Make your eCommerce Store prepared for COVID-19 Second Wave

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Make your eCommerce Store prepared for COVID-19
Second Wave
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INTRODUTION
The advent of the Covid-19 pandemic has given
rise to many challenges throughout the business
industry. Where some of the businesses witnessed
significant escalation, many have met with
unforeseen hazards. However, the ecommerce
industry has experienced a whole new
transformation around the world. eCommerce
website development has significantly
strengthened the backbone of the industry as
well as offered several strategic approaches to
cope up with the pandemic. Our experts at
IndGlobal, the best ecommerce website
development company in Bangalore suggests a few
of the very basic steps that can help other
businesses to reduce the impact on their
revenue. The first wave of coronavirus has made
the industry well aware of the impending issues
so that they can be better prepared with an
advanced approach to ensure that neither the
industry owner nor the customer has to face
trouble while shopping online.
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How did Covid 19 affect global ecommerce?
The eCommerce industry has witnessed a massive
growth in the last year, and today the
competition has increased to a good extent. On
the other hand, customers are also preferring
online shopping as a result of which website
traffic has increased immensely. The stay-home
regiment forced the offline businesses to shift
to online. According to IBMs U.S. Retail Index,
the covid 19 pandemic has accelerated this
process by almost five years. As per the
statistics from U.S. Census Bureau, the
e-commerce share in retail sales has increased
at the rate of almost 30, from 11.8 in Q1 2020
upto 16.1 in Q2. But unfortunately, many of
those retailers were not prepared for the
increased traffic and demand which posed
problems with product supply. Looking back, few
aspects that are evident are- e-commerce arena
has experienced incredible growth the
competition in e-commerce has significantly
increased more customers are choosing onlinemode
for shopping over offline traffic on the
ecommerce websites has increased Having said
this, eCommerce website development can also
create a whole new opportunity with some fresh
strategic approach in business. In this blog, you
will get a detailed discussion from the top
ecommerce website development company wizards.
They suggested that the booming companies should
take the second wave as an opportunity and thus
expand their business reach accordingly.
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So which steps are you following to be equipped
for the Covid 19 Second Wave?
Get your free consultation.
Contact Us 1. Employee Safety Is the First
Priority Businesses need to be flexible and
equipped enough to leap back to remote work if
the situation arises. Your employees are your
fundamental key towards success. Therefore,
taking care of their health and providing them
with all the necessary infrastructure is one of
your priorities. Take a look at the following to
consider the crucial part of employee
safety Proper hygienic clearance of office
Sanitizers, facial masks, and gloves for couriers
Smooth communication with remote workers Proper
infrastructure for remote workers VPN list of IPs
for secure work with backend development. You can
also organize and be ready with proper medical
insurance for their safety and better health and
ensure that everyone in your company has enough
working skills and equipment available to avoid
bottlenecks to accomplishing this new working
situation.
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2. Keep Eye on Stock Management
Do you have enough stock of the products? If not,
well then consider making it available for the
consumers. When the customers witness multiple
'out of stock' notifications, they are more
likely to grow a distrust of your brand and
choose others over you. You should not let the
consumers feel unwanted and try to make the most
searched product always available for them. You
can also add certain features like 'how many
items are available.' It will generate a sense
of urgency and motivate them to complete the
purchase. For a new user, it is quite
significant as this would create the first
impression on their mind. Therefore, keeping all
the items available should be your topmost
priority.
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3. Upgrade Website to Increase Visibility
You need to ensure your server settings serve
your business even during the busy time. Or,
perhaps the opportunity might just come and
leave for an all the more impressive one. You
can review JS, CSS, and HTML code resize the
pictures and convert them into better
arrangements simultaneously empowering lethargic
stacking. It's a tremendous amount of work,
right? Utilize our ecommerce website design in
Bangalore. It'll help accomplish basically
everything for you. You just need to introduce
and empower the required settings. Also remember
to introduce Full Page Cache Warmer on your
Magento page to keep each of the vital pages
refreshed. Finally, consider furnishing all your
virtual guests with a pleasant experience.
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Wish to build an elegant ecommerce website with
the leading ecommerce web
development company in Bangalore?
Contact Us
4. Don't Stop Marketing. India is going through a
tough phase of economic slowdown. From a larger
perspective, the overall economic strength has
been shaken with business downfall and
unemployment. People are confined within their
safe boundaries and they are hardly choosing to
go out to spend their time and money. Some of
them even are restricted to buying the essential
commodities online to avoid any physical contact.
As a business owner, you better focus ontaking
an opportunity and restock your items and
thereby explore different ways to market your
brand. Most consumers are ready to experiment
with CPG options or their general options are out
of stock. You must focus on this and make use of
the situation along with nudging potential
buyers for your product through promotions and
/or better convenience etc.
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5. Use Technologies to Improve User Experience
When you expand your online store boundaries, the
most important thing is that it should provide a
seamless user experience. There are multiple
eCommerce businesses down the line if the
consumers feel difficulty while choosing any
product they are more likely to leave your site.
Therefore, it is crucial to work on the user
experience and a seamless performance of your
website. Keep a check on the following things to
ensure a smooth user experience The functioning
of the search bar Easy shopping cart adding
Multiple payment options Smooth checkout process
Product track availability
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6. Review your finances
You should perhaps also analyze your financial
status and thereby build a strategy on how you
should react during the second lockdown. Having a
good financial state will give you the needed
flexibility that is required to be prepared for
any changes and act as per the situation. Do your
calculations and, if needed, generate a safety
fund that will help you last at least about 3-6
months without a good revenue. For example, you
can calculate exactly how many employees you
need to hire in case the seasonal sales lead to
revenue growth. Or probably you can think about
how to generate an additional income by utilising
the current knowledge of your staff. Thus, you
always have a plan B.
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7. Think on how you can help others
This step may not be so intuitive, but still
significant. After ensuring your business is
safe and better equipped for any situation, you
can also think on how you can use your power to
help other people. Probably you can make some
donations to funds that help medical specialists
or offer your products and services for some
specific customer groups with a discount or even
for free. These actions can help you build and
support a positive brand image.
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Share what you think about the inclusive
marketing and problem-solving approach.
Contact us
Final Take
These tips are there to present a revolutionary
change to your eCommerce business. With more
enhanced eCommerce development services, you can
very evidently set an example and make a superior
online presence for your brand. Your eCommerce
business can definitely witness better chances
to cater to your brands however, if you just
mold the infrastructure and use the technology
more strategically. Update your website with the
latest technological features and offer the
services to be more convenient for your
customers. Remember that even a bit of
improvisation can also do wonders and thus
provide you with an extraordinary platform!
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Wish to build an elegant ecommerce website with
the leading ecommerce web development company in
Bangalore? Contact Us
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Thank You