PEERMONT GLOBAL

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PEERMONT GLOBAL

• E-MARKETING as presented byElectric Fire
  Branding E-Marketing Strategists

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Company Profile Electric Fire

• We are branding and e-marketing strategists
• Recognized specialists in E-marketing for
  hospitality clients, both local international
• The model we employ for our clients involves two
  key starting points
• an effective website
• a clean database.
• From these we drive traffic and generate
  turnovers via email campaigns and online
  marketing activities
• We have Head Office in Cape Town
• Regional Office in Johannesburg
• Subsidiary Agent in London
• International expansion plan 2008 Asia Europe

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Where weve come from

• Opened doors in 2002 as a 2 man team operating
  out of one small office
• 2007 standing with staff complement over 15,
  national footprint with international expansion
  imminent
• Company divisions EFire E-Marketing, EFire
  Design, EFire Branding Public Relations
• Over 35 local and international
  clients hospitality
• finance
• property
• fashion
• FMCG retail

Our Team Every member of our staff comes from a
background in hospitality, travel and/or
tourism. We combine a grouping of unique talents
from e-marketing, PR, branding, design,
communications and corporate understandings
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Our Business Model
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Relevant Strategic Alliances

• ENVENT
• Web Content Management System

• ROCKETSEED
• Daily Email Branding

ELECTRIC FIRE

• Strategic Creative Association JHB Ad agency
  CHILLIBUSH

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Our BEE Status
Current Status Using the Codes of Good Practice
2007, we operate off the Exemption Scorecard and
are a BEE Status Level 4. For every R1 a client
spends with us, they can redeem that against
their own BEE procurement scorecard.
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Company Structure Organogram
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Future Staffing Organogram
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Electric Fire Client List

• HOSPITALITY
• Gooderson Leisure Group
• Port Elizabeth Hotel Group
• Urban Hip Hotels
• Hospitality Property Fund
• African Sky Hotels
• Nh Hotels
• Recreation Leisure Industries
• Planet Hotels
• Villa Via Hotel
• Hout Bay Manor
• The Blue Train
• Bushmans Kloof
• Indaba Hotel Conference Centre
• Rosebank Hotel
• Monate Private Game Reserve
• Vineyard Hotel Spa
• Townhouse Hotel
• Triton Sea Cape

• MEDIA, COMMUNICATIONS, MARKETING ADVERTISING
• Chillibush Advertising Agency
• Hamitons Advertising Agency
• Impact Sales Marketing International

• FASHION
• LuLu TanTan Fashion Label

• FINANCIAL
• COMVEST Combined Investment Group

• PROPERTY/ REAL ESTATE
• SA HomeForSale

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CREATIVE EXAMPLES
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DAILY EMAIL BANNERS
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EMAIL CAMPAIGNS
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Creative Work
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Creative Work
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Creative Work
WEBSITES
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Creative Work
PEERMONT BANNERS
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Creative Work
PEERMONT DISTRIBUTION
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Creative Work
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Creative Work
PRE E-CARD
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Creative Work
POST E-CARD
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Selection of Our Top Client Results
Client Birchwood Executive Hotel Conference
Centre Campaign Distribution for year-end
function to encourage bookings Result 58
enquiries within 2 hours generating possible
revenue of R1 266 480.00
Client Vineyard Hotel Spa Objective A
distribution to drive online bookings for
promotional special Results R96 000 generated
from one campaign
Client Townhouse HotelObjective Promote direct
bookings over the websiteResults Generated over
R110 000 in web bookings over 3 months, and R106
000 generated from GDS.
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Our Workflow Processes

• We have a full business, marketing,
  communications PR and branding plan available
  on request
• We have predetermined work processes for each of
  our divisions design, branding PR, E-Marketing
  from intake of a new client, through briefing to
  production and final sign-off, implementation and
  reporting.
• Each stage of our work process goes through a
  Quality Management Overview by the heads of each
  division prior to work being presented for
  approval.

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Electric Fire Peermont Global

• E-Marketing WORKSHOP
• - To comprehensively understand your business
  and group structure
• To work with all involved role players, including
  PGL marketing partners, to construct a
  pre-determined E-Marketing strategy
• PRE-DETERMINED E-MARKETING STRATEGY
• To meet all predefined needs and group
  requirements
• Includes holistic solutions package
• On-going strategy development, implementation,
  management reporting
• WORKING SYNERGY
• Add value to any offline, existing marketing
  strategy
• More heads better than one philosophy,
  committed to working in synergy with any other
  marketing partners for the overall end goal

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Staffing Resource Plan for Peermont Project

• ELECTRIC FIRE OWNER PROJECT DIRECTOR RICHARD
  TOMS
• - Over 10 years experience in hospitality and
  E-marketing field
• Extensive hospitality background
• One of first E-Marketing pioneers, strong
  entrepreneurial spirit backed with keen business
  knowledge
• Skill set in marketing and sales
• Passionate about generating monetary results

• ELECTRIC FIRE JOHANNESBURG PROJECT MANAGER GRANT
  FIETZE
• An experienced marketer with over 11 years in the
  industry covering strategy, creative and
  execution
• Nearly 6 years working in Europe with
  multinationals
• Ran successful integrated agency in London for 3
  years with a focus on combining off-line and
  on-line marketing
• Passion for cost effective marketing leveraging
  all appropriate channels
• Broad client base background (from travel and
  tourism to finance and FMCG) providing valuable
  insight into target markets

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Staffing Resource Plan for Peermont Project

• ELECTRIC FIRE CAPE TOWN E-MARKETING MANAGER
  VANESSA KEARNEY
• Diploma in Public Relations
• Over 7 years in the online and E-marketing
  industry
• Background in conceptualising, developing and
  implementing online marketing and advertising
  campaigns
• Over 4 year experience in e-marketing for
  hospitality clients
• Passion for generating results

• ELECTRIC FIRE JOHANNESBURG E-MARKETING MANAGER
  ROBYN SAUNDERS
• Hotel Management Diploma
• 23 years in the travel industry
• Marketing Head for Travel Agency Hotel group
• Owned own sales and marketing company
• Skill set is in sales and marketing, specialising
  in travel and hospitality

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Staffing Resource Plan for Peermont Project

• ELECTRIC FIRE LEAD CREATIVE DESIGNER NADEEM
  PETERSEN
• Electric Fire Head Designer
• Advanced Diploma in Multimedia Design
  Production
• Over 4 years experience in design, marketing and
  branding
• Passionate about conceptualising and implementing
  creative concepts
• Skill set includes online design, graphic design
  and corporate identity design

• ELECTRIC FIRE BRANDING PUBLIC RELATIONS
  MANAGER ZOE PEDERSEN
• Bachelor of Business Administration Major
  Communications Advanced Diploma in Advertising
  and Marketing Communications.
• Over 4 years experience in branding, marketing
  and public relations for range of hospitality,
  FMCG and corporate clients
• Manages Brand Discovery Workshops and the
  creation implementation of Brand Strategies and
  Branding Manuals, Public Relations strategies,
  media channel planning and media pitching

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Staffing Resource Plan for Peermont Project

• ENVENT TEAM LEAD BY JOHN GINSBERG
• Product Marketing Director (SA)
• With Over 12 years programming experience.
• Heads up ENVENTs Research and development
  efforts.
• Main focus is on product development, having
  conceptualized and developments the original
  Ensight application framework.
• He also assists the project teams with
  development support and planning

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Remuneration Service Costs
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PEERMONT GLOBAL E-marketing strategy
We have prepared a full e-marketing solution for
Peermont Global which is presented in document
format. Should there be any questions, please
contact us for further discussion of this
proposal.
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THANK YOU
ELECTRIC FIRE CAPE TOWN HEAD OFFICE T 27 21
421 0552 F 27 21 418 1181 E richard_at_electricfir
e.co.za
WE WORK SMARTER
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