Title: Email Marketing Automation: How to Get Started
1- Email marketing automation
- How to get started?
- ,
2What is marketing automation? Why use marketing
automation? How does marketing automation
work? Marketing automation process Marketing
automation strategies to implement Email
marketing automation workflow Different types
of email marketing workflow Setting drip emails
on Sunday Drip email on Monday
Drip email on Tuesday Drip email on
Wednesday Types of drip level campaign The
next-level steps to email marketing Setting up
the triggered email Email automation
tactics Marketing automation effectiveness
Benefits of marketing automation Conclusion
3- What is Marketing Automation?
- . Automating the tasks
- . Prospect and customer profiling
- . Helps send automated personal emails
- . Helps in customer engagement
- . Helps in lead nurturing
4- Why use marketing
automation? - 76 companies implement to generate revenue in
first year - Businesses implementing it generated a 451
increase in qualified leads - Improves productivity by 20.
- US marketing automation industry was 6.1 Billion
in 2019
5- How does marketing
automation work? - Identifying the potential customers
- Reaching to sales-ready customers
- Cross-sell, upsell to customers
6- Marketing automation
process - Attract
- Convert
- Close
- Report
7- Marketing automation strategies to
implement - Using dynamic content
- Implementing the drip campaign
- Automating team collaboration
- Setting up the nurture campaign
- Email sequence to follow up
- Leveraging it in list segmentation
8- Email marketing automation workflow
- Identifying the recipient
- Determining the goal
- Setting the criteria
- Identifying the actions to be taken
- Creating the necessary assets
9- Different types of email marketing workflow
- Topic Workflow
- Subscriber welcome workflow
- New customer workflow
- Lead nurturing workflow
- Re-engagement workflow
- Event workflow
- Abandoned shopping cart workflow
- Upsell workflow
- Customer happiness workflow
- Customer engagement workflow
- Purchase reminder workflow
10- Setting drip emails
(Example) - Asking whether free for lunch Wednesday
- Wait for the answer on Monday
11- Drip email on
Monday - If no, wait for Tuesday
- If yes can book for meeting
12- Drip email on Tuesday
- If no can ask again
- If yes already booked
13- Drip email on
Wednesday - No, didnt work out
- Yes, already had meeting
14- Types of drip email campaign
- Educational
- Promotional
- Training
- Top-of-mind
- Competitive
-
15- The next-level steps to
email marketing - Segmenting the subscribers
- Personalizing the messages
- Connecting emails to landing pages
- Split testing the emails
- Analyzing the results
16- Setting up the trigger
emails - Abandoned cart emails
- Welcome email
- Milestone email
- Birthday and anniversary email
17- Email automation tactics
- Having right volume of emails
- Timing of email
- Testing of email
18- Making automation
effectiveness - Tracking response to collect more information
- Offering the right discounts
- Sending the right content
19- Benefits of marketing
automation - Saves time and resources
- Captures and convert new leads
- Can sell more with less effort
- Builds a connection with the audience
- Automates the repeated emails
20- Conclusion
- Organizations are increasingly implementing email
marketing automation in their process to outreach
customers. It helps maintain the relationship
with the old customer and convert the new
customer. - We have some of the best information presented
here. The steps followed in email marketing
automation, marketing automation strategies,
different types of email marketing workflow, and
others help understand how one can implement
email marketing automation.
21InfoClutch is a leading suppilier of most sought
after segmented global mailing database. We offer
fully customizable prospect data of your
preferred specification.
940 Amboy Avenue, Suite 104, Edison, NJ 08837, US.
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