Participation Leadership and the American Idol Charity

1
Participation Leadershipand the American Idol
Charity

• Angela
• Deb
• Nitin
• Sherri

2
Agenda

• The Dream
• The Event
• What does it teach us about leadership?
• Summary

3
The Dream

• Richard Curtis cofounder of the Red Nose
  Charity in UK
  
• Approached Simon Fuller creator and executive
  producer of American Idol
  
• The Dream to launch a major new televised
  charity initiative in the US

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The Dream

• Shared passion to establish Charity Projects
  Entertainment Fund (CPEF)
  
• Vision A just world free from poverty
• Mission Driving positive change through the
  power of entertainment in three ways
  

5
The Dream

• Raising awareness of poverty conditions and
  issues facing the poor
  
• Developing and distributing educational tools and
  initiatives to understand how poverty is
  perpetuated
  
• Making grants to organizations that are committed
  to the issues
  
• http//www.americanidol.com/idolgivesback/.

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American Idol Gives Back

• Event run in conjunction with singing
  competition
  
• Much lead up to event
• Focused on a two night special
• Shows lengthened to two hours and featured
  exceptional entertainment and involved well known
  celebrities
  
• The public was invited to donate
• More than 70 million votes cast

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Success!!

• Raised just under 70 million dollars to date.
• Viewers/Corporations/Individual Celebrities
  donated.
  
• Money to be given to CPEF

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And Much More!!

• Motivated and inspired people to action
• More than 70,000 people joined ONE The Campaign
  to Make Poverty History
  
• To become a yearly event

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Participation Leadership
Leaders are fully engaged heart, soul, body and
mind Leaders are dreamers! Leaders are strateg
ic thinkers! Leaders do what needs to be done to
realize the dream!
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Seeing what needs to be done

• The dream was the start!
• It stirred Richard Curtis to thought and action.
• The vitality of thought is an adventure. Ideas
  wont keep. Something must be done about them
  
  
• Alfred North Whitehead 1861-1947

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Understanding fully

• How will I realize my dream?
• Careful thought and analysis
• Detailed planning and focused attention
• Effort, time and energy
• The questions is, how much of your time do you
  leave free to think about ideas? To me the
  pursuit of the ideas is the only thing that
  matters. You can always find capable people to do
  almost anything else.
  Michael Eisner, Fortune, December 4,
  1989, p. 116

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The Thinkingand the Actions
- Richard Curtis- Simon Fuller
Build on the strengths of a success
Engaging the followers
- Viewers - Corp. sponsors - Advertisers
Idol Gives Back
Save your contestants and real lives.
Design the right context
Loyal viewers
Being more active players in world changing event
- FOX, - News Corp
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Building on the Strengths of a Success

• Improve the show and interactivity with our
• viewers
• Seize the right time using the hit show's
  reach
  
• The opportunity to use power and influence
• for good
• The opportunity to give back to the community
• Awareness by enough people to tackle the
• issue

CurtisFuller
Build on the strengths of a success
Idol Gives Back
V.Corp. Ad
FOX, News Corp.
With the gift of power comes great
responsibility
- Spiderman
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Engaging the Followers

• Appealing to the heart and the mind
• Engaging the audience, esp. viewers, using level
  3 leaderships (VABEs,
  entertainment celebrities, and social
  conscience)
• Communicating the plan and impact graphically
  (e.g., Simon in Africa)
  
• Planting the seeds through successful media
  promotion (e.g., Leno, Letterman shows)
  
• An invitation to action save your contestants
  and real lives!

CurtisFuller
Engaging the followers
Idol Gives Back
V.Corp. Ad
FOX, News Corp.
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Effective Leadership

• Clarifying your center Clarifying purpose,
  internal dreams
  
• Clarifying what is possible Communicating
  purpose. Influencing commitment of audience and
  supporters.
  
• Clarifying what others can contribute Fund
  raising through clear communication and
  influencing at level-3. Influencing others VABE,
  emotionally.

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Effective Leadership

• Influencing others to contribute engaging
  others.
  
• Relentlessness Fund raising is ongoing process
  to support various goals.
  
• Measuring and celebrating Progress Communicating
  success to engage larger audience and
  supporters.
  

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Ethical Leadership

• Leadership is about the appropriate use of
  power.
  
• Leadership is about influencing people and
  inspiring them to act voluntarily.
  
• Leaders need to seize the moment.
• Leadership is entrenched within issues of ethics
  and morality.
  

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Take Home Messages

• Participate fully with your heart, soul, body and
  mind!
  
• Dream big..and the dream may turn out to be
  bigger than you ever imagined!
  
• Use your power and influence as a leader for good!

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Realize Your Dream

• Dreams will not be realized until we do something
  about it!
  
• The future is not the result of choices among
  alternative paths offered in the present it is
  a place that is created created first in the
  mind and will created next in the activity
  (Slide from class)

20

• Thank you!