Email Marketing Automation: How to Get Started

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Email Marketing Automation: How to Get Started

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This deck explains what is email marketing automation, why to use it and how to setup different automation strategies based to implement as per different workflows, setting up triggered emails and its benefits too. – PowerPoint PPT presentation

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Title: Email Marketing Automation: How to Get Started


1
  • Email marketing automation
  • How to get started?
  • ,

2
  • Table of contents
  • ,

What is marketing automation?   Why use marketing
automation?   How does marketing automation
work?   Marketing automation process   Marketing
automation strategies to implement   Email
marketing automation workflow   Different types
of email marketing workflow   Setting drip emails
on Sunday   Drip email on Monday
Drip email on Tuesday   Drip email on
Wednesday   Types of drip level campaign   The
next-level steps to email marketing   Setting up
the triggered email   Email automation
tactics   Marketing automation effectiveness
  Benefits of marketing automation   Conclusion  

3
  • What is Marketing Automation?
  • . Automating the tasks
  • . Prospect and customer profiling
  • . Helps send automated personal emails
  • . Helps in customer engagement
  • . Helps in lead nurturing

4
  • Why use marketing
    automation?
  • 76 companies implement to generate revenue in
    first year
  • Businesses implementing it generated a 451
    increase in qualified leads
  • Improves productivity by 20.
  • US marketing automation industry was 6.1 Billion
    in 2019

5
  • How does marketing
    automation work?
  • Identifying the potential customers
  • Reaching to sales-ready customers
  • Cross-sell, upsell to customers

6
  • Marketing automation
    process
  • Attract
  • Convert
  • Close
  • Report

7
  • Marketing automation strategies to
    implement
  • Using dynamic content
  • Implementing the drip campaign
  • Automating team collaboration
  • Setting up the nurture campaign
  • Email sequence to follow up
  • Leveraging it in list segmentation

8
  • Email marketing automation workflow
  • Identifying the recipient
  • Determining the goal
  • Setting the criteria
  • Identifying the actions to be taken
  • Creating the necessary assets

9
  • Different types of email marketing workflow
  • Topic Workflow
  • Subscriber welcome workflow
  • New customer workflow
  • Lead nurturing workflow
  • Re-engagement workflow
  • Event workflow
  • Abandoned shopping cart workflow
  • Upsell workflow
  • Customer happiness workflow
  • Customer engagement workflow
  • Purchase reminder workflow

10
  • Setting drip emails
    (Example)
  • Asking whether free for lunch Wednesday
  • Wait for the answer on Monday

11
  • Drip email on
    Monday
  • If no, wait for Tuesday
  • If yes can book for meeting

12
  • Drip email on Tuesday
  • If no can ask again
  • If yes already booked

13
  • Drip email on
    Wednesday
  • No, didnt work out
  • Yes, already had meeting

14
  • Types of drip email campaign
  • Educational
  • Promotional
  • Training
  • Top-of-mind
  • Competitive
  •  

15
  • The next-level steps to
    email marketing
  • Segmenting the subscribers
  • Personalizing the messages
  • Connecting emails to landing pages
  • Split testing the emails
  • Analyzing the results

16
  • Setting up the trigger
    emails
  • Abandoned cart emails
  • Welcome email
  • Milestone email
  • Birthday and anniversary email

17
  • Email automation tactics
  • Having right volume of emails
  • Timing of email
  • Testing of email

18
  • Making automation
    effectiveness
  • Tracking response to collect more information
  • Offering the right discounts
  • Sending the right content

19
  • Benefits of marketing
    automation
  • Saves time and resources
  • Captures and convert new leads
  • Can sell more with less effort
  • Builds a connection with the audience
  • Automates the repeated emails

20
  • Conclusion
  • Organizations are increasingly implementing email
    marketing automation in their process to outreach
    customers. It helps maintain the relationship
    with the old customer and convert the new
    customer.
  • We have some of the best information presented
    here. The steps followed in email marketing
    automation, marketing automation strategies,
    different types of email marketing workflow, and
    others help understand how one can implement
    email marketing automation.

21
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fully customizable prospect data of your
preferred specification.
940 Amboy Avenue, Suite 104, Edison, NJ 08837, US.
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