Marketing mix

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MARKETING MIXS
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Taste the combined benefits of convenience,
health and variety only with TASTISM '
Ready-To-Eat range. Our range of products cover
wide range of delicious North Indian and South
Indian recipes, to give you a taste of food which
taste just like fresh home cooked food. It is
your ready help in kitchen for authentic taste,
variety of choices in different Indian cuisines
and high on convenience. Our range currently
comprises of Poha , kesari Halwa ,Methi thepla
, kabbab paratha Each item on our
Ready-To-Eat menu is natural, preservative-free
and 100 vegetarian. Our technology also ensures
that each item delivers that 'just-cooked'
freshness straight on your plate!
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PRODUCT
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• Frozen Foods / Ready To Cook
• Poha with Chutney
• Methi Thepla with pickle
• Kabbab Paratha with sauce
• Sweets Mixs
• Kesari halwa

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PLACE
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• We create a strong and extensive distribution
  network that includes services of distributors
  and retailers.
• Its products are easily available to consumers
  through its own stores and in super market ,
  hyper markets, discount stores, convenience
  stores and grocery stores.

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PRICE
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• We will adopt MARKET PENETRATION PRICING POLICY
  implement reasonable rates for products.
  Pocket-friendly and affordable rates will help
  the company in reaching further markets.
• We will implement promotional policies and
  offers incentives like coupons , tour package etc

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PROMOTION
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• We will pursue an AGGRESSIVE and INTENSIVE
  MARKETING STRATEGY at regional, national levels.
  
• We will organise sampling activities at popular
  places and launch several ad campaigns via
  television, magazines, newspapers and social
  media platforms to garner maximum coverage.
• We will collaborate with famous, Sanjeev Kapoor
  celebrity chef to increase its brand visibility