Revolutionize your Online Business with Mobile Apps

1
Revolutionize your Online Business with Mobile
Apps
The Internet has brought a signi?cant revolution
in the world today. In current times, we cannot
imagine our lives without the internet. With
such an immense boom, it has also changed the
way businesses function. Many companies took
their business online and are growing their
customer base.
The Internet has left a huge impact on consumers
to make their daily lives decisions as well.
Today we all prefer to purchase things online
and make decisions based on online
2
feedback from other customers. The ease to
purchase things online with just a few clicks
helps boom ecommerce companies and provides them
with a platform to serve customers better. The
ecommerce industry is booming like no other
industry and over a course of time, the focus has
slightly shifted to m-commerce. We all know how
much people use mobile phones today and how it
is revolutionizing the way we access information
and shop online. With the increasing demand of
the mobile phones there is a huge increase in
the mobile app market as well. It is crucial to
match this demand for mobile apps with
m-commerce apps if you want to sell online. Many
big companies launched their mobile apps which
helps them to provide more ease to
customers. Having a mobile app for your ecommerce
business is crucial. Mobile apps are changing
the way users shop online and if you are a one
of the ecommerce companies who is thinking of
ecommerce mobile app development and all the
possible reasons behind why you should build,
etc. you are at the right place. Herein, I will
walk you through why ecommerce
3
businesses need to have mobile apps and ways to
increase their sales and customer base. Why
eCommerce Business Needs Mobile
Applications Mobile-First Experience According
to reports from Statista, there are more than six
billion mobile users and estimates to grow by a
hundred million users in the coming years, with
China, India, and the United States leading with
maximum users. Today more and more people prefer
to have mobile phones and shop things from the
application directly as it is much easier and
often comes with nifty little features that
improve the overall experience. Users can easily
download the application from the store, create
their account, search for the products they want
to purchase, add them to the cart, and checkout.
The entire process of purchasing things online
makes it way more convenient. With everyone
offering online shopping, something like this
can make them want to come back to your store
and even recommend it to others.
4
Have Competitive Advantage Building mobile
applications will help you to stay ahead of your
competitors. Today, having a website works but
having a mobile application helps you stay one
step ahead. Customers prefer mobile applications
over websites as it brings more ease in shopping
online. Hence, having mobile applications will
have more advantages over others platforms as it
will help you attract more customers. Higher
Conversion Rates At the end of the day,
everything is about conversion rates because the
number speaks louder than anything. When you
compare conversion rates between websites and
mobile applications, you will realize that
mobile applications have more conversions.
Consumers can easily interact with your
application, and as a result, they can easily
search the products they want and add them to
the cart. One of the major advantages of mobile
applications is that there are fewer chances of
customers abandoning carts, and you can build a
personal relationship with your
customers. Improve Marketing Campaigns
5
To survive the dif?cult market, you will have to
market your USP and provide reasons to customers
as to why they should use your product. With
mobile applications marketing, there are
multiple ways to make sure that your customers
are returning. Some of the best ways to market
your application are sending users push
noti?cations, email, discount coupons, etc.
this helps you retain existing customers. To get
new customers, you can partner with other
websites to promote your app, contact
in?uencers, etc. Increase Average Order
Value With each passing year, you decide on a
new goal for your business that you aim to
ful?ll using mobile application, you come one
step closer to this goal. Mobile application
helps you to increase your average order
value. How does this work? We all know how many
bene?ts mobile applications bring to users
additionally, your services help you retain them,
and in turn, they will purchase more from your
store. This entire journey helps you to increase
your sales and average order value. There are
fewer chances of cart abandonment with the
6
mobile application because there are quicker ways
to bring them back to the cart. Create
Personalized Shopping Experience Personalization
is the crux of any business. Providing your
users with personalization helps you to retain
them. Understand your customers based on their
purchase history, location, age, gender, etc.,
and accordingly recommend products. This will
help you to target the correct set of customers
individually and provide better
personalization. Increase Customer Loyalty For
any business, it is important to have a loyal
customer base, provide them better service, and
make sure they keep coming back. To retain
customers, you can carry out customer loyalty
programs that bene?t customers and help you
retain them. You can include early access to
sales, major discounts, free delivery, coupon
codes for being your loyal customers, and more.
These will keep them coming back. Reduce Cart
Abandonment Rates Cart abandonments are the most
frustrating thing for any business as customers
are hardly a few steps away from
7

• making the ?nal purchase. So, it becomes dif?cult
  to know which factor changed their decision on
  the last step. You can ponder over questions
  like
• Extra costs of shipping and tax
• Long checkout process
• No clear break up of costs
• Website crashed
• Payment gateway didnt respond
• Didnt trust the website with the credit card
  information
• These are some of the common issues which
  customers face and are likely to abandon the
  cart. So, working on these issues and solving
  them will help you decrease your cart
  abandonment rate and have happy customers.
• Better Customer Service
• Customer service can take you to places you never
  imagined. Companies providing best-in-class
  services are very likely to retain customers and
  grow immensely. Understand your customers
  needs, recommend the products and services
  accordingly, and solve all their problems like
  product returns

8
and exchange. Better customer service will take
you to many places and help you have a loyal and
strong customer base. Increase Retention
Rates Applications help you to increase your
retention rates which helps you to grow your
business. Another major problem is getting new
customers is expensive and challenging, so it is
better to retain existing customers and serve
them better. With a mobile application, it
becomes easier to retain customers. Better and
Enhanced UX The design of applications has a
major role in making sure that customers can use
them ef?ciently. UI/UX of any application
impacts how users interact with your application
and can easily navigate. The easier the
application is to access, understand, and
navigate, the better will be customer retention
rates. Target NextGen There is an immense
increase in mobile phone users, and millennials
are your perfect target audience. NextGen
customers are very likely to shop things online
from mobile
9

• applications as it is easy and convenient. So,
  tap the potential of the NextGen market.
• Next up, lets see ?ve important features to make
  your application stand out
• 5 Important Features for your Application
• Voice Shopping
• Voice shopping is bringing a new revolution in
  the ecommerce segment and changing the way users
  purchase products. Below are the three bene?ts
  of using voice shopping
• Speed Voice searching is 3.7 times faster, which
  provides customers quick results and helps
  customers to make faster decisions.
• Convenience Voice shopping is more convenient
  than text searching as users just need to speak
  what they want to purchase, and based on their
  past purchases, voice assistants ask, and on
  further commands, the assistant places an order.

10

• Adaptability Voice shopping is the new normal.
  It is growing at a rapid pace, and people are
  getting accustomed to it.
• Social Commerce
• Thanks to social media platforms, social commerce
  is booming like no one else. If your major
  target audience is millennials, social commerce
  is the perfect solution for you. Many customers
  prefer to purchase things online from social
  media platforms. You can reach a wider audience,
  increase customer engagement, promote your
  brand, and generate higher ROI. Create your
  business on social media platforms and reach out
  to a broader audience.
• Omni Channel Experience
• Omnichannel is a brand new way of marketing your
  products and services. It is about providing
  better services to your customers. When
  providing an omnichannel experience, you need to
  make sure that your customer has the same
  experience of?ine and online. For example, your
  customer searched for something in your mobile
  application but didnt make the purchase. So,
  after a particular time, you can send

11
them a push noti?cation about a certain discount
in of?ine/online stores. Noti?cations will
persuade customers to purchase things from
of?ine or online stores. When starting with
ecommerce mobile app development just make sure
to provide users with the seamless and same
experience at all the touchpoints. Mobile
Payment Options Online payment has become the
common way to purchase things. Without any
hassle, users can easily make online purchases
via different payment gateways. In your
application, integrate multiple payment gateways
like Stripe, Google Pay, Apple Pay, Debit/Credit
cards, etc. Multiple payment options will allow
users to choose the preferred payment gateway.
That convenience can make a sale. Mobile
Chatbots Mobile chatbots are already useful for
ecommerce mobile apps, but in recent times they
are being integrated with mobile applications.
These AI-powered tools can help businesses to
provide a better customer experience. Below are
certain bene?ts of chatbots
12

• Better analysis of customers preference and work
  on their recommendations.
• High customer engagement of m-commerce apps as
  you communicate with more clients.
• You can provide 24/7 support for resolving
  queries and complaints.
• No investment at all and less cost compared to
  hiring human resources.
• Next up, lets see the top ?ve examples of
  companies who are ruling the m-commerce market.
• Example of Best Mobile Apps
• Walmart
• Walmart has a huge market share, and we all know
  that it is our go-to place for purchasing
  anything. Using their application, users can
  easily order things online and get them either
  delivered or even pick them up. Today customers
  can easily purchase things online at
  much-discounted prices and get personalized
  recommendations based on their previous
  purchases.

13
Amazon When we talk about m-commerce or
ecommerce, no one can beat Amazon. They paved
the way for companies to come online and run
their business. Today, you cannot purchase from
Amazon they have all products A to Z just like
their logo denotes. Thanks to Amazon for
changing the way we purchase things online and
providing more ease to customers and businesses
to purchase and sell their products. Today Amazon
is one of the largest companies in the world
with much market share. eBay eBay is one of
the largest online marketplaces which allows
users to sell and purchase products. You can
easily sell your products at much higher prices.
They also have a global shipping program which
makes it easier for customers to purchase and
sell things from anywhere across the
world. Groupon Groupon is like coupon codes
that help you to get certain discounts and
coupon codes on your next purchase. Depending
on your location or the store you are in, the app
14
will notify you of discount coupons you can use
while you checkout. If you are not using a
mobile app and checking their website, you can
carry the print of the coupon code on the cash
counter this will help you get certain
discounts. Groupon has a huge customer base, and
on every purchase you make via their coupon
codes, you can get certain discounts. Conclusion
Having an application for your ecommerce
business is essential. Mobile applications will
help you build relationships with your customers
directly and provide a better customer
experience and service. The m-Commerce market is
booming and bene?ts companies a lot. So, if you
are planning to start with mobile app
development, you can reach us. We helped many
companies to start with their ecommerce business
and helped in mobile app development as well as
ecommerce web app development. Our experts will
help you at each phase of mobile app
development. Source https//www.biztechcs.com/b
log/revolutionize-online-busi ness-mobile-apps/