Digital Marketing Services | Digital Marketing Company- Cafecodex

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• Digital Marketing

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Introduction

• Digital marketing is a process of doing
  advertising or promotion of brands and services
  through connecting people by using the internet
  and other forms of digital mediums. This is not
  only limited to email, social media, and
  web-based advertising, but also through text and
  multimedia messages as a marketing channel.
• In the era of digitalization, the best strategy
  is to approach your customers online where they
  are already spending their extra time. Digital
  marketing is also called online marketing.
• Digital marketing helps to reach a larger
  audience than through traditional marketing
  methods, and target the prospects who are most
  likely to buy the product or services.
  Additionally, it's often more cost-effective than
  traditional advertising and allows you to measure
  success on a daily basis and spin as you see fit.

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Methods of digital marketing
Digital Marketing
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SEO
Search Engine Optimization is the method of
improving the website to increase its visibility.
When people search for products or services
related to your business in search engines like-
Google, Bing, etc.
The better visibility or rank of your site leads
to grabbing attention and attracting more
customers to your business.
Most importantly SEO focuses on improving the
rankings in organic ways means Non- paid. If you
have a website and you want to get more traffic,
theres no doubt you must go for the SEO
marketing efforts.
There are four components of SEO. which includes-
On-page SEO, Off-page SEO, Technical SEO, and
Local SEO.
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SMO
Social media optimization (SMO) involves using
social media platforms to grow a company or
organizations online presence.
Social media is popular nowadays. Due to this,
It can increase awareness of new products and
services and allow organizations to connect with
customers.
You can tap into that popularity by using social
media to sell your products or services.
Popular social media platforms are as follows-
Facebook, Twitter, Instagram, YouTube, Snapchat,
Pinterest, and more that can be used for digital
marketing.
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CONTENT MARKETING
Content marketing is delivering useful,
informational, relevant content to current and
potential customers. This approach creates
expertise, promotes brand awareness, and keeps
your business on top.
This strategy helps to engage and retain an
audience through relevant articles, videos,
podcasts, and other media.
Companies that use content marketing get higher
growth rates than businesses that are not using
it.
Content marketing also provides supplementary
benefits that support other digital marketing
channels.
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PPC
Pay-per-click (PPC) refers to an online
advertising method in which an advertiser pays a
publisher whenever an advertisement is clicked by
someone.
Google, Facebook, and Twitter Ads are
considered the most favored platforms for PPC
Marketing. On the other hand, PPC is also known
as the cost-per-click (CPC).
The pay-per-click is essentially based on
keywords. PPC marketing is considered to be
beneficial for both advertisers and publishers.
PPC can generate quality leads when it's done in
the right way. As PPC ads allow to target the
ideal customers.
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EMAIL MARKETING
Email Marketing is an another component of
Digital Marketing. Basically through it marketing
is done by sending emails to the targeted
audience.
Emails are not only tended to increase sales but
also plays a major role in ensuring that a strong
and healthy relationship with your customers.
Effective email marketing convert candidates into
customers, and turns one-time buyers into repeat
customers.
Email marketing is beneficial due to its
Accessibility and affordability.
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