Marketing strategies for alcoholic beverages industries

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Marketing strategies for alcoholic beverages
industries
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• While a millennial might drink alone, they are
  more apt to share the experience with the whole
  world! Of millennials who drink wine, according
  to the Wine Market Council, over 50 talk about
  it on Facebook, and more than a 1/3 share on
  Instagram, Twitter, or YouTube. Instagram picture
  share is free advertising for brands and venues.
  They are just digitally social about their
  experiences with beer and spirits.

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• Millennials are eager to know and are influenced
  by what their peers and experts say about alcohol
  products. About 60 percent consider wine reviews
  extremely or very important, compared to
  about 20 percent of baby boomers. They are
  changing how we talk about and buy things.

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• Although Millennials are value-conscious, they
  use coupons and look for good deals. But, that
  doesnt mean they dont seek quality. They also
  equate price with quality. In short, mass media
  doesnt have the same impact because they dont
  believe it. Due to their connectedness to
  communities of interest, many millennials reject
  mass-marketed alcohol beverages and rely more on
  their social communities. This again helps fuel
  the rise in popularity of handcrafted,
  microbrewery, small-batch, single-barrel
  products, descriptors.

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• However, itd be a mistake to interpret that
  desire for quality translates directly to brand
  loyalty. That means the industry has to be
  smarter and understand their customers journey
  better, not in terms of segmentation, but
  actually knowing and tapping into the markets
  emotional analytics.

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How to Develop Customer Loyalty with fickle,
Variety Driven Millennial Consumers
We know that emotions and customer journeys are
important. Emotion prepares customers to respond.
When we design an experience that supports a
journey to the full scope of emotion, results are
seen in the bottom line. Increase positive
results by serving every customer with a tailored
fit experience.
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• The primary driver of customer loyalty is
  emotion. Forresters Customer Experience Index
  (CX Index) research shows that emotion is the
  strongest predictor of customer experience
  outcomes such as customer loyalty.

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• Take a closer look at your journey maps and
  journey data visualizations to figure out what
  the customer is seeing and experiencing. Approach
  it through the lens of emotion to better
  understand the experience of your customer. Make
  purchases from your own store or website,
  subscribe to your email list, follow every path
  you have laid out for your customer. This process
  will help you evolve journey mapping,
  measurement, and design. Also, you need to have
  the power of data and an ai-driven content
  marketing strategy like the kind FiO Analytics
  platform provides. Optimal customer journeys use
  a human approach that is enhanced by technology.
  Know more https//www.groupfio.com/millennials-w
  ho-drink-enjoy-social-proof-social-sharing/