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Broadband in the Home

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Source: HomeBroadband Adoption2006, May 2006 www.Pew Internet .org ... Vote for the American Idol from your couch. Watch how-to videos while cooking in the kitchen ... – PowerPoint PPT presentation

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Title: Broadband in the Home


1
Broadband in the Home
2
Broadband in the Home
Source HomeBroadband Adoption2006, May 2006
www.Pew Internet .org
3
You are More Likely to Have Home Broadband if You
  • Are under age 50
  • Have a college education
  • Make over 75k
  • Live in an urban or suburban community

4
Broadband Access Changes How People Use Their Time
  • Less time watching television
  • Less time shopping in stores
  • Less time reading newspapers
  • Less time spent in traffic
  • More work at home

Source The Broadband Difference, PEW Internet
5
Broadband Users
  • Use email pretty much like dial-up users do
  • Are active information seekers and comparison
    shoppers and are willing to buy products online
  • Download music and videos, and play games online
  • Use Voice Over Internet Protocol (VoIP)
  • Are more likely to bank and pay bills online
  • Create their own CONTENT!

6
User-Generated Online Content By Home Broadband
Users
  • 11 Create their own blog
  • 17 Create their own webpage
  • 16 Create webpages or blogs for others
  • 32 Share something online they created
    artwork, photos, stories, videos. Equals 36
    million Americans

Source HomeBroadband Adoption2006, May 2006
www.Pew Internet .org
7
Trends in Sharing Content
  • Mashups
  • www.programmableweb.com
  • Audio and Video Blogs
  • www.mnstories.com
  • Social Bookmarks
  • http//del.icio.us
  • www.furl.net
  • Wikis
  • www.wikipedia.com

8
Wi-Fi in the Home
  • Being unleashed changes everything!
  • Any time any place
  • The whole household can be online at the same
    time
  • Vote for the American Idol from your couch
  • Watch how-to videos while cooking in the
    kitchen
  • Surf the web from your deck
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