Industrial Design technology's counterpart in competitiveness

1
Industrial Design - technology'scounterpart in
competitiveness
Programme duration 2001-2005 Programme budget
27 million euros Programme Manager Arto
Ruokonen, Technology industries of
Finland Senior Technology Adviser Janne Viemerö,
Tekes
2
New Zealand Ranks Finland as 1

Source The New Zealand Institute of Economic
Research (NZEIR) www.industrytaskforces.govt.nz
3
Background

• The programme forms part of the
  governmentresolution on design policy dated june
  15, 2000
• The design becomes increasingly important asthe
  technology becomes commodity. This
  createssubstantial potential for design industry
• Apart from the global enterprises such as
  Nokia,Fiskars, Metso, etc. The use of design
  withinFinnish industry is unsatisfactory
• The design consultancies in Finland are
  relatively small
• The design research tradition of the field is
  young

4
The objective
Make industrial design a part of international
competitiveness

• Raise the standard of design research
• Develop the use of design within
  companiescorporate product development and
  businessstrategy
• Develop design services and design practises

5
Target groups
Industries that use design in their business
Pure utility value
Lifestyle value
Furniture
Jewellery Art
Subcontracting industry
Arts and Crafts
Componentsand raw-material
Technolgy Process-industry
Cars, Bikes, Boatsetc.. durables
Consumer products
6
Possible themes for projects
7
Examples of themes forcorporate projects

• The use of design as a strategic tool inbusiness
  operations
• Development of design resources
• Organisation, people, competencies and tools
• How to improve user research and usercentred
  design methods
• Trend and usability analysis
• Development of design service concepts
• New professional services, Design Technology

The basis for the programme is to develop the use
of design within a company, not simply to
increase its use.
8
Estimated budget
9
Timetable

• The programme runs until the end of 2005

Applications for projects
Preparation
Projects 3.5 year
2001
2002
2003
2004
2005
2006
Launch of the programme
10
Projects

• Research projects
• 8 world class projects
• 30 researchers
• 40 participating companies
• Company projects
• More than 20 different projects from different
  industries
• Focus on how to improve the use of design as a
  strategic resource
• Budget for all current projects approximately 10
  million Euros
• In addition the ID research project of the
  Academy of Finland 2M, 2004 2006 (basic
  research). Approximately 5 different projects.

11
Proactive DesignHelsinki University University
of Art Design

• How large corporations in metal industry can use
  design as a strategic resource.
• Through analysis e.g.
• Historical transition of the product-development
  and design activity
• Emergence, spreading and implementation of
  innovative working practices in product
  development teams
• Design networks
• Started 2002, ends 2004
• Participating Companies
• KONE, Rautaruukki, RAUTE, Metso

12
Proactive Design
13
MODEUniversity of Lapland

• The work will concentrate on the challenges of
  strategic design and seek to establish principles
  for human-centered design.
• Trough e.g.
• Firstly, to study the socio-cultural context of
  certain users and products.
• Secondly, to develop methods of modeling the
  knowledge gathered from socio-cultural context.
• The aim is to develop a valuable tool for both
  designers and companies that will take into
  account users expectations of products or
  services and create a mutual understanding about
  user's life and their needs.
• Started 2002 ends 2004
• Participating Companies
• Metso Automatio, RPG Group, NOKIA, Halti

14
M2University of ArtDesign/MUOVA

• M²Money²
• In Finnish M²Markkinointi (Marketing) Muotoilu
  (Design)
• In M2 MUOVA is developing user research methods
  for the use of SMEs in their product development.
• There are to main objectives in M2
• How to collect user and customer information for
  the use of product development
• How to use that information during the
  development process in proper way
• Participating Companies
• Fiskars, Jalas, Lapua-ketjut and Avec-shoe.

15
MTKUniversity of ArtDesign/Designium

• Research project about how to develop the core
  competency of design consultancies
• Objective is to find out what is the recipy for
  successful collaboration with clients of various
  sizes and from different industries.
• Participating Companies
• Muodos, ed-Design, Pentagon Design, 5D-Design,
  Studio Salovaarat
• Includes client companies (approximately 36)
• Started 2002 ends 2003

16
MUSA University of ArtDesign / DESIGNIUM MUOVA

• Development of an Evaluation Model of the
  Strategic Impact of Design in Finnish Export
  Companies
• The project will study the effects of design in
  different types of companies, and will seek to
  ascertain the economic benefits of design to
  businesses.
• The objective of the project is to develop a
  model for assessing the strategic impacts of
  design to businesses.
• Participating Companies
• Nokia Mobile Phones, ABB, Suunto, Kone, Oras and
  Iittala.
• Started 2003 ends 2005

17
Perception of DesignUniversity of Tampere
University of ArtDesign Helsinki

• Perception of Design research project aims to
  develop methods to study and analyze perception
  of a design product through eye-tracking and
  gaze-path analysis, think-aloud protocols and
  manipulation studies of the product.
• Research project has three main goals
• To develop research method for analyzing
  perception of design products
• Compare how design experts and consumers perceive
  design products
• To study methodologies for tracking eye movements
  for 3D objects and their computerized 3D models
  also compare perception between these.
• Started 2003 ends 2005
• Participating Companies
• Nokia, L-Fashion

18
Probes, User Experience DesignUniversity of Art
Design

• Luotain- aims at developing current
  methodological tools to support user centred
  pre-design and concept design in the context of
  industrial product design.
• These approaches combine ethnographic methods,
  observation techniques, user self-documentation
  and participatory design into product development
  oriented design tools that support and utilize
  information technology.
• They aim at creating a dialogue between the
  designers and the users and should be
  complemented by other pre-design methods and
  modified in connection with the entire design
  process including the software tools in design.
• Started 2002, ends 2004
• Participating Compnies

19
Probes/Thermo Clinical Labsystems/Konelab
Analysisis and synthesis of a usability/user
experience of Clinical chemistry analysator
20
Company projects

• Different Industries
• Furniture
• Boats
• Metal industry e.g. machines
• Consumer products e.g. plastics industry
• Design Consultancies
• Marketing research related projects
• Rapid prototypingproduction related projects
• Toys, Lighting
• Focus
• How to improve the use of design as a strategic
  resource
• Context
• Product development/innovation process
• Strategic planning

21
ContactsProgramme Manager, Arto
Ruokonen,arto.ruokonen_at_teknologiateollisuus.fiS
enior Technology Advisor, Janne
Viemerö,janne.viemero_at_tekes.fiwww.tekes.fi/prog
rammes/design Thank You!

en teksti