SaaS Onboarding Videos from Scratch

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SaaS Onboarding Videos from Scratch

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The first fortnight your customers get to spend with your product decides if they will continue with you. Onboarding is the process of introducing new customers to your platform. Traditionally they feel like signboards at a Walmart or a Best Buy. – PowerPoint PPT presentation

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Title: SaaS Onboarding Videos from Scratch


1
SaaS Onboarding Videos
2
Introduction
  • The first fortnight your customers get to spend
    with your product decides if they will continue
    with you. One way to woo them is to invest in
    SaaS Onboarding Videos. Its so effective
    that 86 of people say they would stay loyal to a
    business that invests in onboarding content that
    welcomes and educates them. Its even better if
    you leverage videos.

3
Onboarding Videos
How do you do customer Onboarding Videos?  If you
are still doing it the traditional way through
texts, you would be outdated soon. Videos are the
new-gen of onboarding. It holds the attention of
your customers and keeps them engaged for a
longer period of time.
4
Support Videos
Customer, when faced with an issue, sends out an
email detailing the issue to the support team.
The support team, then, responds to an answer and
most of the time it doesnt end with a single
email exchange. It goes on and on resulting in a
chunk of email exchanges even for a small issue.
This process can eat away a considerable amount
of time and productivity.
5
Where to use SaaS onboarding videos?
  • Product Walkthrough
  • Help Centers

6
Product Walkthrough
  • Product walkthrough or introductions should be
    the first interaction your newly acquired
    customers should have with you. Some do this
    through onboarding software that guides the user
    to do certain actions (absolutely hate that). But
    the smarter ones like Sparktoro put out
    walkthroughs in their emails (both support and
    welcome) as well as in-app modules.

7
Help Centers
  • Help Centers are everywhere but they are bland as
    they come. Im tired of seeing the same Intercom
    and Zendesk themes everywhere. It feels almost as
    if all the people in town decided to wear blue
    shirts with a pair of black trousers.

8
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