Title: GINBOX Deals and Discounts (1)
1SMART ADDRESS for You Your Business Version
1.1 dated 20th July 2021
2Challenges faced by Businesses like Shops
Restaurants
- Low customer footfalls even after discounts.
- Loosing old loyal customers.
- High expenditure on offline marketing like
Newspapers - Online campaigns on Facebook and Instagram not a
solution - High competitions with online marketplaces and
websites. - No flexibility to change the offer/discount
- Customers don't know your offers when they need
it. - At times it is difficult to locate shops and
outlets.
3Truth
- Humans by their nature prefer to touch and feel
the goods in the shops and outlets before they
purchase but major growth in retail industry is
grabbed by online marketplaces and websites and
not by the shops due to various reasons.
4Reasons we found in our study
- Offline deals and discounts are not easily known
to buyers. - Tourist Visitors are not aware of local deals
and discounts. - Tourist Visitors are not aware of the geography
of the city - Buyers don't get the timely information about
discounts - No user engagement program to enrich
user experience
5GINBOX SMART ADDRESS to each shop Outlet
- SMART ADDRESS for each shops/outlets
- Business owners can have the brand extension to
each of their outlet as per the marketing
strategy to facilitate multiple offerings. - Eg- Haldiram outlets can have location code
with GINBOX such as HaldiramATTA , HaldiramGGN
,HaldiramCP. - Each of the location code can be used to share
its address and locate/Navigate using GINBOX.
6GINBOX Ads platform to boost sale of shop
Outlet
- GINBOX Ads platform
- Each of the location can offer deals discounts
as they wish and can attract the customers. e.g-
10 off on Bengali sweets, between 10AM- 2PM at
HaldiramCP. - Once discount is live on GINBOX, users will get
notification on their mobile about of offers. - Tourist/Visitor in City would be able to see
the Haldiram offer on their mobile and able to
locate the outlet and navigate to location. - Haldiram can utilize GINBOX marketing tools
for user engagement.
7Shops Problem -Solving Matrix
We do it differently
Solution by existing Platform Solution by GINBOX
Awareness of discounts Partly and expensive Yes- FREE
Able to locate shops precisely No Yes
Sale announcement notifications No Yes
User engagement strategies No Yes
8How concept works
For Local Business Owner Business owner can post
free offer/discount on GINBOX platform and can
highlight their shops with GINBOX SMART
ADDRESS. For the user/customer User can search
offer discount on nearby shops and can reach at
shop by using GINBOX SMART ADDRESS.
9Key Features
10GINBOX Advantage to Business Owner
11Thank you