Com 201: Introduction to Mass Communication

1
Com 201 Introduction to Mass Communication

• Instructor Iva Thelen
• Fall 2005
• Lecture 2

2
Overview

• Mass Communication Discussion
• Project Discussion/ Team Assignment

3
Mass Media Communications

• Media
• Message
• Issues

4
Mass Media

• News/ Information Source
• Entertainment
• Persuasion
• Binding Influence

5
Categories

• Print
• Electronic/ Digital
• Chemical/ Photographic Chemistry

6
The Primary Media

• Books
• Magazines
• Newspapers
• Records
• Movies
• Radio
• Television
• The Web

7
Other Media

• Direct Mail
• Collateral Material
• Display Advertising
• Can you think of things that you have seen?

8
Media Timeline

• 1440 Gutenberg
• 1455 Books
• 1690 Newspapers
• 1741 Magazines
• 1877 Recording
• 1888 Movies
• 1895 Radio
• 1927 Television
• 1969 World Wide Web

9
Media Messages

• Journalism/ News
• Public Relations
• Advertising
• Entertainment
• Media Research

10
Media Issues

• Mass Communications
• Media Effects
• Mass Media And Society
• Global Mass Media
• Mass Media and Governance
• Mass Media Law
• Ethics and the Mass Media

11
Project Discussion

• Team Assignments
• Team Rules

12
For Next Week

• Read Chapter 2-5
• Provide Team Name