Wireless

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The Future of Mobile Media
Lucy Hood Senior Vice President News Corp Conten
t Marketing
April 27, 2005
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(No Transcript)
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Fox Strategy
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FOX Strategy

• Create innovative cutting edge content
• First to market
• Find great partners
• Cingular, Verizon Wireless, Sprint, T-Mobile
  in US
  
• Vodafone - Worldwide
• Employ a mix of ongoing partnerships that work
  for us and the wireless carriers
  
• Developer partnerships
• Marketing
• Media
• Video Channels
• Customer or viewer comes first

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Developer Partnerships
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Sorrent Fox Film

• To meet needs for viral marketing, Twentieth
  Century Fox has entered into a 2-year partnership
  with Sorrent for 12 upcoming movies.
  
• Mobile content includes
• Games
• Wallpapers
• Screen Savers
• MMS (Multimedia Messages)
• Audio Ringers
• Titles include Robots, Kingdom of Heaven,
• Mr. And Mrs. Smith, Just My Luck and Ice Age II.
  
  

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Robots Content

• A robust wireless content suite, produced by
  Sorrent,
  
• supported the March launch of Robots
• Game Help Rodney build his invention for his
  idol Big Weld, by playing three mini-games.
  
• Wallpapers
• Audio Tones
• Screensavers
• Text-based Look 4s and Did U Cs
• Theatrical trailer exclusive to Sprint in U.S.

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Airborne - Family Guy

• On May 1st 2005, Fox Network will re-launch its
  underground hit, Family Guy.
  
• Fox will offer a suite of cutting edge wireless
  content including
  
• Audio tones
• Ring back tones
• Wallpapers
• Animated ring tones
• Themed MMS messages

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Marketing
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Vodafone Fox Film Intl

• Internationally, Twentieth Century Fox has a
  non-exclusive deal with Vodafone for distribution
  of mobile content for five Fox Films.
  
• Mobile content includes
• Games
• Wallpapers
• Screen Savers
• MMS (Multimedia Messages)
• Audio Ringers
• Video Clips (including trailers)
• Robots was movie-of-the-month for March 2005
• Above-the-line marketing in key territories
• In-store promotion
• Content is available in major European
  territories such as
  
• UK, France, Germany, Italy, Australia, Spain

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T-Mobile Fox Film U.S.

• In March of 2005, Twentieth Century Fox and
  T-Mobile launched a marketing program to drive
  adoption of ring tone and wallpaper services.
  With every new T-Mobile handset, customers get a
  free ring tone or wallpaper, from Fox.
• Films include
• Robots
• Kingdom of Heaven
• Mr. and Mrs. Smith
• Fantastic Four

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Media
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American Idol Cingular

• Cingular is the exclusive telecom sponsor of
  American Idol for the last three years (2 years
  as ATT Wireless)
  
• Promotional content applications include
• Text Voting
• Interactive trivia
• Premium Applications include
• Weekly hosted chat with an eliminated idol
  contestant
  
• Peer to peer chat
• American Idol java game
• Extensive Marketing Support
• On-air commercials
• Direct mail to Cingular users
• Online
• Local market promotions

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American Idol - Cingular
American Idol season 3 record-setting results

• Nearly 14 million text messages an 80 increase
  over season 2
  
• More than 40 percent of all participants had
  never sent a text message
  
• From the first to the last voting episodes, text
  votes increased by nearly 700

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Video Channels
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Channels of Content - Clips

• Fox, in partnership with Sprint and Verizon, now
  offer clips from news, sports and entertainment.
  
• Content includes
• Sports Daily clips on Verizons VCAST service,
  MobiTV and SprintTV
  
• Film Monthly trailers on Sprint
• TV Regular Fox Network promotional clips on
  Verizons VCAST service
  
• News Just launched video news service on Sprint
  TV
  
• Reaching over 300,000 mobile subscribers

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MobisodesTM
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Channels of Content MobisodesTM 24 Conspiracy

• Launched in mid-January on Vodafone UKs 3G
  service
  
• Launched on Verizon Wireless in February
• A host of complementary content in Europe
  including
  
• Real tones
• MMS
• Wallpapers
• Screensavers

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Channels of Content MobisodesTM 24 Conspiracy
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Channels of Content MobisodesTM The Simple Life
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Executive Summary
Media Opportunities Strategy

• Create innovative content
• Partner with leaders in the space
• Embrace multiple partnerships to reach consumers
• Developer, Marketing, Media and Video Channels
• Customer, or viewer, always comes first

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The Future of Mobile Media
Lucy Hood Senior Vice President News Corp Conten
t Marketing
April 27, 2005