Classroom Instruction

1
The Marketing Education Program

• Classroom Instruction
• Cooperative Education
• DECA

2
Marketing.The Classroom Experience

• Prepares students for careers in the marketing
  and/or management field
• Students completing the marketing program are
  also prepared to enter a two-year
  technical/community college or four-year
  university

3
What its all about

• Marketing skills are necessary in all business
  careers .
• Ultimately products must get from the producer to
  the consumer.
• To get products to the consumer activities such
  as planning, research/development, financing,
  production, distribution, promotion, purchasing,
  pricing, and selling must be completed.
• These activities are taught throughout the
  marketing course through the use of technology
  and practical application.

4
Marketing Career Pathway
5
Completer Courses Within the Marketing Education
Program
Marketing Management Small Business/Entrepreneursh
ip Travel, Tourism, and Recreation Marketing
6
Cooperative Education

• Marketing Co-op provides student the opportunity
  to gain valuable work experience while
  participating in the marketing program. A unit
  of credit is given to the student upon
  completion of the co-op program.

7
What kind of job can I have?

• Advertising/display associate
• Attendants/Cashiers
• Sales Associate
• Counterperson (parts, service)
• Stock Attendant
• Shipping and Receiving Clerk
• Telemarketer
• Utility Worker (farm/garden centers, laundries,
  home/office centers)
• Waiter/Waitress, Host , Manager
• Others as approved by your advisor

8
(No Transcript)
9
What is DECA?

• A workforce development student organization
  designed to attract students into marketing
  careers
• Encourages the understanding of free enterprise
• Encourages civic responsibility

10
What is DECA?

• Maintains a series of competitive events
• Offers awards and recognition
• Maintains a scholarship program
• Develops leaders in marketing, management,
  entrepreneurship
• National headquarters is located in Reston, VA

11
DECA FACTS
DECA Colors Blue and Gold

• Publications
• National - DECA Dimensions
• State - The North Carolina DECA Connection

• 4 Points of the DECA Emblem
• Leadership Development
• Vocational Understanding
• Civic Consciousness
• Social Intelligence

Divisions of DECA 1. High School 2. Delta Epsilon
Chi 3. Alumni 4. Professional
Levels of DECA 1. National 2. Regional 3.
State 4. District 5. Local
12
DECA Tagline
Developing Leaders for Marketing Management and
Entrepreneurship
13
DECA Conferences

• Special Fall Activity
• Southern Region Conference (SRC)
• State Local Officer Training
• Marketing Competitive Events Conference
• State Career Development Conference (CDC)
• International Career Development Conference (ICDC)

14
DECA Competition
Competency Based Competitive Events Individual
Series Events

• Apparel Accessories Associate
• Apparel Accessories Management
• Food Marketing Associate
• Food Marketing Management
• Full Serve Restaurant Management

• Marketing Management
• Quick Serve Restaurant Management
• Retail Merchandising Associate
• Retail Merchandising Management
• Vehicles and Petroleum Marketing

15
Management Team Decision Making Events

• E-commerce
• Financial Services
• Hospitality Services
• Sports and Entertainment Marketing
• Travel and Tourism Marketing

16
Chapter Team Events

• Civic Consciousness Project
• Creative Marketing Research Project
• Free Enterprise Project
• Learn Earn Project
• Public Relations Project

17
Marketing Research Events

• Business Financial Services
• Food Marketing
• General Marketing
• Hospitality Recreation
• Retail Marketing

18
Other Written Events

• International Business Plan
• E-commerce Business Plan
• Entrepreneurship Participating
• Entrepreneurship Written
• Advertising Campaign
• Fashion Merchandising Promotional Plan
• Technical Sales

19
Become A Success......
Get involved in the Marketing program at your
school

• Marketing
• Marketing Cooperative Education
• DECA