Improve Customer Experience with Ecommerce Portal Development

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Improve Customer Experience with Ecommerce
Portal Development
Every time someone talks about customer
experience, the ?rst and foremost suggestion
that businesses receive is deliver what
customers want. But each customer may have
unique requirements. A few may ask for
convenience in shopping while others may prefer
quality products. There are different ways to
enhance your customers shopping experience. And
yet, the most effective way is to offer
self-service. You can achieve that with eCommerce
portal development.
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This article covers everything about it
de?nition, features, bene?ts, tips, and more.
So, dig in! 1. What is an Ecommerce Portal An
ecommerce portal, also known as B2B/B2C
self-service portal, is an online platform that
facilitates buying and selling of
products/services with online transactions. It
allows businesses to interact with customers and
suppliers effectively. eCommerce portal
development allows businesses to have one
interface shared across the entire business
community. The best examples of eCommerce portals
would be Amazon, Flipkart, and other
marketplaces that provide customers
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with a separate space to manage their orders,
details, transactions, and more. Talking about
its working, its more like an eCommerce website
where customers can shop and pay. Businesses can
display products, manage orders, customers,
suppliers from the backend. Overall, it
streamlines the buying process. 2. Bene?ts of
Ecommerce Portal Development It helps marketers
turn leads into sales. To prove it right, heres
the result of the March 2020 survey. 10 and 11
percent of distributors and manufacturers
generated 80-100 percent of their revenue
through eCommerce portals. Similarly, here are
the other bene?ts of an eCommerce portal
development. a. Streamlining Business Operations
with Customer Data The beauty of a sophisticated
eCommerce portal is the customer data it
generates. Analytics from an eCommerce portal
can help reveal your valuable channels and
customers persona, the products and services
they are drawn to. Data can also help understand
patterns around customer experience and
engagement levels. For example, you can identify
whether customers are abandoning the products at
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checkout or are facing issues with the ful?llment
due to wrong information on the
portal. Moreover, you can offer tailored
experiences to your customers based on their
needs. You can display products they would be
interested in, offer discounts and deals on
products they are likely to buy. The collected
data will help you improve the effectiveness of
your business. b. Empowering Customers with
Self-Service to Reduce Workload Another major
advantage of eCommerce portal development and
the must-have in customer service strategy
self-service. Customers prefer self-service, and
when you provide them with the exact tools, the
results are outstanding. Self-service helps
customers ?nd solutions and other relevant
information themselves without waiting for the
support team. It also reduces the service cost
and time required by your support team to answer
basic customer questions. Instead of managing a
huge team, automated tools and features like
FAQs, knowledge base, chatbots, and communities
can be your customers guide. Self-service will
further improve productivity as the support team
can focus on trivial peer-to-peer communication.
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• Increasing Customer Satisfaction and Experience
• CX is becoming the key brand differentiator as
  customers want businesses to deliver smart,
  engaging, knowledgeable content. For example,
  up-to-date inventory and stock levels with
  detailed product descriptions. This information
  helps buyers decide whether they want to buy
  products and updates which items are in stock
  and in what quantities.
• Furthermore, digital solutions improve user
  experience by offering personalization and
  product recommendations.
• Reducing Operational Costs with Automation
• Integration of eCommerce portal and ERP enables
  you to have all the sales information in one
  place. Buyers can view their order status,
  purchase history and even track orders. You can
  plan your purchase and production accordingly,
  reducing wastage and operational and inventory
  costs.
• Noti?cations, alerts, reminders also help in
  management, thereby saving you from mishaps.
  Self-service further cuts down on the customer
  support team costs.
• Guaranteeing Con?dentiality with User Roles and
  Permissions
• What if every Amazon employee had access to their
  full CRM data? We cant even imagine this
  disaster!

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Thankfully it has not happened due to the portal
and the features it offers. Undergoing eCommerce
portal development means locking your CRM with
role-based access. It limits the users access
and allows them to access only the authorized
information. Just like the growing customer
expectations, the bene?ts of an eCommerce portal
are signi?cant. The right platform will help you
with better service, sales, and operational
ef?ciency. Want to grow more sales? We can help
you with a custom portal development Request
Ecommerce Portal Development 3. Salient Features
of Ecommerce Portal Development In an eCommerce
business, effective management and the shopping
experience are of paramount importance. Hence
here are the features you must include i.
Personalization Personalization means offering
choices in terms of UI and UX. By UI, it means
users should have the same look and feel on all
the platforms. For better interaction, they
should have the option to customize the design
like change color, font, layout, etc.
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• In terms of UX, it should provide the business
  logic that your users follow. For example, if
  they have a query, they should be able to serve
  themselves with search and ticket generation
  features. User experience sounds complex, but it
  all comes down to the convenience you offer to
  your customers. So think about that and create
  work?ows. You can also add advanced search
  ?lters and personalized news feeds for customer
  engagement.
• Bulk, Repeat, and Order Scheduling
• Sometimes, your customers might want to make bulk
  orders or repeat similar orders weekly/monthly.
  This will clarify which product they need and
  will help them eliminate any confusion mid-way.
• So, bring in automation to facilitate order
  processing with features like bulk ordering,
  volume-based pricing, quick reorder, order
  scheduling, order export before submission, and
  multiple requisition lists.
• Enhanced Search Capabilities
• For extensive product catalogs, advanced search
  capability is a must-have. B2B and B2C eCommerce
  should provide their customers with the ability
  to search products from a wide range of
  products. You have to go beyond SKU search

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• capabilities and allow customers to search
  products based on name, category, type, price,
  etc.
• Including voice search in your eCommerce portal
  development would be an added advantage.
• Self-Service
• Customers prefer gathering information on their
  own whether checking the order status or
  product installation guide. Hence, self-service
  capabilities are essential. It also reduces your
  teams efforts. They dont have to be present
  247 for customers, which is a huge advantage,
  especially during the festive season when orders
  keep rushing in.
• Self-service lets you focus on orders and
  delivery, shifting you from the customer
  queries.
• Payment Flexibility
• Your eCommerce portal should provide multiple
  payment options. This is because every customer
  wont have a PayPal account or a credit card.
  So, for their convenience, its essential that
  you provide multiple payment options such as
  debit card, credit card, virtual payments, net
  banking, buy now, pay later, etc.

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• Tip While adding payment methods, take a survey
  to know which payment methods are more popular
  in a speci?c region.
• Multiple options will give customers a choice to
  pay in a way thats convenient to them. This
  will further help build trust and strengthen
  relationships with customers.
• Split Shipments and Delivery Management
• Shipping and delivery are a USP for eCommerce
  businesses.
• Offer ?exible shipping and delivery options that
  customers want. Like the ?exibility to choose
  delivery date and time, shipping rates, etc.
  Also, offer split shipments an ability to
  split one order for different addresses. For
  example, if you order four suitcases in one
  order, you can add a different shipping address
  for two suitcases and another address for
  another 2.
• Analytics
• A smart dashboard with reporting and analytics
  offers a long-term bene?t. It will help you
  understand how your customers behave and what
  they need. You can make the most of sales
  reports, performance reports, sales team
  performance, etc. With the reports, you will know
  how to improve sales, interaction with buyers,
  and the teams

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performance. They will also help you make sound
business decisions. You can also get insights
about your business operations through feedback,
questionnaires, heat maps, and more. These are a
few of the standard features that your eCommerce
portal should have. Other features that you
should include are
Need help with the features?
Talk to our team 4. Tips to Pick the Development
Company
Right
Ecommerce
Portal
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With numerous eCommerce businesses offering
similar products and services, customer
experience has become the battleground for
online stores. Its the primary reason
businesses are investing in eCommerce portal
development. But before you start comparing the
solutions available in the market, you need to
check out some factors that affect your choice.
They will also guide you in selecting the right
eCommerce portal to enhance your customers
experience.
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a. Decide your Parameters It means the factors
and features like business type, scalability,
pricing and payment, security, integrations, SEO
friendliness, customer service, etc. De?ne the
work?ows that you want to streamline. Start with
your requirements based on your business type
B2B, B2C, C2C, etc. Next, list down the features
and functionalities that you need. As you grow,
your requirements may change, and you cant keep
switching between platforms. Hence, see if the
solution has additional functionalities. Your
budget plays a major role. Plan it accordingly
and choose an affordable option. Security,
integrations, SEO friendliness again come under
the feature list. If you have some speci?c
features and integrations, write them down and
share them with the development team. To meet
customer demands, customer service is important.
And also, what services and features you will
offer. For example, knowledge base, community
support, self-service, chatbot, etc. Once you
have your plan ready, start looking for the
companies.
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• Shortlist the Companies
• Of course, you cant shortlist all the portal
  development companies in your region. So, check
  their reviews, feature list, client
  testimonials, portfolio, etc. Read their case
  studies to know how they have helped their client
  with speci?c requirements. Also, request the
  quotations and then shortlist the companies
  based on all these factors.
• Have F2F meetings
• Arrange meetings with the shortlisted eCommerce
  portal development company and share your
  requirements, including ideas, budget,
  deadlines, and everything else. Take their
  inputs, know about their team and how they plan
  to help you with a custom solution. When
  everything sounds perfect, go ahead with the
  development but dont stop there.
• Be a part of the development process
• Participate in Agile meetings and know how the
  development process is going on. Test features
  and modules and give your inputs in the design
  and development. After all, its your solution.
  Your customers and team are going to use it on a
  daily business. The eCommerce portal you develop
  will de?ne your business success in some way or
  the other.

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So, choose wisely! 5. How CRMJetty Can Help You
with Ecommerce Portal Development CRMJetty can
help you with a custom eCommerce portal
development that has the best-in-class features
to boost customer experience. With that, you
also get an advantage of affordable pricing,
tech support, portal training, and most
importantly, being a part of the development
process. We follow the Agile methodology which
means you know about every stage of
development. We have been developing custom
portal solutions for different industries
healthcare, retail, IT, travel, legal, etc. for
more than a decade. So, we can be your safe,
affordable, and best choice! Have your
Ecommerce Portal Developed by us! Contact us
Source https/ www.crmjetty.com/blog/improve-cust
omer-expe rience-ecommerce-portal-development/
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