ViDU – 12 Proven Course Marketing Tactics for course Creators

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Best Course Marketing Strategies 12 Proven
Tactics
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So youve taken the plunge and decided to create
your own online course. Congrats! But now what?

• Whats next? How do you market it? How do you
  ensure that people actually buy it and get value
  from it?
• Whether youre a seasoned professional or just
  starting out, online courses can be an effective
  way to reach more customers and grow your
  business. Online courses are the new craze right
  now. Its not surprising that entrepreneurs would
  jump on this opportunity to bring in additional
  income, but its important for them to learn how
  to market their online courses effectively. The
  easiest way to promote an online course is to
  bring your students into the marketing process.

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Lets explore some of the most effective ways to
market your online course so that you can get the
word out about it and sell as many copies as
possible.
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What is an online course?

• An online course is a series of lessons,
  lectures, and exercises designed to educate
  students on an array of topics. Videos, photos,
  text, and hyperlinks can all be used in online
  courses. Online courses can be part of either
  formal or informal distance learning programs.

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Why should you make an online course?

• Taking an online course may assist you in gaining
  respect in your field. To create an online
  course, youll need to put in the work. It
  improves your ability to communicate verbally and
  in writing, as well as to explain ideas more
  clearly. The benefit of creating online courses
  is that you can set your own hours. Because you
  can work whenever its convenient for you, youll
  have more free time.

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How to make an online course?
Choose your topic The first step in creating an
online course is to select a course topic. Your
first course shouldnt attempt to cover a wide
range of topics. Instead of selling a single
large program, concentrate on selling short
courses. Identify your audience Once youve
chosen an online course topic, its time to
identify your intended audience. Using social
media to research your target audience may help
if youre having trouble pinning down your
audience.
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• Collect and process your knowledge In the
  beginning, what should be learned and what should
  be left for later? In what way does one subject
  logically lead to another? When does a student
  know enough about a subject to go on to the next
  one? As you plan the framework of your online
  course, keep all of these things in mind.
• Create course outline Now that youve organized
  your knowledge, its time to think about how
  youll present it to students. The difference
  between outlining and structuring is that with
  outlining, were just filling in the blanks.

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Heres how you can make an outline for your
online course

• Determine the primary learning outcome.
• List the skills required to achieve the primary
  learning outcome.
• Create course modules using the skill checklist.
• Set learning objectives for your course modules.

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• Consider using Online Course Overview Templates
  and brainstorming ideas if youre having problems
  coming up with an outline for your online course.
• Selecting an Online Course Software or Platform
  Making a decision about your platform is an
  important step in figuring out how to create an
  online course.
• A plethora of online course management systems is
  available. ViDU, on the other hand, is one of the
  greatest platforms for developing and launching
  courses. Its a one-stop-shop for creating and
  selling live and recorded classes, test series,
  and study materials.

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• An in-depth article on how to develop an online
  course can be found on ViDU.
• Create the Course Material You can produce one
  of three kinds of online course content Text,
  Video, and Image Content and Screencasting
  content.
• For the most effective online classes, use a
  variety of mediums such as text and video, as
  well as graphics and screencasting. Depending on
  your course subject, screencasting content may or
  may not be required.

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Ensure your content is relevant To create
engaging online course content, make certain that
you

• Concentrate on what is important
• Deliver early results
• Set measurable objectives
• Boost retention rates

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Create an Online Course Community Students
benefit much from having a platform beyond your
lectures and modules. Creating a strong online
community is a crucial step in creating an online
course. Collect feedback on your course Good
feedback is an essential part of how to create a
great online course. Adopt a flexible approach,
improve, and stay updated To be a successful
online instructor, you must be able to adapt,
develop, and update your courses frequently. Keep
an open mind about your students.
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Marketing your online course
Weve worked out the best strategies to market
your online training course. To help you discover
an answer, weve come up with the following
suggestions. Think of your online course launch
as a product launch A coming soon page is an
excellent way to determine whether there is a
genuine need for your online course. You can
generate leads while experimenting with the best
marketing strategy for selling online courses. It
can also be used to gauge market research and
generate excitement for the products release.
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Promote Your Course on Social Media

• An online courses teaser information should be
  announced as early as possible. To pique the
  interest of your target audience, use a variety
  of social media channels to distribute quality
  content. Create a student-only Facebook group to
  build a community on a platform most people are
  already familiar with.

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Initiate a Podcast to Promote Your Online Course
If your online course is nothing more than a
rehash of your free podcast, youre going to have
a lot of dissatisfied students. Prepare your
podcast by thinking about what will be offered
for free and what will require you to pay for
access. Host a weekly webinar Running a weekly
webinar is similar to running a podcast, but it
offers a significant advantage. A webinar
normally lasts 4560 minutes and follows a set
format. You may improve it over time and even
release pre-recorded webinar sessions throughout
the week.
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Advertise Your Courses

• One of the most effective strategies to promote
  your class is to run paid advertisements. Even a
  small 10 boost to a Facebook post can make a big
  difference. Paid ads are better targeted to your
  audience and produce faster results. They detract
  from your total spending plan.

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Look for non-competitive niche partners
Reaching out to industry influencers can be a
great method to market your online courses. More
valuable comments, testimonials, or even a social
media shout-out can come from other industry
professionals who become consumers. Guest
blogging To get the word out about your online
course, consider using someone elses blog. You
get free promotion for your online course and
they get free content to publish for their
audience. Its a win-win scenario in every sense
of the word.
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Compose a Teaser Mini-Course

• Creating a free mini-course is an excellent way
  to demonstrate the value you provide to potential
  customers. Your students should know how little
  they know about your niche by the end of the free
  course. Selling your online course will be a
  breeze from there on out.

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Provide a Discount to Your First Group of
Students
Pre-launching is a fantastic way to increase the
sales of your online course. Giving your first
batch of pupils a discount is the ideal solution.
You can develop testimonials that will influence
other hesitant buyers if you enroll students
early. Even before the syllabus is completed,
some marketers offer a discount on their
courses. Design a Course Sales Page If you want
to make money from your online courses, youll
need a strong sales page. To create a successful
online course marketing landing page, you need to
know these five things
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• Make an effort to comprehend the people you are
  attempting to reach.
• Create a value proposition.
• Handle dissenting viewpoints
• Before submitting your copy, ensure that it can
  be scanned.
• Create a compelling offer as well as a compelling
  call to action.

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Create a multilingual version of your course to
expand your market This is a tremendously useful
tip that very few course authors utilize. You can
expand your student base by having your course
translated into another language. Use a
translation or contract out the job to get your
courses up and running in a new language. Create
a mailing list Its best to build up a huge
email list for various reasons. The email you
send will arrive on the recipients preferred
device every time. Your audience is less likely
to abandon you if a platform suspends or closes
your account. Automating email communication is
simpler.
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• Just a Few Closing Thoughts
• While there are numerous ways to market your
  online course, having a strategy is always
  beneficial. Its not as easy as you might think
  to market an online course. Using our services,
  you can come up with a solid marketing strategy
  to help your online business succeed.

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Thanks!

• Any questions?
• You can find me at
• Sales_at_vidu.tech
• www.vidu.tech
• 9811390208