Title: Sony Alpha a7 III Mirrorless Digital Camera
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3Sony Alpha a7 III Mirrorless Digital Camera
4Sony Alpha a7 III Mirrorless Digital Camera
5Description
- 24MP Full-Frame Exmor R BSI CMOS Sensor
- BIONZ X Image Processor Front-End LSI
- 693-Point Hybrid AF System
- UHD 4K30p Video with HLG S-Log3 Gammas
- 2.36m-Dot Tru-Finder OLED EVF
- 3.0" 922k-Dot Tilting Touchscreen LCD
- 5-Axis SteadyShot INSIDE Stabilization
- ISO 204800 and 10 fps Shooting
- Built-In Wi-Fi and NFC, Dual SD Slots
- USB Type-C Port, Weather-Sealed Design
- Import Model 1yr parts, 30 day labor by seller
6Whats in the Box
- Sony Alpha a7 III Mirrorless Digital Camera (Body
Only) - Sony NP-FZ100 Rechargeable Lithium-Ion Battery
(2280mAh) - Sony AC Adapter
- Micro-USB Cable
- ALC-B1EM Body Cap for E-Mount Cameras
- Accessory Shoe Cap
- Eyepiece Cup
- Shoulder Strap
- 1 Yr Parts, 30 Day Labor Warranty by Seller
7Product Overview
- The Sony Alpha a7 III Mirrorless Digital Camera
is a well-rounded camera suitable for both photo
and video applications in a variety of working
situations. Refined for improved speed and
low-light performance, the full-frame 24.2MP
Exmor R BSI CMOS sensor and BIONZ X image
processor pair to realize an impressive 10 fps
continuous shooting rate and improved autofocus
performance for faster, more reliable subject
tracking along with wide frame coverage. This
updated Fast Hybrid AF System employs a
combination of 693 phase-detection points and 425
contrast-detection areas for quicker acquirement
of focus in a variety of lighting conditions, and
also maintains focus on subjects more
effectively. In addition to speed and AF, the
processing improvements also help to realize
greater image clarity and reduced noise
throughout the sensitivity range from ISO
100-51200, which can further be expanded to ISO
50-204800. Video recording capabilities have also
been extended for enhanced quality when recording
UHD 4K video with the full width of the
full-frame sensor to minimize moiré and aliasing.
Additionally, benefitting both stills and video
operation, the a7 III utilizes a 5-axis
SteadyShot INSIDE sensor-shift image
stabilization, which is now effective to minimize
the appearance of camera shake by up to 5 stops.
8Product Overview
- Beyond just updates to the imaging system, the a7
III's body design has also been revised to
include a rear 3.0" 922k-dot touchscreen LCD,
which has a tilting design to better support
working from high and low angles. A 2.36m-dot
Tru-Finder OLED EVF is also featured for bright
and clear eye-level monitoring. For greater
shooting flexibility, dual SD memory card slots
are now featured, and a larger NP-FZ100 battery
is also employed to achieve up to approximately
710 shots per charge. Suiting the camera's use in
trying conditions, the magnesium-alloy chassis
and weather-sealing also render the a7 III dust-
and moisture-resistant. - 24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image
Processor - Featuring a back-illuminated design, the
full-frame 24.2-megapixel Exmor R CMOS sensor
works with the BIONZ X image processor to offer
high-resolution stills and video while minimizing
noise and improving speed. This sensor structure
works with a gapless on-chip lens design and an
anti-reflection coating to improve light
collection and enhance detail. Also, the copper
wiring layer dramatically improves data
transmission speed for creating 14-bit,
high-resolution stills with a native sensitivity
range from ISO 100-51200, which can be further
expanded to ISO 50-204800. Also, it enables
internal UHD 4K video recording with a wide
dynamic range using the full width of the
full-frame sensor. The BIONZ X processor also
works in conjunction with a high-speed front-end
LSI to realize faster processing times along with
the ability to capture an impressive 15-stop
dynamic range at low sensitivity values.
9Product Overview
- The sensor and processor combination also avails
fast continuous shooting at up to 10 fps at full
resolution, for up to 177 consecutive frames, and
with full-time AF/AE when working with either a
mechanical shutter or an electronic shutter. If
shooting in live view mode, a continuous shooting
rate of up to 8 fps is also possible. - Fast Hybrid AF System
- An evolved 4D FOCUS system now employs a
combination of 693 phase-detection points, which
cover approximately 93 of the frame, along with
425 contrast-detection areas for reliable and
quick autofocus and subject tracking performance.
This Fast Hybrid AF System now achieves twice the
focusing speed and more reliable tracking
compared to previous a7 models, as well as
improved low-light focusing. The use of
phase-detection points also enables the use of
A-mount lenses via the optional LA-EA3 or LA-EA1
lens mount adapters with full continuous AF/AE
tracking compatibility.
10Product Overview
- The apt focus system also lends itself to a
variety of focusing functions for refined
accuracy, including Lock-on AF, which maintains
focus on moving subjects throughout the use of a
configurable frame that is set over the desired
moving subject, and Expand Flexible Spot, which
employs neighboring focus points to retain focus
on moving subjects even if the originally
selected point loses focus. Additionally, Eye AF
can be used to base focus on recognized subjects'
eyes for portraits and is available in both AF-S
and AF-C modes. Autofocus can also be used in
conjunction with the Focus Magnifier function for
critical focus when homing in on minute subject
details. The rear touchscreen can also be used
for Touch Focus control, and a Touchpad Focus
Control mode lets you use the rear screen
intuitively while keeping your eye to the
viewfinder. - 5-Axis SteadyShot INSIDE Image Stabilization
- Packed into the robust a7 III is a 5-stop
effective 5-axis SteadyShot INSIDE image
stabilization system that compensates for five
different types of camera shake encountered
during handheld shooting of stills and video.
This allows users to confidently use any lens,
even adapted lenses, for critical imaging without
encountering blur from camera shake.
11Product Overview
- For long focal lengths, the system will correct
for pitch and yaw adjustments. Macro and
high-magnification imagery, on the other hand,
will benefit from the inclusion of horizontal and
vertical shift compensation. All shooting styles
will get usage out of the roll compensation. All
5 axes of stabilization will function at all
times, even when used with third-party lenses and
adapters or lenses with built-in optical
stabilization. - UHD 4K Video Recording in XAVC S Format
- Internal recording of UHD 4K movies is possible
in multiple frame rates up to 30 fps and using
2.4x oversampling renders greater detail and full
pixel readout is possible, that is void of pixel
binning, for higher quality imagery with reduced
moiré and aliasing. Full-frame 4K recording has
also been dramatically improved for improved
quality when working at mid to high sensitivities
to permit full use of the entire sensor width.
Full HD 1080p recording is also supported in
frame rates up to 120 fps, and both resolutions
utilize the 100 Mb/s XAVC S format contained
within an MP4 wrapper with 420 sampling. The
high-speed, 120 fps recording also enables 4x and
5x slow-motion movie recording with the frame
rate set to either 30p or 24p. In addition to
high-resolution internal recording, uncompressed
HDMI output also enables the use of an optional
external recorder for clean 4K recording with
422 sampling.
12Product Overview
- Affording extensive customizable color and gamma
controls, the a7 III allows users to adjust the
gamma, black level, knee, color level, and more.
Also, users can use the same S-Log2 Gamma Curve
that is found on high end Sony Cinema cameras
that squeezes up to 1300 more dynamic range into
the video signal then traditional REC709, for
increased post-production flexibility. HLG
(Hybrid Log-Gamma) support is also available,
along with the BT.2020 color space, for recording
within a wide color gamut and, in addition to
S-Log2, S-Log3 is also available for producing an
effective 14-stop dynamic range with increased
grading control in the shadow to mid-tone regions
of the image. - Body Design and Built-In Wi-Fi/Bluetooth
- An XGA OLED Tru-Finder EVF is featured, and has a
2.36m-dot resolution and 0.78x magnification for
bright, clear viewing in high detail. This
viewfinder design also affords the use of
autofocus in the Focus Magnifier mode as well as
improved focusing peaking to benefit manual focus
operation. - In addition to the EVF, a 3.0" 922k-dot rear LCD
is also available, which has a touch panel design
for intuitive operation and focusing control. The
screen also tilts upward 107 and downward 41 to
benefit working from high and low angles.
13Product Overview
- Magnesium-alloy chassis assures rigidity,
durability, and stability while remaining
lightweight. The lens mount has also been
improved to better support heavy lenses and the
grip rigidity has been improved for more
comfortable hand-holding. - Weather-sealing has been employed to resist dust
and moisture for reliable operation in harsh
weather conditions. - Using the NP-FZ100 battery, the a7 III has
improved battery life and is now rated for
approximately 710 shots per charge. - Dual SD memory card slots allow for flexible file
saving and handling, and can be configured to
partition raw and JPEG files or can be used for
overflow recording. One of the card slots is
rated to support UHS-II memory cards. - A USB 3.0 Type-C port has been added, in addition
to a micro-USB port, for faster, more reliable
tethering support. The USB Type-C connection
allows the camera to be charged from the host
power source while connected.
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