NoBroker.com launches new multicity campaign

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NoBroker.com launches new multicity campaign
NoBroker.com, the leading peer-to-peer real
estate platform has recently launched a
multicity campaign that underlines the absurdity
of paying brokerage for residential real
estate. Conceptualised and created by RalphDas,
the TVC speaks to home-owners who have
been paying almost a months rent as brokerage,
reportedly for very little value addition by
brokers. It urges them to list their properties
on NoBroker.com where they can rent it out for
free.
As much as INR 80,000 crore is reportedly spent
as residential real estate brokerage in
India every year. The campaign highlights how
NoBroker.com enables better matchmaking
directly between prospective tenants/buyers and
homeowners to drive significant savings in term
of time, money, and effort. If you are looking
for Better Amenities and Good facilities you
can choose nr windgates in Banglore
Launched across 4 the cities- Mumbai, Pune,
Bengaluru, and Chennai, the ad campaign
targets homeowners and landlords who consume more
TV than online media. Considering this
is election time and consumption of news channels
is at an all-time high, the campaign will
be aired across English as well as regional news
channels along with GECs. It would be
amplified through a diverse mix of media such as
TV, radio, digital, OOH, and cinema.
Commenting on the latest campaign, Saurabh Garg,
Co-Founder and CBO of Nobroker.com said, "The
concept and amount of brokerage charged for
services in real estate in India is quite absurd.
Also, owners are very emotional about their
house. Through this ad, we aim to reinstate the
fact that the sum of money that anyone is
expected to give as brokerage is totally not
worth the service. Once the information asymmetry
in real estate is solved there is very little
value that a broker adds to the
house-hunting/renting process. Our commercial
speaks to owners to question the justification
for this amount. We are targeting owners who are
financially smart and understand the logic of why
paying brokerage is absurd."