Wild, Wacky, Wonderful Ways to Inspire Potential Youth Entrepreneurs

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Wild, Wacky, Wonderful Ways to Inspire Potential
Youth Entrepreneurs!

• Kathy Gielow
• November 10, 2008
• Entrepreneurship Forum

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In the beginning..

• Founded ten years ago
• Started as a one week program 25 hours
• Now 6 weeks 150 hours
• Meets twice weekly during school year
• Purpose to develop workplace readiness skills and
  social responsibility
• Students start own businesses

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Developmental Assets

• Youth as Resources -Young people are given useful
  roles in the community
• Personal Power - Young person feels he/she has
  control over things that happen to them
• Positive View of Personal Future optimistic
  about personal future
• Community Values Youth young person perceives
  that adults in the community value youth
• Sense of Purpose young person reports that my
  life has purpose
• Planning Decision Making young person knows
  how to plan ahead and make choices

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How kids qualify..

• Must be income qualified by Buffalo Employment
  and Training Center
• Must be entering Junior or Senior year of high
  school
• Must meet outcome measures as determined by the
  U.S. Department of Labor

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Collaborations 4 Success!

• Small Business Development Center
• Bryant and Stratton Business College
• Buffalo State College Talent Search
• Canisius College - SIFE
• Business First
• Buffalo First
• Local and national entrepreneurs

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Collaborating With CollegesTalent Search

• Free online SAT prep assistance
• College visitations
• Workplace visitations
• Assistance for college acceptance

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Getting Started!

• Autograph Bingo
• Survival Simulation
• Branding Game show logos from internet teams
  use buzzers to identify product
• Match celebrity entrepreneur with company or
  product
• Movie Pursuit of Happyness leadership,
  perseverance, entrepreneurial characteristics
• Slogan Match

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Business Beach Day!

• Develop commercials for a suntan product
  promotion
• Design a blueprint for business development in a
  beach area
• Mind Your Own Beach Business develop a new
  product, jingle, marketing plan, costs, identify
  target market
• Picnic lunch, money beach towels as prizes
• Family Feud Beach Edition

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Healthy Hamburger Competition

• Work in groups to create unique, healthy
  hamburger and convince judges!
• Judged on appeal (appearance and taste),
  creativity, healthy, price and value, appropriate
  for identified demographics
• Competition selected by studentscan do creative
  pizza, worlds best sandwich, etc.

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Buffalo Business Idol

• Audition with business idea presented to judges
  (Randy, Paula, Simon)
• 4 competitive rounds (marketing, print ad or
  commercial), financial plan, business plan
• Eliminations each round
• Coaching from SBDC Director
• Videotaped by Visual and Performing Arts
• Awards ceremony (prize package included 2 tickets
  to Hollywood to see American Idol rehearsal and
  internship)

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Hitting the Road!

• Manufacturing Ford Gumball

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Hitting the Road!

• Manufacturing American Classic Outfitters

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Hitting the Road!

• Comic Book Café

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Hitting the Road

• Franchise Arthur Murray Dance Studio

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Introducing.

• Entrepreneurial speaker
• Gregory A. Gilbert gregorya.gilbert_at_verizon.net
• Corporate Security, Business Continuity and
  Disaster Recovery Speaker from New
  Jersey/Philadelphia
• also served as judge in competition, trip
  chaperone, scavenger hunt moderator

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Design a Board Game!Marketing Social
Responsibility

• Game creation and packaging
• Task is to come up with a new board game for
  Parker Brothers (in groups of 4)
• Target market 5-12 year olds
• Game must include game pieces, directions and
  strategies to win
• Research to make sure your game does not already
  exist in the market
• Use pizza boxes for packaging
• Will use games this year to play with children at
  Gildas Club

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Marketing Mania

• Tee Shirt marketing competition
• Develop design concept
• Develop product line for the concept
• Develop sample tee shirt work with graphic
  communications
• professional
• Prepare marketing presentation
• Include wholesale and retail cost analysis
• Present to authentic judges
• Partner with SIFE business to produce and sell
  shirts in their store and on website this year

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Even More Fun!
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Giving Back is Critical!

• Gildas Club
• Buffalo First
• Thank you cards to Buffalo First entrepreneurs
  for National Entrepreneurship Week
• Volunteer at Buy Buffalo Bash (set-up, sell
  tickets, serve food, poster neighborhood)
• Previously
• Aids Family Services (WIGL baby shower)
• Aids Community Services holiday gift wrap at
  local mall
• Central Terminal restoration

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Questions?