Digital marketing complete guide

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Digital Marketing Complete Guide

• www.redialsolutions.com

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Index

• Digital Marketing Introduction
• Why are people going online?
• Digital marketing strategies
• Benefits of digital marketing
• Key components of Digital Marketing
• Search engine optimization (SEO)
• Benefits of SEO
• SEO strategy
• Pay Per Click (PPC)
• Advantages of pay per click (PPC)
• Pay Per Click (PPC) strategy
• Social media marketing (SMM)
• Advantages of SMM

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Digital Marketing Introduction

• Digital marketing is promoting or creating
  brand awareness using Internet in other words
  maintaining customer relationships through online
  activities to facilitate the exchange of ideas,
  products, and services that satisfy the goals of
  both parties. Digital Marketing Mediums are as
  Search Engines, Websites, Social Media, Mobile
  Apps, Email Inbound.

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Why are people going online?
With the constant growth of the web, and more
people getting connected every day, digital
marketing has become a necessity for
organizations and also for small businesses that
wants to trade online and make a name for
themselves on the web.

• To know about new product service or location
• To find answer of a question
• If they are looking for help
• To gather more information about certain
  individuals or organizations
• Meeting attendants
• Business contacts
• General information
• To find new employees
• To search jobs
• Etc.

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Digital marketing strategies
One way to make sure you are found on the web is
with an optimized digital marketing strategy. To
promote own business you can go with Digital
marketing company in Noida who uses best
strategies to execute your digital marketing
campaign. Most digital marketing strategies
follow following objectives.

• Reach the right audience
• Engage with your audience
• Motivate audience to take action
• Efficient spending on campaign
• Return on investment (ROI)

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Benefits of digital marketing
There are many benefits of digital marketing Over
traditional marketing.

• Puts the consumer in control
• Increases satisfaction
• Provides convenience
• Drives brand loyalty
• Reduces the selling cycle
• Reduces the cost of sales
• Builds your brand
• Provides targeted results
• It is measurable
• Cost effective

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Key components of Digital Marketing

• Website design (user experience)
• SEO
• PPC
• SMM
• SMO
• ORM
• Email marketing
• Affiliate marketing
• Content marketing
• Video marketing

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Search engine optimization (SEO)

• SEO is the process of getting traffic from
  the free organic, editorial or natural
  listings on search engines. It improve visibility
  of website in SERP. All major search engines such
  as Google, Yahoo Bing have such results, where
  pages of websites other content like videos or
  local listings are shown and ranked based on what
  the search engine considers most relevant to
  users. Payment isnt involved, as it is with paid
  search ads.

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Benefits of SEO

• Your website will be found top of SERP
• Can expand your customer base
• Cost effective
• Free traffic
• Long term standings
• Increase your reach
• 24 hour marketing
• Increased visibility

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SEO strategy

• Research keywords what you are going to target.
• Build a website with good user experience
• Make SEO friendly URLs
• For every web page unique relevant titles
• Create unique content optimize it to include
  keywords
• Use alt text
• Build quality backlinks

For SEO services you can hire SEO company in
Delhi NCR
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Pay Per Click (PPC)

• PPC is paid online advertising that is used
  on a wide range of websites, including search
  engines, where an advertiser pays if a user
  clicks on their ad. In PPC advertisers place
  bids on keywords or phrases that they think their
  target audience would type in a search field when
  they are looking for specific product or
  services. You can hire PPC company in Noida
  India to run your own campaign.

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Advantages of pay per click (PPC)

• Very fast
• Get targeted visitors
• Highly profitable results
• Immediate feedback
• Flexible
• Easy implementation
• Can targets specific geographic area

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Pay Per Click (PPC) strategy

• Keyword research
• Choose demographic you are going to target
• Select location
• Make an offer in your PPC ad
• Utilize long tail keywords
• Dedicated landing pages
• Review your quality score

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Social media marketing (SMM)

• Social media is a medium and the medium is
  only a vehicle that amplifies social behavior.
  The medium is an instrument on communication,
  like a newspaper or a radio, so social media
  would be a social instrument of communication.
  You can hire SMM company in Delhi NCR.

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Advantages of SMM

• Better targeting
• High ROI
• Does not require vast technical skills
• Increased visibility
• Targeted traffic
• Ability to go viral
• Cost effective
• Market research

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91-7255084352
www.redialsolutions.com
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