BUAD 477

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BUAD 477

• Chapter One
• By Jon Shellem, Tom Walsh and Mark Pecorella

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Evolution of Corporate Communications

• Communicating to employees can be hard, sometimes
  impossible
• An example of ineffective communication is e-mail
  it was the biggest corporate communication tool
  used, until users just stopped reading them.
• RSS might be the new e-mail
• Pod casting and vod casting also are viable
  options for corporate communications
• There is no perfect solution when it comes to
  corporate communications, because there is always
  an employee who just wont care, but with the
  constant change of technology maybe one day no
  one will be able to say "but nobody told me."

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Web 2.0

• Origins of the word Web 2.0
• Web 2.0 Conference October 2004
• Dale Dougherty OReilly Media
• Web was in a renaissance
• End of the software adoption cycle
• Comparison with Web 1.0
• Architecture of Participation vs. Static HTML
  pages
• Blogging vs. Personal websites
• Cost per click vs. page views
• Wikis vs. Content management systems
• Social Impact
• Tightly-woven social fabric among
• Individuals
• Online communities
• Blogosphere weblogs
• Syndisphere syndication feeds
• wikisphere - wikis

• Present-Day Web Publishing
• Web 2.0 created to increase ordinary users
  ability to publish from home with ease
• Factors hindering home-publishing
• Lack of Knowledge
• Scripting skills in HTML
• Schools teach commercial office software
• Security Issues
• Public website over home computer
• Fees Charges
• ISP limitations IP / DNS connections
• Web space
• Bandwidth / Naming
• Security
• Date backup / recovery
• Commercial Pressure
• Software adoption cycle
• Benefit to Software Industry

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Moores Law Lives!

• Number of transistors per square inch on an
  integrated circuit doubles every year to two
  years
• Asserted by Gordon Moore in April 1965 in
  Electronics Magazine
• Speculation states that the Law may be invalid
• Chips reaching physical limits
• Users reaching limits
• Innovation may maintain Moores Law
• 3D chip architecture
• Alternate materials (carbon nanotubes)