Why use the Internet to convey your message

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(No Transcript)
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Why use the Internet to convey your
message? Desirable Audience Internet users tend
to be affluent, well-educated, white-collar
employees with more disposable income. The
Internet is the 1 medium for reaching the
valuable at-work audience. Always Accessible The
Internet is a 24/7 medium a popular setting for
your advertising platform. Direct/One-to-One Inte
rnet advertising allows you to connect directly
with your customers. Interactive Internet
advertising links you to the world and helps
visitors gain familiarity, brand recognition and
customer loyalty with your product, service or
brand. Synergistic The Internet compliments
traditional media offering a complete,
synergistic marketing approach for an extended
reach that targets more potential customers.
Measurable Internet advertising is the most
measurable advertising medium. You can track the
success of your campaign.
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Your advertising message can reach thousands of
potential customers everyday with wbtw.com

• wbtw.com gives you the competitive advantage
  youve been seeking
• Heavily promoted on WBTW television
• One of the Eastern South Carolina and
  Lumberton, NCs top online destinations for
  weather, news, information and entertainment
• Driving new customers to your website, physical
  location, or products and services
• Creating new sales opportunities for your
  business including exclusive sponsorships, e-mail
  marketing campaigns and banner ad packages
• Exposing your brand, products and services to a
  wider, more affluent audience

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wbtw.com Site Statistics
Up 8.3
Up 6.7
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wbtw.com Site Statistics
Up .9
Up 31.4
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Your Audience is there. Are you reaching them?
Pew categorized the Southeast as a diverse user
group with the second highest daily home access
in the country at 80.
58,000
The average income of a typical Internet user.
MORI Research, March 2004.
Certain groups of the Southeastern population
were above the national average for internet
usage. 64 of Southeasterners in the 30,000 to
50,000 household annual income were Internet
users.
Source MORI Research, March 2004
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Reach a Desirable Audience
Online advertising connects businesses with
customers. By extending advertising to the world
wide web, you can reach customers and enhance
your relationship in an interactive environment.
Nearly 100 million adults made purchases after
going online for information. Experts predict
that 4 years from now, 2/3 of all US retail
spending will be done by consumers who research
online.
Internet Users in the South, by age group
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The At-Work Audience

• Out of the total US workforce, 37 regularly go
  online at work
• Between 43 and 52 of at work users earn
  approximately 75,000 annually
• The vast majority of at work users (70) have a
  college degree or higher
• 86 of at work users have high speed access at
  their workplace
• At work users spend more time online than at home
  users
• Business executives are particularly frequent
  users of the Internet
• Over 60 of Internet users access news sites at
  work
• At work users are making daytime the new
  primetime for Internet use
• During the workday, no other medium can deliver
  at work audience numbers better than the Internet

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Broadcast Online Works
Have you ever visited an Internet site because
you saw an ad for it on Television?
Have you ever visited an Internet site after it
was mentioned on a TV program?
Have you ever visited a Television programs
website?
Dont Remember4.6
Dont Remember2.4
Dont Remember1.2
NO22.5
NO29.3
NO31.9
YES66.1
YES75.1
YES66.2
Source bizrate.com May 00Number of Responses
14,299
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Why Internet/TV Convergence Package?
For your company to reach a larger, more affluent
audience, combined television/internet campaign
on News 13 is the answer! With a customized
campaign using the two mediums, your company will
build its brand and increase its direct response
results.
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Center Banner
Grab readers attention with horizontal
banners. Great for Run of Site Campaigns!
468 x 60 Rotating Center Banner Run of site
Maximize potential by offering a great deal and
branding your business to get noticed online
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Skyscraper Banner
Our largest banner is an eye-grabber that gets
your message in a prime spot
120 x 600 Rotating Skyscraper Banner Run of Site
Maximize potential by offering a great deal and
branding your business to get noticed online
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Jr. Skyscraper Banner
This cost-effective banner has plenty of room for
your message
120 x 300 Rotating Jr. Skyscraper Banner Run of
Site
Maximize potential by offering a great deal and
branding your business to get noticed online
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Pillow Banner
High-impact ad that appears inside prime article
pages
300 x 250 Rotating Pillow BannerRun of Site
Maximize potential by offering a great deal and
branding your business to get noticed online
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Video Banner
Now you can put your television commercial online
with tremendous impact
Innovative way to expand the reach of your
commercial
Maximize potential by offering a great deal and
branding your business to get noticed online
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Tile Banner
Great for first-time or small-budget advertising
120 x 90 Rotating Tile Banner Run of Site
Maximize potential by offering a great deal and
branding your business to get noticed online
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Viewers depend on WBTW News 13 to provide them
with the most accurate, dependable and trusted
weather forecasts. wbtw.com provides
up-to-the-minute weather information at the click
of a mouse. Key Sponsorship Storm Tracker 13
and weather forecast pages- Company logo
prominently featured on front page weather box, a
234 x 60 title bar on each weather page and a 120
x 300 or 120 x 600 run of site banner ad with
10,000 Impressions per month. Secondary
Sponsorship A 120 x 300 banner ad on each
weather page to rotate throughout the weather
section, up to 3 sponsors.
Weather Sponsorship
Constant Brand Presence
Sponsor Title Bar
Sponsorship Skyscraper
Sponsor Weather Box on Homepage
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Infolert Sponsorship
Every day, wbtw.com sends an informational email
message with the days weather and breaking news
to subscribers. Make your message part of
wbtw.coms daily Infolert. Infolert
Sponsorship 120 x 300 or 120 x 600 banner on
each email.
Directly reach our valuable subscribers
Sponsorship Skyscraper
Constant Brand Presence
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Log on to wbtw.com for the areas most dependable
and accurate information including the hurricane
tracking chart, preparation check-lists, shelter
openings and evacuation routes. We have all the
information you need in the event of an
approaching storm. Key Sponsorship Company
logo prominently featured in the 234 x 60 title
bar on front page of the Hurricane Center, and a
120 x 300 or 120 x 600 run of site banner ad with
10,000 Impressions per month. Secondary
Sponsorship A 120 x 300 banner ad on the
Hurricane Page to rotate the page, up to 10
sponsors.
Hurricane Center Sponsorship
Constant Brand Presence
234 x 60 Sponsor title bar
Sponsorship Skyscraper
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Our Education section has all the resources high
school students need to gain entrance to college.
There is information on college prep courses,
applying for admission and financial aid, taking
the SAT and other valuable items including
details you may not have considered. Key
Sponsorship Company logo prominently featured in
the 234 x 60 title bar on front page of the
Education section, and a 120 x 300 or 120 x 600
run of site banner ad with 10,000 Impressions per
month. Secondary Sponsorship A 120 x 300
banner ad on each Education page to rotate
throughout the Education section, up to 3
sponsors.
Education Sponsorship
Constant Brand Presence
Sponsor title bar
Sponsorship Skyscraper
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wbtw.com now has the most current and up-to-date
Business and Financial news. The page includes
the days top business stories, breaking business
news, market commentary and stock market updates.
Stock information is refreshed every 20 minutes.
Key Sponsorship Company logo prominently
featured in the front Stock Market box, a 234 x
60 title bar on front page of the Business
section, and a 120 x 300 or 120 x 600 run of site
banner ad with 10,000 Impressions per month.
Secondary Sponsorship A 120 x 300 banner ad on
each Business page to rotate throughout the
Business section, up to 3 sponsors.
Business Finance Sponsorship
Sponsor title bar
Constant Brand Presence
Logo on front page Stock Market box
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Sponsorships Target Marketing! wbtw.com has
many opportunities for advertisers to reach a
select audience.
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Banner Advertising
Production fee of 150 apply on initial standard
banner contracts less than 6 months. Production
fee of 150 apply to all Video Banner and Post-It
ads.