Digital Marketing Training

1
Digital Marketing Training 1 1 Hearing a lot of
buzz about Digital Marketing? Wondering what's
all the hype about? Read on! As the digital
marketing field continues to grow at a rapid
pace, marketers are springing with new
opportunities. A Digital Marketing Training
Course has been created keeping in mind current
industry standards. It is an initiative designed
to educate students and professors in the field
of Digital Marketing. A certification from Google
is the best way to make your CV stand out. It
will portray you've got genuine digital skills,
and that you are motivated to work in today's
business world. Digital marketing promotes both
products and services using digital technologies,
like Internet, mobile phones and many other
digital mediums. Students that complete the
course and get certified will have skills learned
that help them shape their strategy for the
competition. Here are few kinds of marketing
techniques by which promoting takes place - Your
website, Blog posts, eBooks and white papers,
Social media channels (Facebook, LinkedIn,
Twitter, Instagram, etc.), Earned online coverage
(PR, social media, and reviews), Online
brochures, Branding assets like logos, fonts,
etc. Here are some tactics used Search Engine
Optimization (SEO), Content Marketing, Inbound
Marketing, Social Media Marketing, Pay- Per-Click
(PPC), Affiliate Marketing, Native Advertising,
Marketing Automation, Email Marketing. The best
part about Digital marketing training is that it
can work for any business in any industry
regardless of what companies are selling,
marketing still involves building out buyer
personas to identify your audience's needs, and
creating valuable online content. There's
approximately 150,000 digital jobs predicted by
2020 and not enough digital professionals to fill
them. This provides those studying
digital-marketing course with a unique
competitive advantage - you're
2
gearing yourself up for a career where demand
exceeds supply. Always a good move. Rarely a week
goes by without a new onslaught of digital
Marketing jobs announced for multinationals and
national brands. Digital-Marketing training is
"Evergreen" career choice. The marketing,
technology is constantly evolving, hence need for
re- skilling is must these days. Churn your
future with an impressive digital job. Search
Engines Since most people enter the web using a
search engine, knowing how it works and knowing
how to make oneself visible through a search
engine is paramount. Through search engine
marketing you can create a brand presence, or
make a sale, or get a customer lead that can
later be closed through direct marketing
channels. Knowing all options that are possible
for branding and marketing through search engines
is necessary to be a good promoter for a
company. There are 5 strategies for search
engine marketing. Search Engine Optimization
(SEO) Pay-Per-Click (PPC) Contextually Targeted
Text Ads Paid Inclusion and Digital Asset
Optimization Companies that use SEO and PPC are
the highest. Facebook and other Social Media
Marketing One must understand the complex
dynamics of people interaction on social media.
People interact with a brand while on social
media either by seeing an advertisement, or
Facebook page, or a picture etc. and
they comment on the product or share or give
feedback to other
3
friends and relatives. Cashing in on this social
presence is a part of digital marketing. Email
Marketing Giving a consumer an option to receive
emails about the product, discounts, offers and
events. They must be relevant and interesting and
motivate the consumer to go to the business
website or buy. Website Building a website with
a logical hierarchy in its navigation based on
the goal of the website is an important skill to
acquire. Website can be of HTML, PHP or WordPress
depending on our interest. Mobile Media Since
most of our population spends more time on mobile
phones than on desktops and computers one must
learn how to adapt ads, webpages and social media
images to the mobile phone. Many companies have a
mobile app for purchase of product and that too
falls under the purview of digital marketing. To
be an expert in the field of digital marketing
one must have knowledge on how to bring together
a campaign on all platforms simultaneously.
Knowing how to link email to Facebook, Instagram,
tweeter and your web page. Digital Marketing is a
huge and exciting field that is progressing fast.
Companies are forever on a quest to find skilled
digital media personnel to help grow their
business. This is the only way businesses can
stay ahead of their competition.