Search Engine Optimization Topics

1
Search Engine Optimization Topics

• MODERATOR / PANELIST Bruce Clay, President,
  Bruce Clay, Inc.PANELISTSAaron D'Souza,
  Ph.D., Software Engineer, Google
• Stacie Ito, Senior eCommerce Marketing Manager,
  ATT
• Bill Macaitis - VP, Online Marketing, SEO/SEM,
  Fox Interactive Media

2
Search Engine OptimizationTopics

• There are many questions about SEO, and you will
  often get different answers based upon who you
  ask. This session offers several perspectives
  two end users wanting top ranking for their many
  properties, a top SEO company providing services
  to outrank competitors, and a search engine
  (Google) discussing what not to do. Each speaker
  is commenting in a discussion format on the top
  SEO topics, followed by an extended audience QA
  opportunity. This is an advanced session
  discussing several points of view on how SEO can
  be accomplished.

3
Bruce Clay

• I have operated as an executive with several
  high-technology businesses, and come from a long
  career as a technical manager with Boole and
  Babbage, Amdahl, Convergent Technologies and Acer
  America. Since 1996, I have been CEO of Bruce
  Clay, Inc., a multi-national SEM company. I hold
  a BS in Math/Computer Science and an MBA from
  Pepperdine University, have had many articles
  published, have been a speaker at more than 100
  sessions and have been frequently quoted. The
  bruceclay.com web site is considered an expert
  site by most in the SEO industry.

4
Aaron DSouza

• Aaron D'Souza has been an engineer at Google
  since early 2005. Most of his work has been on
  Web search, on projects ranging from Web spam to
  indexing. Before joining Google, Aaron completed
  his PhD in Computer Science at the University of
  Southern California, Los Angeles, where his
  research focus was on the tractability of
  statistical inference in machine learning. Before
  moving to the US for his graduate studies, he
  specialized in signal processing for his
  undergraduate work at Mumbai University, India.

5
Bill Macaitis

• Bill Macaitis is the VP of Online Marketing SEO
  / SEM for Fox Interactive Media (FIM).  Bill
  leads up a centralized, in-house online marketing
  department that services all of the FIM sites
  MySpace, FoxSports, IGN, American Idol,
  Photobucket, AskMen, RottenTomatoes, Fox, GameSpy
  and Direct2Drive. Bill has successfully utilized
  SEO, SEM, viral marketing and social networking
  to elevate Fox Interactive Media to the largest
  network in the US with 53 billion monthly page
  views and 81MM unique visitors (ComScore US).  
  Bill has over 12 years of online marketing
  experience with a specialty in SEO SEM PPC. 

6
Stacie Ito

• Stacie Ito manages the industry leading search
  programs for the wireless division of ATT.  Her
  role includes managing the Paid Search (PPC),
  Search Engine Optimization (SEO) and Shopping
  Engine programs to drive online customer
  acquisitions for the wireless.att.com website.
  During her tenure, she optimized the site across
  a major redesign and rebrand from
  cingular.com. Prior to ATT, Stacie worked at
  ESPN (a division of the Walt Disney Company).
  Stacie, holds a BA in Business from the
  University of Washington and an MBA from Seattle
  University.  

7
Format of this Session

• We have opted for audience-driven content
• Short comments by each panel member on things
  that impact daily SEO life
• On-Page Factors (CMS, Content, Structure)
• Off-Page Factors (Linking, PR)
• Universal / Blended Search Impact
• Social, Behavior, and Local Search issues
• Audience Questions and Answers

8

• Thank you!
• Additional questions please drop a business
  card with your question to the Moderator we
  will try to get back to you.