Folie 1

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WELCOME
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F AD
I SEE IT FIRST ON FTV
ADVERTISING ON FTV
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(No Transcript)
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THE FTV EFFECT
THE MAGIC OF THE FASHION TV BRAND
The world in which the Fashion TV brand is
positioned allows for far-reaching partnerships
spanning both generic and branded products. This
is where the magic of the Fashion TV brand
truly lies it projects a genuine personality, a
cosmopolitan and very modern style. A unique
and inimitable style with which a broad target
market, spanning generations and socio-economic
categories, can identify. The Fashion TV
brand could easily make do with its exceptional
awareness even among people who lie outside its
core target market. But this would be to overlook
a major characteristic of our brand its use as a
selling aid. How many brands with such a strong
image can so easily transform such an influence
over so many people into concrete sales volumes?
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THE FTV EFFECT
THE KEY STRENGTH OF FTV
So, what is the key strength of Fashion TV? It
is the Fashion TV effect. Whether affixed to
a dress or an item of jewellery, a T-shirt, a
watch or handbag the brand provides an
opportunity for instant recognition and
identification with its innovative and
inspirational lifestyle whenever it is used in
conjunction with glamour and cool products.
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THE FTV BRAND
The diamond embodies all the powers of
seduction. Fashion TVs diamond, a symbol of
beauty, of refinement and of purity, radiates
across all the continents. A diamond is a
fascinating object, just like the magical
television screen upon which the dazzling
reflections of a thousand and one facets of
international design and fashion are displayed in
full glory.
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THE FTV BRAND
THE ATTRIBUTES OF THE FASHION TV BRAND

• The diamond is
• an aspirational symbol
• dream and entertainment rolled into one
• timeless beauty
• professionalism
• eternal youth
• the excitement of live TV

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THE FTV BRAND
PRODUCT POSITIONING

• the upscale end of mass market
• Fashion TV products are perceived as having a
  certain
• cachet while being accessible price-wise
• the ambition of Fashion TV Licensing to
  enable the
• greatest possible number of people to gain
  access to the
• elitist image of Fashion TV attitude
• customer profile young male/female but not
  overly teenage
• (15-40 years old)
• a selective distribution strategy for
  derivative products

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FTV MERCHANDISING FRANCHISING
FTV MERCHANDISING
F BAR LOUNGE
F SHOP
F PRODUCTS
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FTV MERCHANDISING FRANCHISING
FTV MERCHANDISING
F BAR LOUNGE
The Fashion Bar project is based on the model of
a cafè/bar/restaurant deeply connected to the
image of a trendy and sophisticated life-style
to reach it we constantly take increased care of
the interior design, of the promotion and of the
quality of the Fashion Shops offer. The
take-away products which are part of the offer
contribute to reinterpret the Fashion Bar no
longer as a place for only drink and dance a
night away, but as the starting point for
shopping in a whole universe of products and
entertainment proposals. Here the customersfind
a choice of CDs, T-shirts, bijouterie, table top
products and coffees, as well as bags with
exquisite choice of tea leaves of Fashion TV
brand together with typical Italian pastry,
chocolades and candy, oil and vinegar. Our
proposal for the Investor includes a small line
of Italian cooking optional. The Fashion Bars
take-away sales of trade mark fancy FTV items are
forcefully helped by the airtime advertising on
the Fashion TV channel. This promotion represents
an added value, influencing customers to
multiply their visits and increase their
spending, both in urban contexts and in shopping
malls, whose stores seldom can supply the
promotion of location or goods comparable with
the Fashion Bar line.
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FTV MERCHANDISING FRANCHISING
FTV MERCHANDISING
F BAR PROJECT CATALOGUE CONTENT

• 1. Fashion Bar Philosophy
• 2. Fashion Bar Project
• 3. Fashion Bar Project for Investors
• 4. Fashion Bar Concept for Style and Interior
  Design.
• 5. Fashion Bar Formats Catalogue
• 6. Fashion Bar Food Beverages Concept
• 7. Fashion Bar Franchise Services
• 8. Fashion Bar Business Plan
• 9. Fashion Bar Monitoring and Information
  Exchange
• 10. Fashion Bar Advertising
• 11. Fashion Bar Cooking optional
• 12. Fashion Bar Operator Contract
• 13. Summary of Terms and Conditions
• 14. Caffè Academy
• 15. Fees
• 16. Guarantee by Investor/Owner
• you can request the f bar project catalogue by
• Gabriel Lisowski / gabriel_at_ftv.com

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FTV MERCHANDISING FRANCHISING
FTV BAR PICTURES
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FTV MERCHANDISING FRANCHISING
THE FASHION BARS FRANCHISE SYSTEM
Fashion Bars is a franchise system, with fixed
structures, workflows and guidelines for the
corporate design. FTV supports the action of the
Fashion Bars on air and on-line. Fashion Bar
designs and delivers the whole equipment and
decoration with integrated TV screens to spread
the atmosphere of FashionTV. Because of the
constantly increasing success are Fashion Bars in
the meantime opened in Warsaw, Kiev, London,
Bombay, New Delhi, Budapest, Sao Paolo, Buenos
Aires, Paris, Tel Aviv und Bucharest. In the
coming months will more Fashion Bars be opened in
Beirut, Shanghai, Tallinn, Cape Town, Lagos
The FTV brand reaches through licensing and
merchandising for events, parties, f bars etc.
more than 100 million users.
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FTV MERCHANDISING FRANCHISING
FTV MERCHANDISING
F SHOP
Today, due to f brand worldwide success Fashion
TV has decided to launch its own line of
garments. F Clothing f t-shirt, f jeans, f
blouse F Phone accessories f phone chain F
Accessories f bags, f caps, f belt F
Jewellery f earrings, f necklace, F Shoes
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FTV MERCHANDISING FRANCHISING
THE F-COLLECTION Products
Accessories Jewellery Suitcases and
Trunks Umbrellas Parasols Purses Wallets Handbags
Travel Bags Beach Bags Toiletry Bags Bath
Linen Spectacles Accessories Spectacles Spectacles
Cases
Soaps Perfumes Essential Oils Cosmetics Hair
Lotions Hair Removing Systems Makeup
Removers Lipstick Face Masks
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FTV MERCHANDISING FRANCHISING
BRAND LICENSING examples

• FTV CDs
• FTV Compilation received Gold.
• Fashion Phones in cooperation with Philips
  stylish mobiles
• with an exclusive design and special FTV
  content.
• FTV Couture
• own fashion label, worldwide royaltyBusiness,
• for example In Germany distributed by OTTO
• FTV Charms
• pendant for your telephone
• FTV Foods
• i.e. low-fat cookies
• FTV Diamond Line
• in cooperation with Swarowski

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FTV MERCHANDISING FRANCHISING
THE F-COLLECTION
A large number of products branded with the FTV
diamond logo are produced for wholesale. If you
want to sell our products in your stores to the
final consumer or if you have special ideas
concerning the development of new f-products
please contact us yaron_at_ftv.com