Ad Analysis

1
Ad Analysis

• Got Milk?
• Jennifer and Estelle

2
Outline

• I. The powerful image
• a. color
• b. the figure of Steven Tyler
• II. The words
• a. The line in the middle part of the ad
• b. The bottom column
• III. The milk foam
• IV. Connection between the milk and Steven Tyler
• V. Conclusion

3
The Powerful Image

• A. Sharp and strong color
• 1. Hair
• 2. Background
• 3. Finger nail
• 4. Dress
• 5. Countenance
• ?The sharp and strong color may easily catch
  peoples attention.

4
The Powerful Image

• B. The figure of Steven Tyler
• 1. Occupied the entire page
• 2. Facial expression
• - wide-opening mouth
• - tight-frowning eyebrow
• - tight-closed eyes
• - the exerted and extended muscle
• 3. The radiant hair
• 4. Fingers

5
The Words

• The line in the middle part of the ad Make your
  bones rock hard.
• 1. Position the middle of the mouth
• 2. Meaning

6
The Words

• B. The bottom column
• 1. Line 1 emphasizing the calcium in milk
• 2. Line 2
• - The nutritive value of milk
• - Referring to Steven Tylers age and his
  public image as a rock star
• 3. Line 3 comparing to those junk drinks

7
The Words

• 4. The logo got milk?
• - Steven Tyler got milk therefore, he can
  be so energetic.
• - Questioning
• Challenging people if they got milk.
• - Despite the question mark, one should know
  the answer is positive.

8
The Milk Foam

• Indicating that he just had a big mouthful of
  milk.
• The foam suggests the milk is thick and tasty.
• The milk drives Steven Tyler crazy and awakens
  his strength.

9
Connection Between the Milk Ad and Steven Tyler
10
Conclusion A Successful and Catching Ad

• The design and arrangement of the ad is catching
  and impressive.
• Make the best use of Steven Tylers public image.
• The nutritive value of milk (calcium) and Steven
  Tyler are closely-related.
• Well illustrating the idea that the ad wants to
  promote.

11
Source of Image

• Celebrity Ads. 2005 Celebrity Ads. 13 Oct. 2005
  lthttp//medialit.med.sc.edu/ca2.htmgt