Marketing Automation

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Marketing Automation
Marketing Automation Tools Once you have done
your best and built stunning website for your
business , next step will be to bring targeted
buyer traffic to your site and convert them into
paying customers . We share some insights on how
marketing automation tools can help you with the
process . Your marketing team will get in action
and implement different online strategies to
attract targeted buyers . Once potential
prospects fill up the contact form , sales team
will get in action to qualify the leads and
nurture them to convert into sales .
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Avoid Manual Process
There is a lot of manual process involved in both
marketing and sales function to get leads and
then close them , which is not very efficient way
of working . Lot of unproductive time will be
wasted in this process . There is a solution to
this problem , answer is Marketing Automation
. Automate entire process of generating leads
and sales on your website . Save that massive
waste of time and effort involved in manual
process by automating all the repetitive
processes. You enable your team to focus on doing
what they do best bring in new customers and
making more sales. By Automating process you will
Empower both teams to increase Roi and Revenue
without wasting time on Manual Drudgery.
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So How Marketing Automation Tools Can Help?
Imagine youre selling your financial products to
thousands of people who visit your website with
various levels of Interest.
Unfortunately, 98 of those visitors wont be
ready or willing to buy right away. So how do
you capture their intent and convert ? With
online lead generation, let me show you how it
works. When someone visits your site you offer
them a free download of your tool financial
products planner to download. All they have to
do is give you their email address and a few
other bits of personal information. And thats
it. Youve just captured or generated a new lead
on your website .
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Once you generate a lead and they match your
specific set of conditions. Theyre added to a
personalized email drip campaign designed to
gradually warm them up from cold lead to warm
lead .
Nurturing Your Leads To nurture your leads , you
can setup email sequence campaign which will send
regular email as you have scheduled in the
sequence . These emails will give valuable
information about financial consulting and how
your clients can benefit massively by these
investments . Email with your amazing financial
investment plan video two days later. Its times
than your top 10 Financial Investment Plan Blog
Post a few days later. It sends the create a
personal investment plan checklist resource by
nurturing your customers in this way you develop
a relationship .
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Engage them with your business and your product
gradually heating them up as leads. Then you
strike with a lead is warm offering them what you
know to be key to conversion for instance, you
know that most people purchase your financial
plan package after attending a webinar . This
is what we call an aha piece of content. So at
this stage in the workflow your leads are invited
to register for your next webinar how to play in
your best investment plan after attending the
webinar.
Cross Sell Other Offers These leads are now tags
in your database as people who quote unquote
watched financial investment plan webinar and
can automatically be sent website content as
even more personalized to them. So by now your
lead is likely to be hot and sizzling. This is
the best time for this system to automatically
import them into your CRM Tool .
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Congratulations with the invaluable help of
marketing automation workflows. Youve just sold
a financial plan package and a story right?
Nope. Marketing automation has way more to offer
then just email marketing automation . Why not
turn this one time customer intro loyal brand
ambassador . Firstly you can upsell and their
first purchase by using email automation to
promote the next version up the pro financial
plan package. Further you can cross sell
necessary optional digital products like
financial saas products , which are monthly
subscription based . This can help them with
their financial decisions everyday . With
up-sells and cross-sells now your Roi is shot
through the roof by automatically pitching them
other products youve turned a one-time purchase
into a lifelong customer. So you see marketing
automation workflows help you nurture warm leads
and ready your leads for a sale as well as
enable you to try to one-up purchase into a
lifelong customer . They do all of this while
saving your team time , and of course increase in
Revenue . Check out worlds leading marketing
automation platform , where you can use cutting
edge tools to automate your marketing process
. https//www.digitalmarketingrun.in/ Intrested
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