Airport Branding

Airport advertising is the term coined to define advertising activities that aim at promoting a product or a service either in the periphery of airport, inside the airport or in the flights. Airport advertising is relatively new in comparison to other traditional means of advertising such television, radio or print. The novelty of the medium makes it more attention grabbing. The significance of airport advertising has paced in the matter of few years for the fact that the airport traffic has increased drastically. The increased airport traffic can be credited to cheaper flights, promotional offers and discounts by travel & tourism companies, need for safe, comfortable and quick travel. – PowerPoint PPT presentation