What Is Online Marketing ? Benefits Of Online Marketing

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Significance of Online Marketing
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What Is Online Marketing/Advertising?

• Online advertising is also known as online
  marketing or Internet advertising or web
  advertising. It is a form of marketing and
  promoting the brands that use the internet as a
  medium. Internet act as a medium to maintain
  website traffic and trigger the right customers.
  It mainly aims towards marketing through unique
  and efficient applications. 9 out of 10 people
  now refer to online advertising. It has not only
  proven to be beneficial for large businesses but
  also the small ones. Marketing online is not only
  efficient but also cheaper than the traditional
  advertising approach.

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Online marketing is pivotal to the success of an
online business. Researchers have revealed the
increased interest of people to seek information
via the internet. They prefer to first research
the products, services, and prices before making
final decisions. It directly means that, in your
business, you really cant ignore online
marketing. This is where most of your potential
customers are researching online. Online
marketing is a modern age advertising tool that
enhances the client base, lead generation, market
reach, and ultimately increases the profits.
Internet advertising has a global range. It can
promote your local business beyond your local
area and target audience worldwide. You dont
even have to bother about traveling you can do
it just by a single click. It makes your business
accessible to millions of clients.
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Promotion and marketing via the internet are also
cost-effective, unlike other conventional
methods.With online analytical tools, you can
also comprehend the strategies, whether they are
working for you or not. You can analyze the
customer data and edit them accordingly. Along
with it, you can also track the conversions and
effectiveness of your campaign. The data helps
you to identify the improvements needed hence
leading to profit. Online marketing is easy and
fast and allows you to reach your goals quickly.
In 2017, web advertising revenues in the U.S.
totaled 83.0 billion USD, a 14 increase over the
72.50 billion USD in revenues in 2016. Online
marketing combines the benefits of a business
directory, local search engine, SEO tool,
customer relationship management package.
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• FACTS ABOUT ONLINE ADVERTISING-
• There are more than 3 billion users on the
  internet.
• More than two-thirds of marketers and advertisers
  expect to see digital video advertising budget
  increase.
• About 70 of the retargeted users are more likely
  to convert.
• All digital display advertising has two-thirds of
  programmatic advertising.
• By 2020, mobile advertising will represent more
  than 72 of all U.S. digital ad spend.

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• RELATED TO WEB MARKETING
• Ad revenue is up 36 from 2011 to 2013.
• As of Fall 2012, Google had over 1.2 million
  business ads on its search network.
• Around 95 of Googles revenue comes from online
  marketing.
• Only eight percent of internet surfers account
  for 85 percent of clicks on banner ads.
• More than 80 of the people currently rely on
  impressions and clicks to measure digital video
  ads.

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