Guide to Using Product Recommendations in Emails to Increase Conversions and AOV using Wiser Shopify App

1
(No Transcript)
2
5 Product Recommendations for Emails Across
Different Stages of Customer Journey

• By adding personalization within your emails
  whether its a segmented audience, product
  recommendation, or first name parameters you can
  generate more revenue and see a marked difference
  in how shoppers interact with your emails. In
  fact, personalized promotional emails had a 29
  higher unique open rates and 41 more unique
  click-through rates.
• This is where product recommendations can help.
  While segmentation is a time-consuming process,
  adding personalized recommendations is easy to
  set up, especially when you have the right
  recommendation engine in place.
•  AI-powered personalized recommendation engines
  like Wiser allow Shopify stores to send email
  promotions that display recommendations that are
  relevant to the specific shopper. Wiser also
  integrates with your email marketing app like
  Klaviyo so that you can display personalized
  recommendations in emails without any hassle.

3
1. Display Best sellers widget on welcome emails

• Your welcome emails should let shoppers know more
  about who you are as a brand. When crafting this
  email, you can display a Bestseller product
  recommendation widget to show the products that
  are loved by other shoppers on your Shopify
  store.
• With such a product recommendation widget, you
  can give these new subscribers a peek into whats
  popular on your store and guide them to products
  that are sure to be a hit.

4
2. Show Inspired by your Browsing History widget
on delivery confirmation emails

• A delivery confirmation email lets shoppers know
  that their order has been delivered. Since
  transactional emails have 8x more opens and
  clicks than any other type of email. , you can
  leverage this by displaying an AI-powered
  personalized recommendation within the email.
• Display an Inspired By Your Browsing History
  widget within this order update email. Such a
  widget shows products that the shopper may be
  interested in, based on other products that they
  viewed. With such personalized products, shoppers
  will be more likely to engage with the products
  shown to them and come back to shop the items.

5
3. Display different kinds of recommendation
widgets on newsletters

• Newsletters are a great way to create
  conversations with your shoppers and build
  relationships with them. You can add a
  recommendations section towards the end of your
  newsletter to nudge shoppers back to your Shopify
  store
• Depending on the kind of newsletter, you can show
  different kinds of recommendations. Here are 2
  recommendation strategies based on the kind of
  newsletter you are sending
• When featuring a new product or highlight a
  specific product, you can add a Frequently
  Bought Together recommendation widget to show
  other products that pair well with the featured
  item.
• If you send weekly newsletters, you can create a
  manual Deals of the Week widget that shows all
  the products on sale or are featured. This can be
  a regular part of your newsletters as well and
  works well for general stores or Shopify stores
  with large catalogs.

6
4. Show Similar Products widget on abandoned cart
emails

• There are multiple reasons for shoppers to
  abandon their cart they may forget to check out,
  they may be suspicious of your store, or they may
  just not be interested in that product. An
  abandoned cart email sequence can help you
  successfully recover your abandoned cart,
  bringing shoppers back with a persuasive 
• To ensure that you dont lose a shopper
  altogether, add product recommendations to your
  abandoned cart emails to gives multiple options
  to shoppers who have lost interest in the product
  in their cart.
•  A Similar Products recommendation widget can
  help shoppers see other such products they may
  want to buy, prompting them to come back to your
  store to browse more items and shop.

7
5. Display Discounted Products widget on
re-engagement emails (for sale-friendly
merchants)

• Re-engagement strategies are a priority for many
  merchants, helping them reactivate lapsed or
  inactive shoppers. When crafting such emails,
  its important to display the right products from
  your Shopify store to entice these shoppers to
  come back for a purchase. 
• However, just any recommendation wont do the
  trick. Shoppers who have lapsed need a strong
  reason to come back to the store or make a
  purchase from you. Many merchants display a
  Discounted Products widget to reel back these
  lapsed shoppers and get them to shop again.

8
Contact Us

•  1 347 690 0173
• 4747 36th Street Suite 187994 Long Island City
• info_at_expertvillagemedia.com
• Https//getwiser.ai/