminstrative Tasks

• Other administration
• Payment management
• Customer information management
• Order information and order delivery
• Business / Sales reports
• Typically, a web based tool and DBMS update batch
  tools are used to perform most of these functions

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Functionality of the Ecommall Administration
Perspective

• Categories and sub-categories must be defined and
  detailed
• Products must be detailed and related to
  categories
• Special features must be determined periodically
  and setup
• The admin function is used to do this

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Your store admin function

• To access your ecommall admin function
  http//eagle.acadiau.ca8080/storexxf04/admin
• Access is secured via the Acadia authentication
  server
• admin is a web-based store database admin tool
  for the catalog / database administrator
• Reads in an XML file specified by the
  administrator
• Generates SQL commands to create and populate the
  DB tables
• Lets set up a new category and a product
• The tutorial will give you more on the admin
  functions and hands-on experience

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Architecture of the Acadia E-Commerce Server
Environ.
Customer Desktop
raven.acadiau.ca
eagle.acadiau.ca
Browser
Admin
Admin
Admin
Tomcat App. Server
Postgre SQL DBMS Server
Apache HTTP Server
Internet
port 80
port 8080
Mall/Store Admin Desktop
mall DB
.html, .cgi, .class, .jsp
Browser
eadmin web interface
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Major Internal Components from Dev./Admin.
Perspective

• The major internal components of an
  E-Commerce application
• The store database stores, categories,
  products, customers
• Mall and store directories
• Static documents (html, images, sounds)
• Customer-side logic (applets)
• Server-side logic (cgi, servlets, JSPs)
• Store admin logic (HTTP, Tomcat admin, eadmin)

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Functionality of the Ecommall Developer
Perspective

• Server hardware must be installed
• Server software must be installed and configured
• E-Commerce application requirements must be
  defined
• E-Commerce application must be designed
• Static page content must be created
• Dynamic servlet and JSP code must be designed and
  developed
• Database must be created and loaded
• System must be tested

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THE ENDdanny.silver_at_acadiau.ca
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• Web Development
• HTML, Java, Javascript, JSP design, development
  and testing
• Application maintenance
• System Administration
• Op. sys, server s/w and DB installation and
  maintenance
• Performance analysis
• Store Administration
• Catalog/product/pricing development and
  maintenance
• Reporting and analysis

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• PLEASE DO NOT SET UP YOUR LAPTOP UNTIL WE START
  CLASS