Product Placement

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Product Placement
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What is Product Placement?

• Also referred to as Branded Entertainment
• Promotional tactic used by marketers in which a
  real commercial product is used in fictional or
  non-fictional media
• The presence of the product is a result of an
  economic exchange.
• It occurs with the inclusion of a brand's logo,
  or a favorable mention or appearance of a
  product.
• Done without disclosure and under the premise
  that it is a natural part of the work.

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What are the types of Product Placement?

• Movies
• Television Shows
• Music Videos
• Video Games
• Sporting Events
• Celebrity Endorsements

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Product Placement in Movies
Coke in the Breakfast Club
Pizza Hut in Waynes World
FedEx in Castaway

• http//www.youtube.com/watch?vla4HAl4W1ZQ

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Product Placement in TV Shows
Oreos in Friends
Craftsman in Extreme Makeover Home Edition
Coke in American Idol
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Product Placement in Music Videos
Motorolla Razor in Strokes Video
Courvoisier in Busta Rhymes Video
HP Camera in Gwen Stefani Video

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Product Placement in Video Games
KFC in Crazy Taxi
Jeep in 'Tony Hawk's Underground 2.
Nike in Tiger Woods PGA Tour 2005
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Product Placement at Sporting Events
Gatorade Budweiser at a Racing Event
TV Series 24 in a Baseball Game
Heineken at a Tennis Tournament
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Product Placement with Celebrity Endorsements
Cindy Crawford and Omega
Jennifer Love Hewitt and Hanes
Lebron James and Sprite
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Real-Life Product Placement

• Sony Ericsson hired a troupe of actors this past
  summer to pose as tourists in New York City and
  Los Angeles and ask passers-by to take their
  picture with the company's new T68i, a
  combination cell phone and digital camera.
• Companies get bar "leaners" to casually talk up
  the merits of certain liquors
• Doormen are being paid to pile up packages from a
  particular online catalog company in the lobby of
  their building
• Mothers get money to talk about a new laundry
  detergent at their kids' little-league games
• Commuters take new PDAs on the train home with
  them
• Fusion 5, a division of marketing giant WPP
  Group, gave advance models of the Ford Focus to
  employees of such celebrities as Adam Sandler and
  Madonna so the cars could be seen at hip places
  and parties around town
• Before energy drink Red Bull hit the shelves in
  England a few years ago, a London agency called
  Cake Creative Consultancy filled sidewalk trash
  cans and pub tables in Newcastle with empty cans
  of the beverage