INDIA

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INDIA
A PREFERRED SOURCING DESTINATION FOR
HANDICRAFTS GIFTS
SEMINAR ON BRAND IMAGE PROMOTION OF INDIAN
HANDICRAFTS IN BOGOTÁ, COLOMBIA ON 27TH
NOVEMBER, 2008
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THE HANDICRAFTS SECTOR

• AN OVERVIEW
• EMPLOYMENT
• 6.7 Million (2006-07 estimated)
• Female Artisans 47.4
• HANDICRAFTS EXPORTS
• US 3481.14 Million 2007-08
• Average growth 20.72.in the last 5 years

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STRENGTHS OF THE SECTOR

• Large skilled human resource more than 6
  million artisans.
• Availability of diverse range of raw materials
  locally
• Largely concentrated in rural areas, therein
  arresting the trend of migration to towns and
  cities.
• Creativity/skill of artisans largely inherited
  providing a strong resource base linked to
  cultural inheritance
• Ecological and environment friendly.
• Growing demand in the global markets.
• Consumers scope for diversification and
  innovations.

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INDIAN HANDICRAFTS MAJOR PRODUCT CATEGORIES
Art Metal Ware Bells Chimes, Candle Holders,
Candle Sconces, Fireplace, Flower Vases, Jewelry
Boxes, utensils. Etc.
Wood Ware Almirah, Beds, Cabinets, Chairs, Home
Temples, Mirror Frames, Side boards, Sofa Sets,
Stools, Tables
Home Furnishing Bed Covers, Carpets, Coverlets,
Curtains, Cushion Covers, Duvets Kitchen Towels,
Quilts, Rugs Mats, Sofa Covers, Throws
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INDIAN HANDICRAFTS MAJOR PRODUCT CATEGORIES
Imitation Jewellery Anklets, Armlets, Bangles,
Bracelets, Brooches, Chokers, Cufflings,
Earrings, Necklaces, Pearls, Pendants, Rings, Toe
Rings
Garden Accessories Garden Benches, Bird Feeders,
Fountains, Garden Planters, Hanging Baskets,
Garden Lights, Pedestals
Toys Dolls Clay Toys, Cloth Dolls, Papier Mache
Dolls, Wooden Puppets, Wooden Toys
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INDIAN HANDICRAFTS MAJOR PRODUCT CATEGORIES
Table Accessories Coasters, Napkin Rings,
Napkins, Pen Holders, Table Lamps, Table Mats,
Table Runners, Table Skirtings, Tea Cozy Antique
Armoury Armor, Breast Plates, Chain Mails,
Daggers, Helmets, Mace, Polearms Battle Axes,
Shields, Swords, Throwing Stars Paintings Batik,
Frame Paintings, Glass Paintings, Kalamkari,
Madhubani/Mithila, Marble Painting, Miniature
Paintings, Palm Leaf Etchings, Patachitra,
Religious Paintings, Silk Paintings, Tanjore
Paintings, Velvet Paintings Needle works of India
Chikan Embroidery, Crewel Embroidery, Crochet
work, Kantha Embroidery, Mirror work Embroidery,
Zardozi Embroidery, Appliqué work, Ajrakh
Prints, Bagh Prints,
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GLOBAL EXPORT OF INDIAN HANDICRAFTS
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INDIAN HANDICRAFTS BROAD PRODUCT CATEGORIES AND
EXPORTS DURING 2007-08
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MAJOR IMPORTING NATIONS OF INDIAN HANDICRAFTS
DURING 2007-08
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COUNTRYWISE EXPORTS SHARE OF HANDICRAFTS DURING
2007-2008
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EXPORTS OF INDIAN HANDICRAFTS TO LATIN AMERICAN
COUNTRIES
US MILLION
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MAJOR CRAFTS PRODUCTION CLUSTERS IN INDIA
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WHY INDIA IS THE MOST PREFERRED DESTINATION ?

• Abundance of raw material
• Unmatched elegance and exquisite craftsmanship
• Large production base spread all over India
• Availability of products as wide and varied as
  Indias region with their diverse culture and
  traditions.
• Availability of relatively inexpensive and high
  skilled work force.
• Low cost of production, high quality of
  craftsmanship
• Designs ethnic yet modern
• Textile designs either woven or printed vary from
  block printing, tie dye, embroidery - patch
  work, zari work, crocheted , cut work, mirror
  work, brocade etc.

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Contd.

• Vegetable and eco-friendly colours.
• Cottage sector in India is omnipresent with each
  state contributing through one or more crafts.
• Indian cottage sector seen rapid growth in past
  and witnessed average annual growth of more than
  17 since 1994.
• Cottage sector contributes significantly to
  foreign exchange earnings of the country.
• Largest provider of employment, strong production
  base economically cheap skilled work force.
• Indian cottage sector is Rs.50,000 crores plus
  industry

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We invite you

• To visit and feel high quality Indian Handcrafted
  products at
• India Expo Centre Mart,
• Rajiv Gandhi Handicraft Bhawan
• Sourcing Hubs

• To organize Joint publicity campaign on sharing
  basis for the benefit of both the common man and
  the business man.
• To give your valuable views on what more should
  be done, both at the policy level and
  trade/commercial practices in order to boost
  trade in handicrafts with the Latin American
  region and Colombia.

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We assure you

• A diverse range of contemporary and eco-friendly
  handicrafts products
• Safe and timely delivery
• Encouraging business environment
• Quality standards and social compliances
• Desired facilitation for sourcing from India

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FACILITATION FOR SOURCING FROM INDIA

• EPCH acts as a match maker between Buyer and
  Seller.
• EPCH assists buyers to locate suitable vendors.
• EPCH organizes seminars/workshops on specific
  needs of buyers
• EPCH provides vendor profiles
• EPCH invites buyers to Reverse Buyer-Seller-Meets
  on sponsorship basis to special events.
• EPCH settles trade disputes, if any, arises
  between buyers and sellers

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INDIA EXPO MART CENTRE

• A Permanent Contact Point.
• A one stop shop for round the year display and
  sourcing of entire range of Indian Handicrafts,
  Gifts and home Furnishing exclusively for
  overseas buyers for sourcing from India.
• Permanent 900 vendors show case their products at
  India Expo Centre Mart at Greater Noida New
  Delhi Express Highway.

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IMPORTANT TRADE FAIRS BY EPCH FOR OVERSEAS BUYERS
IMPORTANT TRADE FAIRS BY EPCH FOR OVERSEAS BUYERS

• EPCH organizes Asias largest trade show on
  Handicrafts Gifts i.e. IHGF SPRING AUTUMN
  in February and October every year. About 2000
  Indian exhibitors participate in the trade fair
  from all over India and exhibit the latest range
  of the product related to Home, Décor and Home
  Furnishing
• EPCH organizes product specific shows on
  Furniture, Textiles and Houseware.
• Contd.

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• OVERSEAS SHOWS
• Besides fairs within India, EPCH also participate
  in International product specific show numbering
  15 trade fairs in almost every part of the world.
• Buyer-Seller-Meet
• Organizes number of Buyer-Seller-Meets in the
  Americas, Europe, Africa and Oceania.

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INDIAN HANDICRAFTS GIFTS FAIR IHGF
The most preferred destination of overseas
buyers for all over the world
NEXT IHGF SPRING 25-28 FEBRUARY, 2009
AT INDIA EXPO MART CENTRE, GREATER NOIDA
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VENUE OF IHGF MEGA EVENT INDIA EXPO CENTRE
MART
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BUYERS INTERACTION DURING BUSINESS HOURS
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CONTACT DETAILS
MR. SANJAY AGARWAL DEVELOPMENT COMMISSIONER
HANDICRAFTS O/o Development Commissioner
Handicrafts Ministry of Textiles, Govt. of
India West Block Bo. VII, R.K. Puram, New
Delhi-66 Phone [phone] Fax
91-11-26163085 Mail
dchejs_at_nic.in Website www.indianhandicrafts.or
g.in MR. RAKESH KUMAR EXECUTIVE DIRECTOR EXPORT
PROMOTION COUNCIL FOR HANDICRAFTS EPCH HOUSE,
Pocket 67, Sector C, L.S.C. Vasant Kunj, New
Delhi-110 070 Phone [phone]/58 Fax
91-11-26135518/19 Mail
epch_at_vsnl.com Website www.epch.com
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THANK YOU