Dangerous Tendencies of the Management Idea Industry

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• Dangerous Tendencies of the Management Idea
  Industry
• Rarely Rises Above Common Sense
• Translate Common Sense Into Awkward, Confusing
  Jargon
• Management Ideas As Fads and Fashions (MBB)
• Limited Understanding Inspires Superficial
  Commitment
• Fans Cynicism in Face of Apparent Intellectual
  Fraud
• Mangers and Firms Surrender in the Face of
  Contradictory Theories
• Managers Become Slave to Fashion and Live in
  Perpetual Revolution