INTERVIEW

1
INTERVIEW PLANNING

• INFORMATION GATHERING
• AND
• PLANING THE SITE

2
Planning Effective Web Sites

• Explain essential web design criteria and
  purposes
• Describe the roles of people involved in
  developing a web presentation
• Describe the stages of an interview
• Discuss interview dos and donts

3
Planning Effective Web Sites- Viewers

• browsers, surfers
• users - concerned with functionality

4
Average Time

• 6.8 seconds

5
Web Design Criteria

• Effectiveness -rational criterion
• complete
• sensibly organized
• accurate
• Affectiveness - emotional criterion
• interesting
• stimulating
• enjoyable
• Navigational efficiency - ease of locating
  information

6
Generations of Web Presentations

• First - Paper replacement
• Second - Flashy text rewrite with graphics
• Third - Designed for presentation effect, affect
  and efficiency
• Fourth - multimedia, interactivity

7
Purposes

• Inform
• Entertain
• Enable exchange

8
Web Creator Roles

• Presenter - ultimate decision maker
• defines web goals
• provides resources
• Information Steward - keeper of information
• defines web users and their goals
• define web content
• approve web presentation
• Designer - Technical implementer

9
Web Creator Roles - Designers

• May be from within or without org.
• Designs layout
• Writes text
• Works with design multimedia
• Oversees technical aspects
• Implements

10
Design Issues KISS

• Information anxiety vs. Information proficiency
• chunking
• mental maps
• complexity
• white space

11
Defining Requirements

• Interviewing
• Brainstorming
• Virtual value chain analysis
• Web research

12
Interviews

• Preinterview
• planning (content, interviewees available
  material)
• agenda formation
• scheduling (time and place)
• Interview
• opening, body, closing
• Postinterview
• Write summary, review notes within 24 hours
• Letter

13
Interview Dos

• LISTEN!!!!!!!!!!!!!
• Arrive on time
• Introduce yourself
• Begin interview with initial questions
• Top down
• structured vs. unstructured
• use yes/no questions sparingly
• no leading or loaded questions
• Probe
• Summarize

14
Interview Donts

• Talk too much
• Stay too long (watch for signs of uneasiness)
• Use jargon
• Reveal personal biases
• Interrupt
• Assume too much
• Be negative
• Lose control