SMST120 The Creative Industries Week 7

1
Government Involvement in the Creative Industries

• SMST120 The Creative Industries Week 7

2
The Creative Industries the Government
Definition

• Those industries which have their origin in
  individual creativity, skill and talent and which
  have a potential for wealth and job creation
  through the generation and exploitation of
  intellectual property.
• Creative Industries Task Force Mapping Document,
  1998,
• United Kingdom

3
Sectors include

• advertising
• architecture
• arts and antiques
• crafts
• design
• designer fashion
• film

• software design
• music
• performing arts
• publishing
• television
• radio

Creative Industries Task Force Mapping Document,
1998, United Kingdom
4
The Journey

• Original definition came from the United Kingdom
  following the establishment of the Creative
  Industries Task Force (C.I.T.F.) in 1998
• They the creative industries are part of
  the fullest expression of human intellect. At
  the same time, however we needed to understand
  how the arts and cultural and creative activity
  more generally had a major impact on the national
  economy as well.
• MP Chris Smith, Chairperson of the United
  Kingdoms C.I.T.F., speaking at the Creative
  Industries Forum, Auckland, 2000

5
The Journey continued

• Influential American writer Richard Florida
  suggests we are entering a new age
• the age of creativity
• Creativity needs to be the core competency of a
  nation
• Florida, R., 2002, The Rise of the Creative
  Class,
• Basic Books, United States

6
New Zealand

• Unprecedented support for the arts from the
  current Labour government
• Our government has a vision of a vibrant arts,
  cultural and creative sector which all New
  Zealanders can enjoy. This sector can also
  provide sustainable and rewarding employment, and
  contribute a great deal to economic growth and
  prosperity.
• Helen Clark, May 18th 2000
• Cultural Recovery package of 2000
• An initial 80million into the arts and culture
  sectors
• An extra 20million dollars every year for the
  next three years.

7
Current Situation

• The creative industries have been identified by
  the current government as one of the key areas
  for innovative economic growth, along with bio
  technology and communications technology
• Creativity is at the heart of innovation and it
  satisfies all three of the targeting principles.
  Creative Industries input into many other
  sectors
• Growing an Innovative New Zealand, 2002, p.56

8

• As at May 2003
• The creative industries contribute more than
  NZ3.5 billion to New Zealands GDP every year
• Creative Industries contribute around 3.1 of
  total NZ GDP
• This is comparable with communication services,
  finance and education sectors
• Creative industries is growing at a faster rate
  than the economy as a whole
• 4-5 of all jobs are in the creative industries
  (51,000)
• If grow continues, by 2010 there will be 68,000
  people employed full time in this sector
• NZ earns between 340-500million per annum
• in export earnings from the C.I.

9

• Creativity should be the new nationalism and
  those industries traditionally associated with
  creativity and therefore the arts have a huge
  role to play in the future economic well being of
  the country. The arts are also the means to
  spiritually heal the nation.
• Peter Biggs, Head of Creative New Zealand, May
  2003
• The Ministry for Economic Development
• NZ Trade Enterprise
• Industry NZ
• are but a few of the organisations
• embracing creativity

10
Government Support of the Creative Industries

• Difference between the non-profit driven sectors
  versus economically viable sectors
• Government support of the arts
• State funding of the arts
• Who decides whats worth supporting?
• Market driven approach
• Audience support for the arts
• What about other art forms?

11
Review

• Creative Industries came to NZ via UK
  Australia.
• Current NZ Government is focusing on the Creative
  Industries
• Government support for the Creative Industries
  differs between non-profit sectors and
  economically viable sectors