Ultimate Guide of Editorial Backlinks

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What is an Editorial Link?

• Backlinks and search rankings have a strong
  correlation. Search engines will consider your
  website unworthy of ranking on the first page if
  it has few or no backlinks. That said, search
  engines value quality over quantity when
  determining a websites rankings. Focus on
  building editorial links to reach Googles and
  Bings first page of search results. Editorial
  Backlinks, in general, are more important to
  search engine optimization (SEO) than other
  types, because they have a larger impact on your
  websites search results than other backlink
  types.

• A site with good content and marketing techniques
  is more likely to have an editorial link.
  Editorial links arent earned by paying for them
  or directly soliciting them like acquired links
  are. An effective link profile includes editorial
  links.
• Below are a few benefits of Editorial Links.

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• Demonstrate your authority

• Since an established source features and mentions
  the content, editorial links help establish you
  as an authority.

• Search Engine Rankings

• Editorial links offer SEO value, one of their
  main benefits. Having links from authoritative
  websites can help improve your search rankings.
  Your ranking in search engines improves when you
  get editorial links from authoritative sites as
  they provide your company with valuable links,
  help to build your link profile, and help to
  diversify your links.

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• Improved web traffic

• In addition to gaining more traffic through the
  higher SEO rankings provided by editorial links,
  you also have a better chance of attracting a
  niche, more interested audience interested in
  learning more about your company. Your site will
  receive more traffic when you publish content
  that is both informative and unique.

• Relationship-Building

• It is essential that you contact other businesses
  when you are building editorial links. Getting in
  touch with other businesses has some other
  benefits besides getting a link. By developing
  long-term relationships, both businesses can
  benefit from the relationship in the future.

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• Establishing a brand

• By building links that show your authority in
  your field, link building promotes your brand.
  This helps your company showcase its expertise
  and strengthens its products and services.

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Do editorial links have any drawbacks?

• However, editorial backlinks have some drawbacks
  if you arent careful, and link building, in
  general, has some.
• It is time-consuming to build links, especially
  editorial links.
• A couple of inbound links isnt going to make
  much of a difference and it will take time for
  that to happen. Usually, this process takes a few
  months to complete, and its not something that
  can be done overnight. It may be
  counterproductive to exchange reciprocal
  editorial links.
• Creating links to other websites for reciprocal
  linking purposes, however, may lead to another
  website being more useful or interesting to
  someone. Misuse of this process can lead to
  penalties as well.
• You can actually lower your ranking if you spend
  a lot of money on editorial links, but they are
  not quality links.

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Heres how you can improve your editorial links

• 1. Involve the public relations department.

• 2. Leads can be obtained from your competitors

• Public relations departments are responsible for
  contacting editor-in-chiefs and helping a company
  attain exposure. You may not be asked for a
  backlink, but you can ask about newsworthy
  content that might make it possible for the
  website to link to you. PR pros can sometimes
  reach out directly to editors if they have a
  relationship with them.

• Finding guest posting opportunities is the same.
  Consider your competition, and then try to target
  the same sites where they earn guest posts. You
  can use Google or Bing to see where your
  competitors are getting these links, then make
  sure you are as active on that site as you can
  (in the beginning, you might submit a few guest
  posts).

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• 3. Provide a reference for another company.

• 4. Take part in interviews.

• You should let each company know if you mention
  them in an article (so they have an advertorial
  link). Share them on all your social media pages
  so they will share your content since they are
  mentioned you will have a greater possibility of
  them doing so. Youll not only get on their radar
  sooner rather than later but also have a better
  chance of getting back to them.

• Interviews are some of the most shared content on
  the web, which means youre sure to get a link or
  two from editors if you do one. Your blogs
  content will be shared with that persons blog if
  you interview them for their blog. Interviews
  with their own bloggers should be highlighted on
  the blog.

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• 5. Learn more about the curators.

• A content curator compiles a post of all the best
  content, usually on a specific topic, for a
  particular week or month. Your article counts as
  an editorial link if it is included as part of a
  curated post. Send the curator content that you
  believe could be a good fit and get to know him
  or her. At least youll be on the curators radar.

• In the long run, you will find that earning
  editorial links is easier than it was at the
  beginning. Its also vital that editorial links
  provide readers with clear, useful information.
  PR professionals shouldnt be expected to request
  links when they dont make sense, and not include
  links when they arent useful to the reader.
• Your website can be promoted in dozens of ways,
  both free and paid. Syndicating content,
  blogging, and email marketing are all free
  methods of promoting websites. In contrast, paid
  promotional techniques can be obtained using
  Google AdWords, Bing AdWords, Facebook Ads,
  Instagram Ads, Twitter Ads, Criteo Advertising,
  and AdRoll.
• Although your websites search ranking can be
  improved with other types of backlinks, you
  shouldnt discount the importance of editorial
  links. They hold more meaning in metaphorical SEO
  terms since they are organically placed on
  authority websites. The reciprocal links are also
  important.

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