Market Aggregator vs Own Website

1
(No Transcript)
2
Building Your Own Website OR Use a Market
Aggregator

• A considerable group of individuals prefer online
  shopping and contactless delivery to ensure their
  protection during COVID times. The online mode,
  which people find extremely convenient, orders
  and receives groceries, clothing, medicines and
  much more. Online shopping removes the challenge
  of driving to remote locations and going to the
  store to locate the requested item. For
  consumers, the large range of choices in one
  platform simplifies the operation. Therefore,
  particularly during the pandemic, it is important
  to go online with your product.
• Going online with your company not only allows
  you to create relations with your clients, but
  also within and outside your domain with other
  companies. It improves the exposure of your brand
  and products and can also help you cut costs.
  But, this is where, between two stools, you could
  get stuck. You can either set up your shop online
  or use a market aggregator to sell your goods.
  Let's strategically evaluate and consider the
  merits and demerits of both before you decide
  between the two choices. I am sure that you will
  be able to choose an appropriate and appropriate
  forum for selling your product at the end of this
  article.

3
WEBSITE

• A website is a dynamic platform made up of audio,
  text, video, and image content. Let us, for
  starters, consider the Samsung website. It is an
  online platform that, along with its
  characteristics and prices, shows information
  about all Samsung electronic products and models.
  Building a website helps to connect your brand to
  customers and is therefore an effective way to
  promote your brand. It enhances the brand's
  success.
• When all is readily available on one platform for
  your customers, it can also assist you in meeting
  all sorts of market demands. Thus, it not only
  gives the brand credibility, but also helps
  customers in many respects. Customers can easily
  obtain information from your websites concerning
  your goods. They can communicate with you
  actively and get their questions answered and
  integrated.

4
MARKET AGGREGATOR

• The market aggregator is a business that takes
  all rights to your goods and helps you go out and
  sell them to consumers. You do not need to go and
  directly sell your stuff. Your only task is to
  design and manufacture your products and sell
  them to the market aggregator. It is a
  one-stop-shop where all the goods from various
  owners are sold under the business aggregator's
  ownership and name.
• The price of the good or service is often set by
  the aggregator of the demand. It ensures good
  control of quality and reduces effort, while also
  saving time. Engaging with an aggregator
  decreases the cost of marketing your goods by
  finding buyers. Your specifications are met
  quickly and wisely by the aggregator. Examples of
  market aggregators are Ola and Uber. Owners from
  various regions partner with them to provide
  people with a taxi service. Ola and Uber are not
  the operators of most cars.

5
MARKET AGGREGATORS Vs WEBSITES

• In order to pool disorganized goods and services,
  market aggregators are primarily used.
• A website will make it easier for you to build
  your brand name on the market, while if you are a
  new market entrant, a market aggregator can be
  critical in gaining initial traction. A website
  strategy can subsequently be leveraged to draw on
  increasing customer loyalty.
• Market aggregators normally view products by
  category, whereas under the same roof, a website
  may sell all the various products produced under
  the same brand name. This can offer significant
  cross-selling advantages.
• Market aggregators do not own the goods or
  services they sell, while brands are the owners
  of the products offered by websites.

6
MARKET AGGREGATORS Vs WEBSITES

• In packaging and distributing goods and services,
  industry aggregators are more experienced than
  blogs.
• Market aggregators may give you the benefit of
  substituting a brand where consumers may prefer a
  different brand for a specific product, but may
  be drawn to buy yours. However, this is a
  two-edged sword that can work against you as
  well.
• It is more profitable and quicker to sell your
  products through market aggregators than to set
  up a website. However, designing a website will
  promote your brand and increase the credibility
  of your product, although it is costly. In the
  industry, it will make you look more
  professional.

7
SHOULD YOU APPROACH MARKET AGGREGATORS OR BUILD
WEBSITES?

• The most important thing to remember is that the
  preference between market aggregators and
  websites is based on three key factors a
  company's way of working, the quality of the
  product, and the consumer base. There are two
  types of sales volume-based sales and sales that
  are not volume-based. The type of selling where
  goods are sold in large quantities, i.e. in bulk
  or wholesale, is volume-based sales.
  Non-volume-based sales are the type in which
  relatively smaller amounts of goods are offered.
• Websites can backfire occasionally, too. For
  example, if you post an advertisement for your
  product that is yet to be released, your rivals
  could get to know your concept, duplicate it, and
  sell it at a lower price that might hinder your
  sales.

8
CONCLUSION

• Will you build or use a business aggregator to
  build your website? This question does not have a
  universal response. Depending on your target
  customers or the essence of the product you
  offer, or maybe for several other reasons, the
  response could change. There's a ball on your
  court. Analyze your needs and the needs of your
  customers and choose an appropriate forum to help
  your business grow and develop. It might not be
  possible to choose the right option the very
  first time. Often the impending events are very
  difficult to foresee and the safest approach is
  to try to learn from your experience. Of course,
  it will take some time, but believe me, you can
  find out the perfect way to take your sales to
  the next level. It is time to take the big move
  that will rocket your sales fast!