Magento 2 Progressive Web Application (PWA)

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A Guided by
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Magento 2 Progressive Web Application
The rise of smartphones accompanied by the
lockdown imposed in the past years saw a spike in
the use of mobile phones to surf the internet.
This had a major impact on the world of retail,
as more and more users were interacting with
brands via smartphones. There were two solutions
to thisresponsive websites and native apps. So
where does Magento 2 Progressive Web Application
come in?
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Understanding the Need of PWA
Responsive websites- These are made for desktops
and scaled for mobile. This might seem great on
paper but practically resulted in an imperfect,
lagging experience. Native apps- These are
dedicated applications developed to function on
only one Operating System. Thus, an iOS native
app would only function on iOS devices not on
Android. This feature meant that apps need to be
developed separately for both. Apart from that
increased cost in production, they occupy your
devices storage to install and function.
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What Is Progressive Web Application (PWA)?
Progressive web applications (PWA) aim to solve
the aforementioned problems. They released it to
deliver a better mobile experience using a single
code based on the browser. PWA embraces the
positive features of responsive websites and apps
as they are built with HTML, CSS and JavaScript
keeping the mobile experience in mind.
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Benefits of Progressive Web Application
1.Improved Performance The mobile user interface is fast and smooth because of the low-density code compared to desktop sites and applications.Since it is predominantly for mobile phones, the interface is perfect to operate on smartphones and tablets. The best part? This improved performance comes with an app-like experience. 2. Runs On Browser The code for PWAs executes on a browser level. This gives way to many benefits, the most important one being that it enables it to run on all devices with ease. Laptops, tablets, mobiles, even the ones running on old software, PWAs work well on all of them. As theres no need for multi-platform development, this option is easier on the pockets too.
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Benefits of Progressive Web Application
3.Push Notification Support The mobile experience opens a new aspect of marketingpush notifications. These are little blocks of texts/images (sometimes a combination of both) that are used to engage with customers. It has a variety of uses, from providing discounts to reminding users to complete their transactions. 4. No Need To Install As PWAs run on the browser, theres no need to install them or follow the tiring login procedure. Because of a light code in the background, these load faster than other options and even provide a decent load time with slow internet.
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Benefits of Progressive Web Application
5.Offline Operation Because of this, they can load pages with a slow connection and even offline using the cached data. This makes it ideal if your target countries have a slower connection as the users wont abandon shopping whenever the app disconnects from the internet. 6. Security Since it has a unique URL, it can use HTTPS. This means you can secure your web application using an SSL certificate as you do with regular websites. Faster loading times, easy-to-use interface and all the other features motivate the customers to use web applications. This led to a boost in mobile conversion rates for many businesses.
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Final Thoughts
At magePoint, we are experienced in not only
helping you to assess what sort of design you
need and implementing it in the most effective
way, but to build custom and effective web based
software platforms. We have worked with a range
of clients in both areas leading to great success
for them and their business objectives. We would
love to discuss with you further how we can
assist your business in implementing a
Progressive Web App.