Indian Shoppers Shift to Curated Commerce

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INDIAN SHOPPERS SHIFT TO CURATED COMMERCE
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• Have you endlessly scrolled through E-commerce
  pages in search of that elusive product that is
  different from all, stopped after sometime and
  just flung your phone on the side ?
• Human mind gets bogged down with the gazillion
  choices made available for its own pleasure
  ironically, mind likes lesser stimulus so that
  its decision making power functions better.

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• Curated Commerce has taken a small but a hopeful
  leap in the retail world.
• Conceived to provide select but tasteful products
  that arent readily available on bigger sites,
  curated commerce is the game-changer in the
  retail scenario globally.

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• India is catching up too, in time. From a mere
  680 billion market in 2017, the Indian retail
  industry is expected to be worth a whopping 1.2
  trillion by 2020 as per Indian Retailer.
• But as the consumer behavioural psychology works,
  the desire to look and feel different from others
  is never going to go away.

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• Shopping through the large retail sites is an
  exercise in searching page after page for a
  specific product, while scouring hyper-local
  review websites, home-grown designer shops and
  smaller online stores is a new way to discover
  unique, interesting products that are hard to
  find on large or generalist retail sites.
• The erstwhile scenario of shopping from retail
  giants for heavy discounts is now shifting
  towards curated shopping experience for the sheer
  ease in shopping.

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• RISE OF CURATED COMMERCE
• Known as curated commerce, this trend is helping
  newcomers and smaller designers develop a more
  distinctive brand voice while cultivating brand
  loyalty and increasing average order values and
  sales.
• At its core, curated commerce is about organizing
  customer segments around niche demographics
  (think 30-something high-income women) or
  self-identified style profiles (preppy cool) and
  offering a limited number of product options
  intended to appeal to those customers.

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• Ciceroni, Gujarats premier Fashion Lifestyle
  Hyperlocal Discovery platform, recently forayed
  into curated e-commerce with the launch of
  Pari-Sangam - its first curated online store.
  Pari-Sangam featured a carefully selected
  mélange of 11 labels in clothing, accessories
  and décor categories from across India.

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• With an engaged digital community of 1.2 lakh
  followers across social media platforms, Ciceroni
  aimed to ease the journey of a consumer from
  discovery to purchase by giving them a direct
  shopping option.
• Portals like Ciceroni cater to the evolved
  aesthetics and sensibilities of urban
  millennials. True blue fashion and lifestyle
  conscious consumers are shifting their shopping
  experiences from giant retailers to smaller
  curated online sites in search of local,
  hand-crafted and unique products.

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• Shopping through these sites is like entering a
  quaint well-curated boutique where everything is
  arranged tastefully and each product has a story
  to tell.

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• Most of us do not have the time or resources to
  hire a personal stylist, but if we did we would
  expect that person to understand our lifestyle
  and taste preferences the latest fashion or
  product trends and have access to designers and
  boutiques we dont usually shop from.
• We would want our personal shopper to bring us
  products that they think we might like, rather
  than overwhelm us with too many choices.
• And, we would also want to know why we should
  love a particular productis there a story behind
  this particular item or designer?

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• When we started off, we realized that most
  buyers were suffering from brand coma while
  browsing through e-commerce sites and yet due to
  lack of information on local brands, they would
  go back to buying from high street brands and big
  retailers.
• Vocal for Local has been the underlying
  philosophy of Ciceroni right from its inception.

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• We shed light on artisanal labels that were
  handcrafted and slow in their approach and
  consumers found an alternative platform that
  provided them options. Our Curated E-commerce
  foray is just one step further to facilitate
  buying from these meticulously curated designers
  and labels.
• -Comments Ms. Neha Sheth, Founder CEO
  Ciceroni on why is curated e-commerce the way
  forward for retailers.

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• Whether retail e-commerce giant will subset their
  offerings through guest curated online stores
  within their sites or not is something to be seen
  going forward.
• Retailers and consumers both are benefitted by
  this curated online shopping model as there is
  attention to detail and not scale

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• In the world of multiple choices, shoppers will
  seek the one
• that gives them the best within limited
  offerings.

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• Thank You

Contact Us Website https//www.ciceroni.in Emai
l hello_at_ciceroni.in