Organization Map of Ad Agency

1
Organization Map of Ad Agency
Fill out the with the proper no. of job
description of each department at the back.

WPP (Holding Company)
LG / WPP
Account Service and Planning
Marketing
Creative (CR)
Media
Sales Promotion (SP)
Public Relation (PR)
Management
Account Director Account Manager Account Executive
Creative Director
Creative Boutique
TVC Producer (PD)
Graphic Designer (GD)
Copy Writer (CW)
Audio Producer
Media Buying Agency
Model Agency
Traffic
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Role of Ad Agency

• The link between agency and client
• Media Buying and Planning in the ad agency
• Creating TV commercials
• Planning and executing sales events and
  promotions (e.g. Fashion Show, Sponsorship,
  Contest)
• Overall creative plan in the ad agency
• Marketing research
• Management of advertising models out of the
  agency
• News release, Product Placement
• Specializing in media buying out of the agency
• Overall client management and service
• Writing advertising copies
• Making TV commercial music
• Designing print advertising
• Providing only creative services out of the
  agency
• Setting overall creative concept
• Overall campaign planning and ad execution
• Management of overall creative traffic
• Market, consumer and competitor analysis
• Finance, accounting and human resource management