E-commerce Web Application

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Title: E-commerce Web Application

1

Nowadays anyone can anyone can build an online
store and start selling products and services
online. For the last 10 years there has been a
massive spike in the number of online stores.
With the ease of internet access, people are
buying online products more than ever.
But if you want a cool e-commerce website with a
robust CMS then you must choose the right option.
With so many content management systems in the
market choosing the right one might be difficult.
Kentico is one of the few CMS in the world with
integrated e-commerce features. In this article,
we will analyze what are the important e-commerce
features of Kentico CMS.
How to Choose an E-Commerce Platform?
The e-commerce market is growing rapidly and by
2021 the e-commerce market will be worth more
than 4.5 Trillion. Here are a few factors you
should consider before choosing an e-commerce
platform.
1. Responsiveness and Mobile Friendliness
According to a recent report in 2018 mobile
traffic worldwide was 52.2 , so your website
should be able to optimize accordingly be it
smartphone, tablet or laptop. The platform should
provide mobile friendly website so customers can
easily access your website and navigate easily.
2. Cost
For small to medium enterprises, the cost is one
of the most important factors. The platform
should able to provide basic e-commerce
functionalities like order management, user
login, cart management, checkout page, payment
option, etc.

3. Security
The data of the transactions, order and other
content should be secure and make sure that the
platform supports HTTPS/SSL and provides a secure
checkout process.
4. Integrations and Plugins
This is a vital part of any e-commerce website as
the integrations and plugins will provide extra
tools like email marketing, tax calculation,
accounting, shipping management, etc.
5. SEO Friendly
If you want to purchase shoes online then you
will type on search engine Casual Shoes online
and you will be looking at the first 2-3 websites
to make a purchase. So, if your website ranks
very high then your customers will be able to
find you easily.
6. Flexibility
You should able to easily edit contents on the
website and add new functionalities.
7. Analytics
The growth of your website and business can be
easily analyzed if you can get complete data of
inventory, revenue, website traffic, etc.

4
Why choose Kentico for e-Commerce website?
5
Salient Features of Kentico e-commerce platform

1. Product Bundling
Product Bundling means selling multiple items as
one package deal, it is one of the best ways to
sell surplus items or stalled inventory. Kentico
offers the functionality of product bundling so
you can make new offers and combinations with
your products.
Also Read How Kentico and AI Empower Your CMS
Solution Together?
2. Product Categorization
By using Kentico you can easily categorize
products according to your requirement. Products
can be defined as different attributes like
brand, color, manufacturer, etc. The customer can
easily find the products they are looking for if
categorization is perfect.
3. Discounts and Promotions
Your customers will be tempted to buy products
from your website if you have applied discounts
and promotions in the right way. In Kentico, you
can customize your discounts and manage them
easily.
Following are the type of discounts you can apply
a) Custom Discounts
You can configure and manage discounts by using
predefined options or you can create custom
rules.

b) Gift Cards
Through Gift Card App you create new gift cards
and accept as a form of payment.
c) Coupon Codes
The customer can use coupon codes at the checkout
process and the discount will be applied
accordingly. The coupon codes can be created and
managed easily in Kentico CMS.
4.Digital Products (Downloadable)
E-book, music, videos, photos, software product
or update is defined as downloadable products,
with Kentico Content Management System you can
create and manage digital products and sell them
on your online store. The products can be
uploaded on the server and will be sent to the
customer via mail, external link or any other
means.
5. E-Commerce API
API (Application Programming Interface) is widely
used in software development and it is used to
set protocols and rules for building software.
The API helps different components of software to
interact with each other. The Kentico has
simplified the API calls thus developers can
easily customize the API calls.
6. Faceted Search
When the customers arrive to your website with an
intent to buy something, then they want locate
item with minimum number of clicks. Using faceted
search customers can easily navigate through the
website and locate products.

Categorize your products according to different
criteria depending on the brand, size, shape,
price, availability, etc. The users can add
multiple filters and narrow down their search.
7. Smart Online Payment system
Kentico offers customizable payment options so
your customers can have a variety of payment
options. Third-party payment options can also be
integrated to the website. Kentico also offers
one unique payment option Delayed Capture,
where the payment is received at the time of
shipping.
8. Product variants
For a single product, you can define different
variants like size, color, material, etc. The
best thing is you can create custom variants and
so your customers can have a variety of options
to choose from.
9. Shopping Cart
It is a software that is used to arrange all the
items customers selected on a single page and
calculate the sum and taxes. Following are the
three common features of a shopping cart.
a. Product Information
b. Payment Gateway and Catalog
c. Total Cost, Taxes, etc.
d. Coupons and Vouchers

10. Checkout Process
This process should be seamless and fast so
customers can easily make the final payment.
Following are the features offered by Kentico
1. You can a create custom checkout process in
Kentico.
2. Single Page checkout process is provided by
Kentico and payments can be easily done through
mobile devices.
3. Kentico provides e-commerce API calls which is
easy to understand and can be incorporated by
developers.
4. According to a survey more than 2/3rd
customers abandon cart, Kentico allows several
ways to make customers come again like the option
of sending personalized emails, A/B testing and
tailoring shopping experience according to the
customer needs.
11. Shipping Calculations
Customize the shipping module according to your
requirements. Kentico also allows you to create a
module to get up to date shipping chargers form
the courier companies.
12. Google Analytics Tracking
Using the Google Analytics tool, you can gain
complete insight into user behavior and
performance of your e-commerce website.
e-Commerce Website Development Process

10
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